{"id":974,"date":"2022-03-01T18:59:02","date_gmt":"2022-03-02T00:59:02","guid":{"rendered":"https:\/\/learning.hipgive.org\/?p=974"},"modified":"2022-04-04T09:33:01","modified_gmt":"2022-04-04T15:33:01","slug":"123-keeping-in-touch-with-hipgivers","status":"publish","type":"post","link":"https:\/\/learning.hipgive.org\/en\/123-keeping-in-touch-with-hipgivers\/","title":{"rendered":"The 1,2,3 of keeping in touch with your HIPGivers","raw":"The 1,2,3 of keeping in touch with your HIPGivers"},"content":{"rendered":"\r\n

By Anita Gallagher
Training Lead at HIPGive<\/span><\/p>\r\n

Every generation has a golden rule of fundraising, but one that you should always take seriously is \u201calways say thank you\u201d. At HIPGive, a team member shared an old adage that fundraisers should say thank you and follow up on donors up to seven times in different ways. That might be over-the-top, but you can be sure that one of the most frustrating experiences for donors is being asked to give again before they\u2019ve been thanked and before they\u2019ve been filled in on the impact their first contribution has generated.<\/span><\/p>\r\n

What\u2019s the takeaway? If you want to make sure that there\u2019s a crowd waiting for you at your next crowdfunding campaign, then it\u2019s up to you to stay in touch with your HIPGivers and cultivate your relationship.<\/span><\/p>\r\n

Here\u2019s a simple three-part donor cultivation plan that you can put into action during and after your crowdfunding campaign.<\/span><\/p>\r\n

First, the uplifting “thank you”<\/b><\/span><\/b><\/h6>\r\n

In addition to the automatic thank you email that all HIPGivers receive (and which you added to when you set up your project), we recommend you send all givers a sincere, authentic and personalized thank you message shortly after they give. You can access the list of HIPGivers in the Transactions section of the dashboard.\u00a0\u00a0<\/span><\/p>\r\n

If you\u2019re going to send an email, remember: the more personalized the better. Include the person\u2019s name, the amount they gave and don\u2019t just state the facts. Instead, communicate the emotions that you, the team, and\/or the project participants feel when receiving this contribution.<\/span><\/p>\r\n

\r\n
\r\n

Want to go a step further?\u00a0 Why not create a handwritten note to scan and send or ask one of the project participants to record a short thank you video.\u00a0<\/span><\/p>\r\n

Even better, you could pick up the phone and thank HIPGivers personally. In this day and age, <\/span>there\u2019s <\/span>nothing more valuable today than giving people your full attention.<\/span><\/p>\r\n<\/div>\r\n

\"\"<\/div>\r\n<\/div>\r\n
\r\n
\u00a0<\/div>\r\n
\u00a0<\/div>\r\n<\/div>\r\n
Then, celebrate the campaign\u2019s results<\/b><\/h6>\r\n

Your supporters want to help, this is why they funded your campaign in the first place. When the campaign is over, share your results with them collectively. Your post or graphic could include the amount raised, the number of people that contributed and, most importantly, what you will be able to achieve with the funds raised.If you want to find a more original way to communicate this information, ask one of your project participants to share the results in his or her own words.<\/span><\/p>\r\n

Even if you didn’t reach your crowdfunding goal, don\u2019t be shy. Focus on the positive aspects and remember that showing impact now will help gain people\u2019s trust for future campaigns.<\/span><\/p>\r\n

\u00a0<\/h6>\r\n
Later on, share the impact\u00a0<\/b><\/h6>\r\n

It\u2019s tempting to close the donor appreciation cycle after the campaign has wound down. It may be that you\u2019ve imported your list of HIPGivers into your own database and are already sending them other communications. But there\u2019s one more thing left to do: once your project is underway, share the overall impact with those that helped make it happen. You could: <\/span><\/p>\r\n

