{"id":557,"date":"2021-07-14T17:37:16","date_gmt":"2021-07-14T23:37:16","guid":{"rendered":"https:\/\/learning.hipgive.org\/?p=557"},"modified":"2022-03-01T17:37:32","modified_gmt":"2022-03-01T23:37:32","slug":"more-than-just-the-money-the-transformative-power-of-crowdfunding","status":"publish","type":"post","link":"https:\/\/learning.hipgive.org\/en\/more-than-just-the-money-the-transformative-power-of-crowdfunding\/","title":{"rendered":"More Than Just the Money: the Transformative Power of Crowdfunding","raw":"More Than Just the Money: the Transformative Power of Crowdfunding"},"content":{"rendered":"\r\n

By Anita Gallagher
Training Lead at HIPGive<\/span><\/span><\/p>\r\n

What\u2019s more important in crowdfunding: the crowd or the funding? A strange question perhaps, but one that is not asked often enough. For many nonprofits, it\u2019s about the funds. Crowdfunding is simply an interesting appendix to the annual fundraising program.<\/span>\u00a0<\/span><\/p>\r\n

At HIPGive, we believe that empowering the crowd is at the heart of any successful crowdfunding initiative. We\u2019ve seen time and time again how a well run campaign unleashes benefits as diverse as improving teams\u2019 marketing skills, reaching brand new audiences and bringing visibility to new aspects of the mission.\u00a0<\/span><\/p>\r\n

Crowdfunding is also expanding the horizons of the philanthropic sector itself, broadening the opportunities for, literally, crowds of people from all walks of life to become involved with the causes they care about.In the words of Karl Wilding from the UK\u2019s NCVO, \u201cThe rise of digital and social media, and frustrations with \u2018industrial fundraising\u2019 and the future of doing good is beginning to look very different. The future of social-sector organizations will be as the hubs for networks of individuals, empowering supporters to change the world around them. Crowdfunding absolutely fits this model.\u201d (1)<\/span><\/p>\r\n

 <\/p>\r\n

How can you benefit from the transformative power of crowdfunding? Here are three big ideas we encourage you to embrace in your upcoming campaigns.<\/span><\/p>\r\n

    \r\n
  1. Access and inclusion: encourage more people to give <\/b><\/li>\r\n<\/ol>\r\n

    The increasingly elitist nature of philanthropy is a worrying trend as organizations rely more and more on larger donations from smaller numbers of (wealthy) donors. In addition, alarm signals are being sounded about \u201ctop heavy\u201d philanthropy dominated by giving to private foundations and donor-advised funds, rather than active nonprofits serving immediate needs. (2)\u00a0<\/span><\/p>\r\n

    Crowdfunding campaigns can redress the balance, offering <\/span>everyone<\/span><\/i> the opportunity to give and in doing so, reshaping what it means to be a giver and a philanthropist. How? By encouraging donations of all sizes, from as little as $5 or $10, by showing how easy, safe and quick it is to donate online and most of all, by sharing messages that show how even small donations add up to make a real difference.\u00a0<\/span><\/p>\r\n

     <\/p>\r\n

      \r\n
    1. Building community: energize your tribe\u00a0<\/b><\/li>\r\n<\/ol>\r\n

      As your organization reaches more people across new communications channels, you will be better positioned to build relationships with givers and supporters online. Sharing updates on the project that was supported, encouraging comments and questions, enabling contributors to share their \u201cgiving stories\u201d and engage in peer-to-peer fundraising\u2026 none of these ideas are wildly innovative in themselves, but together they\u2019ll enable you to embark on a new phase of building engagement and commitment from your community.\u00a0<\/span><\/p>\r\n

      The end result? More people power for your mission. You and your team won\u2019t stand alone; you\u2019ll have a community of caring, empowered individuals who will take action for you and with you to build the world you want to live in.<\/span><\/p>\r\n

       <\/p>\r\n

        \r\n
      1. Innovation: learn and grow<\/b><\/li>\r\n<\/ol>\r\n

        Givers and program participants or beneficiaries aren\u2019t the only people to benefit from crowdfunding campaigns, your team will too. 97% of campaign coordinators in HIPGive\u2019s 2020 #GOMujeres and #MxDona initiatives reported improvements in their digital marketing skills with many also noting significant \u201cfirst time\u201d achievements such as trying brand new messaging,\u00a0 engaging their Board in peer-to-peer promotion or competing for matching funds.\u00a0<\/span><\/p>\r\n

