{"id":78,"date":"2021-03-09T13:55:27","date_gmt":"2021-03-09T19:55:27","guid":{"rendered":"http:\/\/34.82.7.207.xip.io\/?p=78"},"modified":"2022-02-28T19:37:54","modified_gmt":"2022-03-01T01:37:54","slug":"is-crowdfunding-right-for-you","status":"publish","type":"post","link":"https:\/\/learning.hipgive.org\/en\/is-crowdfunding-right-for-you\/","title":{"rendered":"Is Crowdfunding Right for You?","raw":"Is Crowdfunding Right for You?"},"content":{"rendered":"\r\n

By Anita Gallagher
Training Lead at HIPGive<\/span><\/p>\r\n

Crowdfunding is many things, but it\u2019s not a magic wand. Signing up on a platform and publishing a project doesn\u2019t guarantee that the donations will roll in: it\u2019s up to you and your team to actively promote your project and create a communications strategy that encourages more people to give.\u00a0\u00a0<\/span><\/p>\r\n

Nevertheless, when compared with other strategies such as large-scale fundraising events or setting up a monthly giving campaign, crowdfunding has many advantages. By focussing on a specific, short term project you can tap into people\u2019s desire to see the impact of their contribution, and since it\u2019s quick and easy to donate online, more and more people will give small but spontaneous donations.\u00a0<\/span><\/p>\r\n

You should also take into consideration that successful campaigns on HIPGive typically raise between $3,000 and $10,000 USD so while a crowdfunding campaign won\u2019t replace your major sources of income in the short term, it can be a great way to diversify your income and your donor base.\u00a0\u00a0<\/span><\/p>\r\n

If you\u2019re ready for crowdfunding, but think other people on your team might need convincing, here are a few more points to consider when deciding if crowdfunding on HIPGive is a good match for your organization.\u00a0<\/span><\/p>\r\n

 <\/p>\r\n

    \r\n
  1. Audience alignment<\/b>. There are crowdfunding platforms for all types of initiatives, so it\u2019s up to you to find a good match for your project. HIPGive is unique in focusing on social impact projects serving Latinx communities across the U.S. and Latin America, inspiring confidence with 100% bilingual English-Spanish content and verification of an organizations\u2019 legal status.\u00a0\u00a0<\/span><\/li>\r\n
  2. New and innovative projects.<\/b> Because of the ability to appeal directly to givers, crowdfunding is a great way to run new projects that are difficult to fund through traditional means. If you have a project that isn\u2019t a priority for grant makers or doesn\u2019t quite fit with your major or recurring donors, but you know it will make sense to your wider audiences, then give it a go!<\/span><\/li>\r\n
  3. Speed<\/b>. Although choosing the right project requires careful consideration, most organizations are able to put together the content – title, video, images and text –\u00a0 in the course of a few days or a week. Uploading the project to the platform is quick and easy and once published, most campaigns run for 4 – 6 weeks. In other words, you\u2019ll see results much quicker than if you relied only on lengthy grant application processes or event planning.<\/span><\/li>\r\n
  4. Ease of use for givers<\/b>. By using a crowdfunding platform, you\u2019re enabling people to give to your project from all over the world at any time of day (or night) using their credit or debit card. Blending top security with ease of use, HIPGivers can access projects in both English and Spanish, decide how much to give and in which currency, and receive immediate confirmation and a thank you message. There\u2019s no better way to engage with and grow your community where you work and around the world. <\/span><\/li>\r\n
  5. Low cost<\/b>.\u00a0 Most crowdfunding platforms charge between 5% – 15% of funds raised, often including a contribution to their operation and a commission relating to each transaction (donation). As a nonprofit organization ourselves, at HIPGive, our commitment is to keep the cost as low as possible. We don\u2019t charge for operations and only deduct the exact cost of the payment processing of each transaction, on average 3.5%.\u00a0 Check out the full table of costs per payment method here. The takeaway is that you\u2019ll keep approximately 96.5% of the funds you raise. <\/span><\/li>\r\n
  6. Training, guidance and support. <\/b>We know that crowdfunding can appear daunting, but it doesn\u2019t have to be. From our famous crowdfunding bootcamps to the personalised feedback on your project pitch and the opportunity to engage in self-guided training in the learning centre, the HIPGive team have got your back! \u00a0 Start by exploring the Learning Center<\/a> and check out our upcoming campaigns<\/a> for more training opportunities.\u00a0\u00a0<\/span><\/li>\r\n<\/ol>\r\n