    \r\n
  • Send a brief and upbeat email saying, \u201cThanks to this campaign, we are providing training for 30 community leaders\u201d with a link to their photos and testimonies.\u00a0<\/span><\/li>\r\n
  • Share a\u00a0 behind-the-scenes sneak peek on what\u2019s happening in the project<\/span><\/li>\r\n
  • Create a video message from a project participant or a storytelling series on your website.<\/span><\/li>\r\n<\/ul>\r\n

    A few months down the line from their original contribution, receiving this update will be a pleasant surprise for donors. You\u2019ll reinforce the positive image they have of your organisation and show that you are a trustworthy partner for creating positive change in the world. Which is exactly the frame-of-mind you want, should you ever invite them to take part in another crowdfunding campaign in the future.\u00a0<\/span><\/p>\r\n","protected":false,"raw":"\r\n

    By Anita Gallagher
    Training Lead at HIPGive<\/span><\/p>\r\n

    Every generation has a golden rule of fundraising, but one that you should always take seriously is \u201calways say thank you\u201d. At HIPGive, a team member shared an old adage that fundraisers should say thank you and follow up on donors up to seven times in different ways. That might be over-the-top, but you can be sure that one of the most frustrating experiences for donors is being asked to give again before they\u2019ve been thanked and before they\u2019ve been filled in on the impact their first contribution has generated.<\/span><\/p>\r\n

    What\u2019s the takeaway? If you want to make sure that there\u2019s a crowd waiting for you at your next crowdfunding campaign, then it\u2019s up to you to stay in touch with your HIPGivers and cultivate your relationship.<\/span><\/p>\r\n

    Here\u2019s a simple three-part donor cultivation plan that you can put into action during and after your crowdfunding campaign.<\/span><\/p>\r\n

    First, the uplifting \"thank you\"<\/b><\/span><\/b><\/h6>\r\n

    In addition to the automatic thank you email that all HIPGivers receive (and which you added to when you set up your project), we recommend you send all givers a sincere, authentic and personalized thank you message shortly after they give. You can access the list of HIPGivers in the Transactions section of the dashboard.\u00a0\u00a0<\/span><\/p>\r\n

    If you\u2019re going to send an email, remember: the more personalized the better. Include the person\u2019s name, the amount they gave and don\u2019t just state the facts. Instead, communicate the emotions that you, the team, and\/or the project participants feel when receiving this contribution.<\/span><\/p>\r\n

    \r\n
    \r\n

    Want to go a step further?\u00a0 Why not create a handwritten note to scan and send or ask one of the project participants to record a short thank you video.\u00a0<\/span><\/p>\r\n

    Even better, you could pick up the phone and thank HIPGivers personally. In this day and age, <\/span>there\u2019s <\/span>nothing more valuable today than giving people your full attention.<\/span><\/p>\r\n<\/div>\r\n

    \"\"<\/div>\r\n<\/div>\r\n
    \r\n
    \u00a0<\/div>\r\n
    \u00a0<\/div>\r\n<\/div>\r\n
    Then, celebrate the campaign\u2019s results<\/b><\/h6>\r\n

    Your supporters want to help, this is why they funded your campaign in the first place. When the campaign is over, share your results with them collectively. Your post or graphic could include the amount raised, the number of people that contributed and, most importantly, what you will be able to achieve with the funds raised.If you want to find a more original way to communicate this information, ask one of your project participants to share the results in his or her own words.<\/span><\/p>\r\n

    Even if you didn't reach your crowdfunding goal, don\u2019t be shy. Focus on the positive aspects and remember that showing impact now will help gain people\u2019s trust for future campaigns.<\/span><\/p>\r\n

    \u00a0<\/h6>\r\n
    Later on, share the impact\u00a0<\/b><\/h6>\r\n

    It\u2019s tempting to close the donor appreciation cycle after the campaign has wound down. It may be that you\u2019ve imported your list of HIPGivers into your own database and are already sending them other communications. But there\u2019s one more thing left to do: once your project is underway, share the overall impact with those that helped make it happen. You could: <\/span><\/p>\r\n