        For many nonprofits, the experience of being open to innovation,\u00a0 taking more risks and seeing what works is just as important as the financial results of the campaign. The key is in recognising that there are more ways to measure success than just by the funds raised and involving all of your team in a strong feedback and learning process at the end of each campaign.\u00a0<\/span><\/p>\r\n

         <\/p>\r\n

        Crowdfunding is about more than just the money. An investment in your digital engagement capacity is a sound investment in the future of your organization.\u00a0<\/span><\/p>\r\n

        \u00a0<\/span><\/p>\r\n

         <\/p>\r\n

        (1) Karl Wilding quoted in NESTA 2016. Source: <\/span>https:\/\/www.nesta.org.uk\/press-release\/good-causes-yet-to-see-benefit-of-crowdfunding-boom-new-research-shows\/<\/span><\/a><\/p>\r\n

        (2) Collins, Chuck & Flannery, Helen. 2020. Gilded Giving 2020. How wealth inequality distorts philanthropy and imperils democracy.<\/span><\/p>\r\n","protected":false,"raw":"\r\n

        By Anita Gallagher
        Training Lead at HIPGive<\/span><\/span><\/p>\r\n

        What\u2019s more important in crowdfunding: the crowd or the funding? A strange question perhaps, but one that is not asked often enough. For many nonprofits, it\u2019s about the funds. Crowdfunding is simply an interesting appendix to the annual fundraising program.<\/span>\u00a0<\/span><\/p>\r\n

        At HIPGive, we believe that empowering the crowd is at the heart of any successful crowdfunding initiative. We\u2019ve seen time and time again how a well run campaign unleashes benefits as diverse as improving teams\u2019 marketing skills, reaching brand new audiences and bringing visibility to new aspects of the mission.\u00a0<\/span><\/p>\r\n

        Crowdfunding is also expanding the horizons of the philanthropic sector itself, broadening the opportunities for, literally, crowds of people from all walks of life to become involved with the causes they care about.In the words of Karl Wilding from the UK\u2019s NCVO, \u201cThe rise of digital and social media, and frustrations with \u2018industrial fundraising\u2019 and the future of doing good is beginning to look very different. The future of social-sector organizations will be as the hubs for networks of individuals, empowering supporters to change the world around them. Crowdfunding absolutely fits this model.\u201d (1)<\/span><\/p>\r\n

         <\/p>\r\n

        How can you benefit from the transformative power of crowdfunding? Here are three big ideas we encourage you to embrace in your upcoming campaigns.<\/span><\/p>\r\n

          \r\n
        1. Access and inclusion: encourage more people to give <\/b><\/li>\r\n<\/ol>\r\n

          The increasingly elitist nature of philanthropy is a worrying trend as organizations rely more and more on larger donations from smaller numbers of (wealthy) donors. In addition, alarm signals are being sounded about \u201ctop heavy\u201d philanthropy dominated by giving to private foundations and donor-advised funds, rather than active nonprofits serving immediate needs. (2)\u00a0<\/span><\/p>\r\n

          Crowdfunding campaigns can redress the balance, offering <\/span>everyone<\/span><\/i> the opportunity to give and in doing so, reshaping what it means to be a giver and a philanthropist. How? By encouraging donations of all sizes, from as little as $5 or $10, by showing how easy, safe and quick it is to donate online and most of all, by sharing messages that show how even small donations add up to make a real difference.\u00a0<\/span><\/p>\r\n

           <\/p>\r\n

            \r\n
          1. Building community: energize your tribe\u00a0<\/b><\/li>\r\n<\/ol>\r\n

            As your organization reaches more people across new communications channels, you will be better positioned to build relationships with givers and supporters online. Sharing updates on the project that was supported, encouraging comments and questions, enabling contributors to share their \u201cgiving stories\u201d and engage in peer-to-peer fundraising\u2026 none of these ideas are wildly innovative in themselves, but together they\u2019ll enable you to embark on a new phase of building engagement and commitment from your community.\u00a0<\/span><\/p>\r\n

            The end result? More people power for your mission. You and your team won\u2019t stand alone; you\u2019ll have a community of caring, empowered individuals who will take action for you and with you to build the world you want to live in.<\/span><\/p>\r\n