     <\/p>\r\n

    If you have a project that needs funding and are willing to coordinate a vibrant communications campaign involving your existing donors and with a view to reaching to new donors, then crowdfunding is a great way to achieve your goals. <\/span><\/p>\r\n","protected":false,"raw":"\r\n

    By Anita Gallagher
    Training Lead at HIPGive<\/span><\/p>\r\n

    Crowdfunding is many things, but it\u2019s not a magic wand. Signing up on a platform and publishing a project doesn\u2019t guarantee that the donations will roll in: it\u2019s up to you and your team to actively promote your project and create a communications strategy that encourages more people to give.\u00a0\u00a0<\/span><\/p>\r\n

    Nevertheless, when compared with other strategies such as large-scale fundraising events or setting up a monthly giving campaign, crowdfunding has many advantages. By focussing on a specific, short term project you can tap into people\u2019s desire to see the impact of their contribution, and since it\u2019s quick and easy to donate online, more and more people will give small but spontaneous donations.\u00a0<\/span><\/p>\r\n

    You should also take into consideration that successful campaigns on HIPGive typically raise between $3,000 and $10,000 USD so while a crowdfunding campaign won\u2019t replace your major sources of income in the short term, it can be a great way to diversify your income and your donor base.\u00a0\u00a0<\/span><\/p>\r\n

    If you\u2019re ready for crowdfunding, but think other people on your team might need convincing, here are a few more points to consider when deciding if crowdfunding on HIPGive is a good match for your organization.\u00a0<\/span><\/p>\r\n

     <\/p>\r\n

      \r\n
    1. Audience alignment<\/b>. There are crowdfunding platforms for all types of initiatives, so it\u2019s up to you to find a good match for your project. HIPGive is unique in focusing on social impact projects serving Latinx communities across the U.S. and Latin America, inspiring confidence with 100% bilingual English-Spanish content and verification of an organizations\u2019 legal status.\u00a0\u00a0<\/span><\/li>\r\n
    2. New and innovative projects.<\/b> Because of the ability to appeal directly to givers, crowdfunding is a great way to run new projects that are difficult to fund through traditional means. If you have a project that isn\u2019t a priority for grant makers or doesn\u2019t quite fit with your major or recurring donors, but you know it will make sense to your wider audiences, then give it a go!<\/span><\/li>\r\n
    3. Speed<\/b>. Although choosing the right project requires careful consideration, most organizations are able to put together the content - title, video, images and text -\u00a0 in the course of a few days or a week. Uploading the project to the platform is quick and easy and once published, most campaigns run for 4 - 6 weeks. In other words, you\u2019ll see results much quicker than if you relied only on lengthy grant application processes or event planning.<\/span><\/li>\r\n
    4. Ease of use for givers<\/b>. By using a crowdfunding platform, you\u2019re enabling people to give to your project from all over the world at any time of day (or night) using their credit or debit card. Blending top security with ease of use, HIPGivers can access projects in both English and Spanish, decide how much to give and in which currency, and receive immediate confirmation and a thank you message. There\u2019s no better way to engage with and grow your community where you work and around the world. <\/span><\/li>\r\n
    5. Low cost<\/b>.\u00a0 Most crowdfunding platforms charge between 5% - 15% of funds raised, often including a contribution to their operation and a commission relating to each transaction (donation). As a nonprofit organization ourselves, at HIPGive, our commitment is to keep the cost as low as possible. We don\u2019t charge for operations and only deduct the exact cost of the payment processing of each transaction, on average 3.5%.\u00a0 Check out the full table of costs per payment method here. The takeaway is that you\u2019ll keep approximately 96.5% of the funds you raise. <\/span><\/li>\r\n
    6. Training, guidance and support. <\/b>We know that crowdfunding can appear daunting, but it doesn\u2019t have to be. From our famous crowdfunding bootcamps to the personalised feedback on your project pitch and the opportunity to engage in self-guided training in the learning centre, the HIPGive team have got your back! \u00a0 Start by exploring the Learning Center<\/a> and check out our upcoming campaigns<\/a> for more training opportunities.\u00a0\u00a0<\/span><\/li>\r\n<\/ol>\r\n