      \r\n
    • Send a brief and upbeat email saying, \u201cThanks to this campaign, we are providing training for 30 community leaders\u201d with a link to their photos and testimonies.\u00a0<\/span><\/li>\r\n
    • Share a\u00a0 behind-the-scenes sneak peek on what\u2019s happening in the project<\/span><\/li>\r\n
    • Create a video message from a project participant or a storytelling series on your website.<\/span><\/li>\r\n<\/ul>\r\n

      A few months down the line from their original contribution, receiving this update will be a pleasant surprise for donors. You\u2019ll reinforce the positive image they have of your organisation and show that you are a trustworthy partner for creating positive change in the world. Which is exactly the frame-of-mind you want, should you ever invite them to take part in another crowdfunding campaign in the future.\u00a0<\/span><\/p>\r\n"},"excerpt":{"rendered":"

      If you want to make sure that there\u2019s a crowd waiting for you at your next crowdfunding campaign, then it\u2019s up to you to stay in touch with your HIPGivers.<\/p>\n","protected":false,"raw":"If you want to make sure that there\u2019s a crowd waiting for you at your next crowdfunding campaign, then it\u2019s up to you to stay in touch with your HIPGivers."},"author":1,"featured_media":978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_es_post_content":"\r\n

      Por: Anita Gallagher<\/span>
      L\u00edder de capacitaci\u00f3n HIPGive<\/span><\/p>\r\n

      Si bien cada generaci\u00f3n de procuradores de fondos se apega a una regla de oro, la que siempre debemos tomar en serio es \"dar siempre las gracias\". En d\u00edas recientes una colega comparti\u00f3 un dicho viejo que indica que en fundraising debemos decir gracias al menos siete veces. S\u00ed, es exagerado, pero puedes tener por seguro que lo m\u00e1s frustrante para una persona que ha aportado fondos es recibir nuevamente una solicitud de donar antes de haber recibido un agradecimiento y\/o informaci\u00f3n sobre el impacto de su primera contribuci\u00f3n. <\/span><\/p>\r\n

      \u00bfCu\u00e1l es la moraleja? Para que haya \u201cun crowd\u201d de personas esper\u00e1ndote en tu pr\u00f3xima campa\u00f1a de crowdfunding, est\u00e1 en tus manos desde ahora formar esa relaci\u00f3n positiva con tus HIPGivers.<\/span><\/p>\r\n

      A continuaci\u00f3n compartimos un plan sencillo de tres pasos que puedes poner en pr\u00e1ctica durante y despu\u00e9s de tu campa\u00f1a de crowdfunding.<\/span><\/p>\r\n

      Primero, decir \"gracias\" con alegr\u00eda<\/b><\/span><\/b><\/h6>\r\n

      Adem\u00e1s del correo electr\u00f3nico autom\u00e1tico de agradecimiento que reciben los HIPGivers (con el mensaje que agregaste cuando configuraste tu proyecto), recomendamos enviar un mensaje de agradecimiento sincero, aut\u00e9ntico y personalizado a todxs tus HIPGivers justo despu\u00e9s de recibir su aportaci\u00f3n. Puedes acceder a la lista de HIPGivers en el men\u00fa de Transacciones en tu panel de control.<\/span><\/p>\r\n

      Si vas a enviar un email, recuerda: mientras m\u00e1s personalizado mejor. Incluye el nombre de la persona, la cantidad que aport\u00f3 y en vez de comunicar s\u00f3lo los hechos, comunica las emociones que t\u00fa, el equipo y\/o los participantes del proyecto sienten al recibir esta contribuci\u00f3n.<\/span><\/p>\r\n

      \r\n
      \r\n

      \u00bfQuieres avanzar un paso m\u00e1s? Puedes escribir a mano una nota y enviarla escaneada o bien pedirle a alg\u00fan participante del proyecto que grabe un breve video de agradecimiento.\u00a0 A\u00fan mejor, levanta el tel\u00e9fono y agradece personalmente a tus HIPGivers. Hoy en d\u00eda, no hay nada m\u00e1s valioso que dar a las personas tu tiempo y apreciaci\u00f3n de manera personal. <\/span><\/p>\r\n<\/div>\r\n

