{"id":995,"date":"2022-03-14T12:27:07","date_gmt":"2022-03-14T18:27:07","guid":{"rendered":"https:\/\/learning.hipgive.org\/?p=995"},"modified":"2022-07-06T16:48:38","modified_gmt":"2022-07-06T22:48:38","slug":"despite-promotion-response-low","status":"publish","type":"post","link":"https:\/\/learning.hipgive.org\/en\/despite-promotion-response-low\/","title":{"rendered":"Despite the promotion, the response has been low","raw":"Despite the promotion, the response has been low"},"content":{"rendered":"

So frustrating, right? When you’ve done a great job of creating materials, formulating calls to action and asking half the world, yet few people end up making a donation.<\/span><\/p>\n

Certainly every campaign is different, but one thing we’ve noticed is that some mistakes are more common than others. For example, presenting a lot of information from the point of view of the organization and doing little to arouse emotions around the project. Or explaining in detail the activities that you will carry out without explaining why they are important and what the long-term positive impact will be.<\/span><\/p>\n

In short, what you need to do is inspire people more; inspire an emotion and move them to action. How? Here are three practical ways to elevate your communication and achieve a greater response.<\/span><\/p>\n

    \n
  1. Make sure you are communicating the<\/b> “what for” <\/b>of the project, not just the “what”. <\/b>What do we mean? People react better when they know what the final impact of the project will be: it is important to inspire them with stories of impact and transformed lives, not just share a list of activities that you want to carry out.<\/span>\u00a0<\/b><\/li>\n
  2. Share the projects\u2019 worth from the point of view of people being benefitted, <\/b>not from the voice of the organization.<\/span> Remember that \u201cpeople give to people, not to organizations\u201d. The best way to help people feel empathy and create a connection with the cause is when you put aside the institutional voice and start creating messages from the voice of the people who participate in the project. You can share a story, including their testimonials or short quotes. That window into your world, seen from their perspective, is what will really inspire people to contribute.<\/span><\/li>\n
  3. Check if your messages communicate the urgency of the situation.<\/b> Crowdfunding campaigns have a different logic than other fundraising campaigns. Crowdfunding is made to raise a specific amount for something that must be done in the short term. Don’t forget to clearly communicate why it’s important to do this project NOW and why it can’t wait.\u00a0<\/span><\/li>\n<\/ol>\n","protected":false,"raw":"So frustrating, right? When you've done a great job of creating materials, formulating calls to action and asking half the world, yet few people end up making a donation.<\/span>\r\n\r\nCertainly every campaign is different, but one thing we've noticed is that some mistakes are more common than others. For example, presenting a lot of information from the point of view of the organization and doing little to arouse emotions around the project. Or explaining in detail the activities that you will carry out without explaining why they are important and what the long-term positive impact will be.<\/span>\r\n\r\nIn short, what you need to do is inspire people more; inspire an emotion and move them to action. How? Here are three practical ways to elevate your communication and achieve a greater response.<\/span>\r\n
      \r\n \t
    1. Make sure you are communicating the<\/b> \"what for\" <\/b>of the project, not just the \"what\". <\/b>What do we mean? People react better when they know what the final impact of the project will be: it is important to inspire them with stories of impact and transformed lives, not just share a list of activities that you want to carry out.<\/span>\u00a0<\/b><\/li>\r\n \t
    2. Share the projects\u2019 worth from the point of view of people being benefitted, <\/b>not from the voice of the organization.<\/span> Remember that \u201cpeople give to people, not to organizations\u201d. The best way to help people feel empathy and create a connection with the cause is when you put aside the institutional voice and start creating messages from the voice of the people who participate in the project. You can share a story, including their testimonials or short quotes. That window into your world, seen from their perspective, is what will really inspire people to contribute.<\/span><\/li>\r\n \t
    3. Check if your messages communicate the urgency of the situation.<\/b> Crowdfunding campaigns have a different logic than other fundraising campaigns. Crowdfunding is made to raise a specific amount for something that must be done in the short term. Don't forget to clearly communicate why it's important to do this project NOW and why it can't wait.\u00a0<\/span><\/li>\r\n<\/ol>"},"excerpt":{"rendered":"

      So frustrating, right? When you’ve done a great job of creating materials, asking half the world, yet few people end up making a donation.<\/p>\n","protected":false,"raw":"So frustrating, right? When you've done a great job of creating materials, asking half the world, yet few people end up making a donation."},"author":1,"featured_media":996,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_es_post_content":"Es frustrante, \u00bfverdad? Cuando has hecho un gran trabajo de crear materiales, formular llamadas a la acci\u00f3n y pedir a medio mundo, y a\u00fan as\u00ed pocas personas terminan concretando una aportaci\u00f3n.\u00a0<\/span>\r\n\r\nCiertamente, cada campa\u00f1a es diferente, pero algo que hemos notado es que algunos errores son m\u00e1s comunes que otros. Como por ejemplo, <\/span>presentar mucha informaci\u00f3n desde el punto de vista de la organizaci\u00f3n, y hacer poco para despertar emociones en torno al proyecto. O explicar a detalle las actividades que llevar\u00e1s a cabo, sin explicar para qu\u00e9 es importante hacerlas y cu\u00e1l ser\u00e1 el impacto positivo a largo plazo.\u00a0<\/span>\r\n\r\nEn resumen, lo que necesitas lograr es inspirar m\u00e1s a las personas. Inspirar una emoci\u00f3n y llevarles a la acci\u00f3n. \u00bfC\u00f3mo? <\/span>Te compartimos tres ideas pr\u00e1cticas que puedes usar para elevar tu comunicaci\u00f3n para lograr una mayor respuesta.\u00a0<\/span>\r\n