       <\/p>\r\n

      If you have a project that needs funding and are willing to coordinate a vibrant communications campaign involving your existing donors and with a view to reaching to new donors, then crowdfunding is a great way to achieve your goals. <\/span><\/p>\r\n"},"excerpt":{"rendered":"

      Crowdfunding is many things, but it\u2019s not a magic wand. Here are six points to consider when deciding if crowdfunding on HIPGive is a good match for your organization.<\/p>\n","protected":false,"raw":"Crowdfunding is many things, but it\u2019s not a magic wand. Here are six points to consider when deciding if crowdfunding on HIPGive is a good match for your organization."},"author":1,"featured_media":680,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_es_post_content":"\r\n

      Por: Anita Gallagher<\/span>
      L\u00edder de capacitaci\u00f3n HIPGive<\/span><\/p>\r\n

      El fondeo colectivo es muchas cosas, pero no es una varita m\u00e1gica. Registrarte en una plataforma y publicar un proyecto no garantiza que las donaciones lleguen: depende de ti y tu equipo promover activamente el proyecto y crear una estrategia de comunicaci\u00f3n que anime a m\u00e1s personas a contribuir.<\/span><\/p>\r\n

      Sin embargo, en comparaci\u00f3n con otras estrategias, sean eventos de recaudaci\u00f3n o las campa\u00f1as de donaciones mensuales, el fondeo colectivo tiene muchas ventajas. Al concentrarse en un proyecto espec\u00edfico a corto plazo, puedes aprovechar el deseo de las personas de ver el impacto de su contribuci\u00f3n directamente y, dado que donar en l\u00ednea es r\u00e1pido y f\u00e1cil, es probable que m\u00e1s personas realicen aportaciones peque\u00f1as espont\u00e1neamente.<\/span><\/p>\r\n

      Tambi\u00e9n debes tener en cuenta que las campa\u00f1as exitosas en HIPGive generalmente recaudan entre $3,000 y $10,000 USD por lo que, si bien una campa\u00f1a de crowdfunding no reemplazar\u00e1 tus principales fuentes de ingresos a corto plazo, puede ser una excelente manera de diversificar tus ingresos.<\/span><\/p>\r\n

      Tal vez te sientas preparada para lanzar tu campa\u00f1a, pero crees que otras personas de tu equipo podr\u00edan necesitar ser convencidas, a continuaci\u00f3n conocer\u00e1s algunos puntos que debes considerar al decidir si el crowdfunding en HIPGive es una buena opci\u00f3n para tu organizaci\u00f3n.<\/span><\/p>\r\n