      \"\"<\/div>\r\n<\/div>\r\n
      Luego, celebra los resultados de la campa\u00f1a.<\/b><\/h6>\r\n

      Tus seguidores quieren ayudar, es por eso que financiaron tu campa\u00f1a en primer lugar. Cuando termina la campa\u00f1a, comparte tus resultados colectivamente mediante una publicaci\u00f3n o imagen\u00a0 que incluya la cantidad recaudada, el n\u00famero de personas que contribuyeron y, lo m\u00e1s importante, lo que se podr\u00e1 lograr con estos fondos. Si quieres comunicar esta informaci\u00f3n de forma m\u00e1s original, solicita a lxs participantes del proyecto que compartan los resultados en sus propias palabras.<\/span><\/p>\r\n

      Ahora, si no alcanzaste tu meta, no te preocupes. Conc\u00e9ntrate en los aspectos positivos y recuerda que mostrar el impacto ahora ayudar\u00e1 a ganar la confianza de las personas para futuras campa\u00f1as.<\/span><\/p>\r\n

      \u00a0<\/h6>\r\n
      M\u00e1s tarde, comparte el impacto.<\/b><\/h6>\r\n

      Es tentador cerrar el ciclo de apreciaci\u00f3n de los donantes despu\u00e9s de que la campa\u00f1a haya terminado. Tal vez importaste la lista de HIPGivers a tu propia base de datos y les est\u00e1s enviando otras comunicaciones. Sin embargo, queda una cosa m\u00e1s por hacer: compartir el impacto del proyecto ya en curso con las personas que ayudaron a hacerlo realidad. Podr\u00edas:<\/span><\/p>\r\n

        \r\n
      • Enviar un correo electr\u00f3nico breve y optimista que diga: \"Gracias a esta campa\u00f1a, estamos brindando capacitaci\u00f3n a 30 l\u00edderes comunitarios\" con un enlace a sus fotos y testimonios.<\/span><\/li>\r\n
      • Compartir contenido \u201ctras bastidores\u201d de lo que est\u00e1 sucediendo en el proyecto.<\/span><\/li>\r\n
      • Crear un video de un\/a participante del proyecto o una serie de narraciones en su sitio web.
        <\/span><\/li>\r\n<\/ul>\r\n

        Recibir este mensaje unos meses despu\u00e9s de haber donado ser\u00e1 una sorpresa agradable para tus HIPGivers, reforzar\u00e1 la imagen positiva que tienen de tu organizaci\u00f3n y demostrar\u00e1 que son un aliado confiable para crear un cambio positivo en el mundo. \u00bfNo es esto exactamente el estado de \u00e1nimo que deseas? As\u00ed, si alguna vez lxs invitas a participar en otra campa\u00f1a de crowdfunding, \u00a1es m\u00e1s probable que digan que s\u00ed!<\/span><\/p>\r\n","_es_post_name":"123-no-perder-contacto-hipgivers","_es_post_excerpt":"Para que haya \u201cun crowd\u201d de personas esper\u00e1ndote en tu pr\u00f3xima campa\u00f1a de crowdfunding, est\u00e1 en tus manos desde ahora formar esa relaci\u00f3n positiva con tus HIPGivers.","_es_post_title":"El 1,2,3 para no perder el contacto con tus HIPGivers","_en_post_content":"\r\n

        By Anita Gallagher
        Training Lead at HIPGive<\/span><\/p>\r\n

        Every generation has a golden rule of fundraising, but one that you should always take seriously is \u201calways say thank you\u201d. At HIPGive, a team member shared an old adage that fundraisers should say thank you and follow up on donors up to seven times in different ways. That might be over-the-top, but you can be sure that one of the most frustrating experiences for donors is being asked to give again before they\u2019ve been thanked and before they\u2019ve been filled in on the impact their first contribution has generated.<\/span><\/p>\r\n

        What\u2019s the takeaway? If you want to make sure that there\u2019s a crowd waiting for you at your next crowdfunding campaign, then it\u2019s up to you to stay in touch with your HIPGivers and cultivate your relationship.<\/span><\/p>\r\n