        \r\n \t
      1. Asegura que est\u00e1s comunicando el \u201cpara qu\u00e9\u201d del proyecto no s\u00f3lo el \u201cqu\u00e9\u201d. <\/b>\u00bfQu\u00e9 queremos decir con esto? Las personas reaccionan mejor cuando saben cu\u00e1l ser\u00e1 el impacto final del proyecto: es importante inspirarles con historias de impacto y vidas transformadas, no s\u00f3lo compartir una lista de actividades que quieres llevar a cabo.<\/span><\/li>\r\n \t
      2. Comunica el valor del proyecto desde la voz de las personas que beneficiar\u00e1n, <\/b>no desde la voz de la organizaci\u00f3n. Recuerda que \"las personas donan a personas, no a las organizaciones.\u201d\u00a0 La mejor manera de facilitar que la gente sienta empat\u00eda y una conexi\u00f3n con la causa es cuando dejas de lado la voz institucional y empiezas a crear mensajes desde la voz de las personas que participar\u00e1n en el proyecto. Puedes compartir una historia, incluir sus testimonios o citas breves. Esa ventana a su mundo, visto desde su perspectiva, es lo que realmente inspirar\u00e1 a las personas a contribuir.<\/span><\/li>\r\n \t
      3. Revisa si en tus mensajes est\u00e1s comunicando la urgencia<\/b> de la situaci\u00f3n. Las campa\u00f1as de crowdfunding tienen una l\u00f3gica distinta a otras campa\u00f1as de procuraci\u00f3n de fondos ya que se tratan de recaudar un monto espec\u00edfico para algo que se debe realizar en el corto plazo. No olvides comunicar claramente porque es importante realizar este proyecto AHORA y por qu\u00e9 no puede esperar.<\/span><\/li>\r\n<\/ol>\r\nEscrito por: Anita Gallagher, <\/span>L\u00edder de capacitaci\u00f3n HIPGive\r\n<\/span>World vector created by vectorjuice - www.freepik.com<\/a>","_es_post_name":"a-pesar-promocion-respuesta-baja","_es_post_excerpt":"Es frustrante, \u00bfverdad? Cuando has hecho un gran trabajo, has pedido a medio mundo, y a\u00fan as\u00ed pocas personas terminan concretando una donaci\u00f3n.\u00a0","_es_post_title":"A pesar de la promoci\u00f3n, la respuesta ha sido baja","_en_post_content":"So frustrating, right? When you've done a great job of creating materials, formulating calls to action and asking half the world, yet few people end up making a donation.<\/span>\r\n\r\nCertainly every campaign is different, but one thing we've noticed is that some mistakes are more common than others. For example, presenting a lot of information from the point of view of the organization and doing little to arouse emotions around the project. Or explaining in detail the activities that you will carry out without explaining why they are important and what the long-term positive impact will be.<\/span>\r\n\r\nIn short, what you need to do is inspire people more; inspire an emotion and move them to action. How? Here are three practical ways to elevate your communication and achieve a greater response.<\/span>\r\n
          \r\n \t
        1. Make sure you are communicating the<\/b> \"what for\" <\/b>of the project, not just the \"what\". <\/b>What do we mean? People react better when they know what the final impact of the project will be: it is important to inspire them with stories of impact and transformed lives, not just share a list of activities that you want to carry out.<\/span>\u00a0<\/b><\/li>\r\n \t
        2. Share the projects\u2019 worth from the point of view of people being benefitted, <\/b>not from the voice of the organization.<\/span> Remember that \u201cpeople give to people, not to organizations\u201d. The best way to help people feel empathy and create a connection with the cause is when you put aside the institutional voice and start creating messages from the voice of the people who participate in the project. You can share a story, including their testimonials or short quotes. That window into your world, seen from their perspective, is what will really inspire people to contribute.<\/span><\/li>\r\n \t
        3. Check if your messages communicate the urgency of the situation.<\/b> Crowdfunding campaigns have a different logic than other fundraising campaigns. Crowdfunding is made to raise a specific amount for something that must be done in the short term. Don't forget to clearly communicate why it's important to do this project NOW and why it can't wait.\u00a0<\/span><\/li>\r\n<\/ol>","_en_post_name":"despite-promotion-response-low","_en_post_excerpt":"So frustrating, right? When you've done a great job of creating materials, asking half the world, yet few people end up making a donation.","_en_post_title":"Despite the promotion, the response has been low","edit_language":"en","_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tw-meta-no-icon"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/posts\/995"}],"collection":[{"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/comments?post=995"}],"version-history":[{"count":4,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/posts\/995\/revisions"}],"predecessor-version":[{"id":1084,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/posts\/995\/revisions\/1084"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/media\/996"}],"wp:attachment":[{"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/media?parent=995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/categories?post=995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/tags?post=995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}