        \r\n
      1. Compatibilidad con tu audiencia.<\/b> Existen plataformas de crowdfunding para todo tipo de iniciativas, por lo que depende de ti encontrar una buena opci\u00f3n para tu proyecto. HIPGive es \u00fanico por enfocarse en proyectos de impacto social impulsados por y para las comunidades latinx en los Estados Unidos y Am\u00e9rica Latina. Inspiramos confianza con contenidos 100% biling\u00fces ingl\u00e9s-espa\u00f1ol y porque verificamos el estatus legal de las organizaciones como entidades sin fines de lucro.<\/span><\/li>\r\n
      2. Proyectos nuevos e innovadores. <\/b>El fondeo colectivo es una excelente manera de ejecutar nuevos proyectos que son dif\u00edciles de financiar a trav\u00e9s de medios tradicionales. Si tienes un proyecto que no es una prioridad para las instituciones financiadoras (grant makers)\u00a0 o que no encaja totalmente con tus donantes mayores o recurrentes, pero sabes que s\u00ed tendr\u00e1 sentido para un p\u00fablico m\u00e1s amplio, \u00a1prueba el fondeo colectivo!<\/span><\/li>\r\n
      3. Velocidad. <\/b>Aunque elegir el proyecto correcto requiere de reflexi\u00f3n y sabidur\u00eda, la mayor\u00eda de las organizaciones pueden reunir el contenido para su campa\u00f1a (t\u00edtulo, video, im\u00e1genes y texto) en el transcurso de unos d\u00edas o una semana. Subir el proyecto a la plataforma es r\u00e1pido y f\u00e1cil y una vez publicado el proyecto, la mayor\u00eda de las campa\u00f1as se ejecutan durante 4 a 6 semanas. En otras palabras, ver\u00e1 resultados mucho m\u00e1s r\u00e1pidos que si conf\u00edas s\u00f3lo en los procesos largos de solicitud de subvenciones o la planeaci\u00f3n de eventos especiales.<\/span><\/li>\r\n
      4. Facilidad de uso para quienes aportan.<\/b> Al utilizar una plataforma de fondeo colectivo, permites que personas de todo el mundo contribuyan a tu proyecto en cualquier momento del d\u00eda (o de la noche) con su tarjeta de cr\u00e9dito o d\u00e9bito. Combinando la m\u00e1xima seguridad con la facilidad de uso, los y las HIPGivers pueden acceder a proyectos tanto en ingl\u00e9s como en espa\u00f1ol, decidir cu\u00e1nto donar y en qu\u00e9 moneda, recibir una confirmaci\u00f3n inmediata y un mensaje de agradecimiento. No hay mejor manera de interactuar con tu comunidad y hacerla crecer en tu localidad y alrededor del mundo.<\/span><\/li>\r\n
      5. Bajo costo.<\/b> La mayor\u00eda de las plataformas de crowdfunding cobran entre el 5% y el 15% de los fondos recaudados, lo que comprende una contribuci\u00f3n a su operaci\u00f3n y una comisi\u00f3n relacionada con cada transacci\u00f3n (donaci\u00f3n). Como organizaci\u00f3n sin fines de lucro, en HIPGive nuestro compromiso es mantener el costo lo m\u00e1s bajo posible. No cobramos por nuestra operaci\u00f3n y solo deducimos el costo exacto del procesamiento del pago de cada transacci\u00f3n, en promedio el 3.5%.\u00a0 Puedes consultar los detalles de los costos aqu\u00ed. La conclusi\u00f3n es que recibir\u00e1s aproximadamente el 96.5% de los fondos que recauden.<\/span><\/li>\r\n
      6. Formaci\u00f3n, orientaci\u00f3n y apoyo. <\/b>Sabemos que hacer una campa\u00f1a de fondeo colectivo puede parecer abrumador, pero no tiene por qu\u00e9 serlo. Desde nuestros famosos bootcamps de capacitaci\u00f3n, hasta la retroalimentaci\u00f3n personalizada sobre la presentaci\u00f3n de tu proyecto y la oportunidad de orientarte de manera autoguiada en el centro de aprendizaje, el equipo de HIPGive te apoya. Comienza por explorar el centro de aprendizaje<\/a> y consulta nuestras pr\u00f3ximas campa\u00f1as<\/a> para obtener m\u00e1s oportunidades de capacitaci\u00f3n.<\/span><\/li>\r\n<\/ol>\r\n

         <\/p>\r\n

        Si tienes un proyecto que necesita financiaci\u00f3n y te interesa coordinar una campa\u00f1a de comunicaci\u00f3n vibrante que involucre a tus donantes existentes y llegar a nuevas personas, entonces el fondeo colectivo es una excelente manera de lograr tus objetivos.<\/span><\/p>\r\n","_es_post_name":"el-crowdfunding-adecuado-para-tu-organizacion","_es_post_excerpt":"El fondeo colectivo es muchas cosas, pero no es una varita m\u00e1gica. Conoce algunos puntos que debes considerar al decidir si el crowdfunding en HIPGive es una buena opci\u00f3n para tu organizaci\u00f3n.","_es_post_title":"\u00bfEl crowdfunding es adecuado para tu organizaci\u00f3n?","_en_post_content":"\r\n

        By Anita Gallagher
        Training Lead at HIPGive<\/span><\/p>\r\n

        Crowdfunding is many things, but it\u2019s not a magic wand. Signing up on a platform and publishing a project doesn\u2019t guarantee that the donations will roll in: it\u2019s up to you and your team to actively promote your project and create a communications strategy that encourages more people to give.\u00a0\u00a0<\/span><\/p>\r\n

        Nevertheless, when compared with other strategies such as large-scale fundraising events or setting up a monthly giving campaign, crowdfunding has many advantages. By focussing on a specific, short term project you can tap into people\u2019s desire to see the impact of their contribution, and since it\u2019s quick and easy to donate online, more and more people will give small but spontaneous donations.\u00a0<\/span><\/p>\r\n