        Here\u2019s a simple three-part donor cultivation plan that you can put into action during and after your crowdfunding campaign.<\/span><\/p>\r\n

        First, the uplifting \"thank you\"<\/b><\/span><\/b><\/h6>\r\n

        In addition to the automatic thank you email that all HIPGivers receive (and which you added to when you set up your project), we recommend you send all givers a sincere, authentic and personalized thank you message shortly after they give. You can access the list of HIPGivers in the Transactions section of the dashboard.\u00a0\u00a0<\/span><\/p>\r\n

        If you\u2019re going to send an email, remember: the more personalized the better. Include the person\u2019s name, the amount they gave and don\u2019t just state the facts. Instead, communicate the emotions that you, the team, and\/or the project participants feel when receiving this contribution.<\/span><\/p>\r\n

        \r\n
        \r\n

        Want to go a step further?\u00a0 Why not create a handwritten note to scan and send or ask one of the project participants to record a short thank you video.\u00a0<\/span><\/p>\r\n

        Even better, you could pick up the phone and thank HIPGivers personally. In this day and age, <\/span>there\u2019s <\/span>nothing more valuable today than giving people your full attention.<\/span><\/p>\r\n<\/div>\r\n

        \"\"<\/div>\r\n<\/div>\r\n
        \r\n
        \u00a0<\/div>\r\n
        \u00a0<\/div>\r\n<\/div>\r\n
        Then, celebrate the campaign\u2019s results<\/b><\/h6>\r\n

        Your supporters want to help, this is why they funded your campaign in the first place. When the campaign is over, share your results with them collectively. Your post or graphic could include the amount raised, the number of people that contributed and, most importantly, what you will be able to achieve with the funds raised.If you want to find a more original way to communicate this information, ask one of your project participants to share the results in his or her own words.<\/span><\/p>\r\n

        Even if you didn't reach your crowdfunding goal, don\u2019t be shy. Focus on the positive aspects and remember that showing impact now will help gain people\u2019s trust for future campaigns.<\/span><\/p>\r\n

        \u00a0<\/h6>\r\n
        Later on, share the impact\u00a0<\/b><\/h6>\r\n

        It\u2019s tempting to close the donor appreciation cycle after the campaign has wound down. It may be that you\u2019ve imported your list of HIPGivers into your own database and are already sending them other communications. But there\u2019s one more thing left to do: once your project is underway, share the overall impact with those that helped make it happen. You could: <\/span><\/p>\r\n

          \r\n
        • Send a brief and upbeat email saying, \u201cThanks to this campaign, we are providing training for 30 community leaders\u201d with a link to their photos and testimonies.\u00a0<\/span><\/li>\r\n
        • Share a\u00a0 behind-the-scenes sneak peek on what\u2019s happening in the project<\/span><\/li>\r\n
        • Create a video message from a project participant or a storytelling series on your website.<\/span><\/li>\r\n<\/ul>\r\n

          A few months down the line from their original contribution, receiving this update will be a pleasant surprise for donors. You\u2019ll reinforce the positive image they have of your organisation and show that you are a trustworthy partner for creating positive change in the world. Which is exactly the frame-of-mind you want, should you ever invite them to take part in another crowdfunding campaign in the future.\u00a0<\/span><\/p>\r\n","_en_post_name":"123-keeping-in-touch-with-hipgivers","_en_post_excerpt":"If you want to make sure that there\u2019s a crowd waiting for you at your next crowdfunding campaign, then it\u2019s up to you to stay in touch with your HIPGivers.","_en_post_title":"The 1,2,3 of keeping in touch with your HIPGivers","edit_language":"en","_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[5,16],"tags":[],"class_list":["post-974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas","category-organizaciones","tw-meta-no-icon"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/posts\/974"}],"collection":[{"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/comments?post=974"}],"version-history":[{"count":8,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/posts\/974\/revisions"}],"predecessor-version":[{"id":986,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/posts\/974\/revisions\/986"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/media\/978"}],"wp:attachment":[{"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/media?parent=974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/categories?post=974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/tags?post=974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}