        You should also take into consideration that successful campaigns on HIPGive typically raise between $3,000 and $10,000 USD so while a crowdfunding campaign won\u2019t replace your major sources of income in the short term, it can be a great way to diversify your income and your donor base.\u00a0\u00a0<\/span><\/p>\r\n

        If you\u2019re ready for crowdfunding, but think other people on your team might need convincing, here are a few more points to consider when deciding if crowdfunding on HIPGive is a good match for your organization.\u00a0<\/span><\/p>\r\n

         <\/p>\r\n

          \r\n
        1. Audience alignment<\/b>. There are crowdfunding platforms for all types of initiatives, so it\u2019s up to you to find a good match for your project. HIPGive is unique in focusing on social impact projects serving Latinx communities across the U.S. and Latin America, inspiring confidence with 100% bilingual English-Spanish content and verification of an organizations\u2019 legal status.\u00a0\u00a0<\/span><\/li>\r\n
        2. New and innovative projects.<\/b> Because of the ability to appeal directly to givers, crowdfunding is a great way to run new projects that are difficult to fund through traditional means. If you have a project that isn\u2019t a priority for grant makers or doesn\u2019t quite fit with your major or recurring donors, but you know it will make sense to your wider audiences, then give it a go!<\/span><\/li>\r\n
        3. Speed<\/b>. Although choosing the right project requires careful consideration, most organizations are able to put together the content - title, video, images and text -\u00a0 in the course of a few days or a week. Uploading the project to the platform is quick and easy and once published, most campaigns run for 4 - 6 weeks. In other words, you\u2019ll see results much quicker than if you relied only on lengthy grant application processes or event planning.<\/span><\/li>\r\n
        4. Ease of use for givers<\/b>. By using a crowdfunding platform, you\u2019re enabling people to give to your project from all over the world at any time of day (or night) using their credit or debit card. Blending top security with ease of use, HIPGivers can access projects in both English and Spanish, decide how much to give and in which currency, and receive immediate confirmation and a thank you message. There\u2019s no better way to engage with and grow your community where you work and around the world. <\/span><\/li>\r\n
        5. Low cost<\/b>.\u00a0 Most crowdfunding platforms charge between 5% - 15% of funds raised, often including a contribution to their operation and a commission relating to each transaction (donation). As a nonprofit organization ourselves, at HIPGive, our commitment is to keep the cost as low as possible. We don\u2019t charge for operations and only deduct the exact cost of the payment processing of each transaction, on average 3.5%.\u00a0 Check out the full table of costs per payment method here. The takeaway is that you\u2019ll keep approximately 96.5% of the funds you raise. <\/span><\/li>\r\n
        6. Training, guidance and support. <\/b>We know that crowdfunding can appear daunting, but it doesn\u2019t have to be. From our famous crowdfunding bootcamps to the personalised feedback on your project pitch and the opportunity to engage in self-guided training in the learning centre, the HIPGive team have got your back! \u00a0 Start by exploring the Learning Center<\/a> and check out our upcoming campaigns<\/a> for more training opportunities.\u00a0\u00a0<\/span><\/li>\r\n<\/ol>\r\n

           <\/p>\r\n

          If you have a project that needs funding and are willing to coordinate a vibrant communications campaign involving your existing donors and with a view to reaching to new donors, then crowdfunding is a great way to achieve your goals. <\/span><\/p>\r\n","_en_post_name":"is-crowdfunding-right-for-you","_en_post_excerpt":"Crowdfunding is many things, but it\u2019s not a magic wand. Here are six points to consider when deciding if crowdfunding on HIPGive is a good match for your organization.","_en_post_title":"Is Crowdfunding Right for You?","edit_language":"en","_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[5,16],"tags":[],"class_list":["post-78","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas","category-organizaciones","tw-meta-no-icon"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/posts\/78"}],"collection":[{"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/comments?post=78"}],"version-history":[{"count":15,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/posts\/78\/revisions"}],"predecessor-version":[{"id":952,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/posts\/78\/revisions\/952"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/media\/680"}],"wp:attachment":[{"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/media?parent=78"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/categories?post=78"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/tags?post=78"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}