             <\/p>\r\n

              \r\n
            1. Innovation: learn and grow<\/b><\/li>\r\n<\/ol>\r\n

              Givers and program participants or beneficiaries aren\u2019t the only people to benefit from crowdfunding campaigns, your team will too. 97% of campaign coordinators in HIPGive\u2019s 2020 #GOMujeres and #MxDona initiatives reported improvements in their digital marketing skills with many also noting significant \u201cfirst time\u201d achievements such as trying brand new messaging,\u00a0 engaging their Board in peer-to-peer promotion or competing for matching funds.\u00a0<\/span><\/p>\r\n

              For many nonprofits, the experience of being open to innovation,\u00a0 taking more risks and seeing what works is just as important as the financial results of the campaign. The key is in recognising that there are more ways to measure success than just by the funds raised and involving all of your team in a strong feedback and learning process at the end of each campaign.\u00a0<\/span><\/p>\r\n

               <\/p>\r\n

              Crowdfunding is about more than just the money. An investment in your digital engagement capacity is a sound investment in the future of your organization.\u00a0<\/span><\/p>\r\n

              \u00a0<\/span><\/p>\r\n

               <\/p>\r\n

              (1) Karl Wilding quoted in NESTA 2016. Source: <\/span>https:\/\/www.nesta.org.uk\/press-release\/good-causes-yet-to-see-benefit-of-crowdfunding-boom-new-research-shows\/<\/span><\/a><\/p>\r\n

              (2) Collins, Chuck & Flannery, Helen. 2020. Gilded Giving 2020. How wealth inequality distorts philanthropy and imperils democracy.<\/span><\/p>\r\n"},"excerpt":{"rendered":"

              What\u2019s more important in crowdfunding: the crowd or the funding? A strange question perhaps, but one that is not asked often enough.<\/p>\n","protected":false,"raw":"What\u2019s more important in crowdfunding: the crowd or the funding? A strange question perhaps, but one that is not asked often enough."},"author":1,"featured_media":647,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_es_post_content":"\r\n

              Por: Anita Gallagher<\/span>
              L\u00edder de capacitaci\u00f3n HIPGive<\/span><\/p>\r\n

              \u00bfQu\u00e9 es m\u00e1s importante en el fondeo colectivo: los fondos o el colectivo? Quiz\u00e1s una pregunta extra\u00f1a, pero una que no se hace con la frecuencia suficiente. Para muchas organizaciones sin fines de lucro, se trata de los fondos. El crowdfunding es simplemente un interesante ap\u00e9ndice del programa anual de recaudaci\u00f3n de fondos.<\/span>\u00a0<\/span><\/p>\r\n

              En HIPGive, creemos que la participaci\u00f3n colectiva est\u00e1 en el coraz\u00f3n de cualquier iniciativa de fondeo colectivo exitoso. Hemos visto una y otra vez c\u00f3mo una campa\u00f1a bien coordinada, adem\u00e1s de los fondos que genera, produce beneficios tan diversos como mejorar las habilidades de marketing del equipo, llegar a nuevas audiencias y brindar visibilidad a nuevos aspectos de la misi\u00f3n.<\/span><\/p>\r\n

              El fondeo colectivo tambi\u00e9n ha expandido los horizontes del sector filantr\u00f3pico, ampliando las oportunidades para multitudes de personas de todos los \u00e1mbitos de la vida para involucrarse con las causas que les preocupan. En palabras de Karl Wilding de la NCVO del Reino Unido, \u201cEl auge de las redes sociales y digitales, y las frustraciones con la 'recaudaci\u00f3n de fondos industrial' y el futuro de hacer el bien est\u00e1n comenzando a verse muy diferentes. El futuro de las organizaciones del sector social ser\u00e1 como centros de redes de personas, empoderando a los partidarios para cambiar el mundo que los rodea. El fondeo colectivo encaja totalmente en este modelo.\" (1)<\/span><\/p>\r\n

              \u00bfC\u00f3mo puedes beneficiarte del poder transformador del fondeo colectivo? Aqu\u00ed hay tres grandes ideas que te recomendamos adoptar en tus pr\u00f3ximas campa\u00f1as.<\/span><\/p>\r\n

                \r\n
              1. Acceso e inclusi\u00f3n: animar a m\u00e1s personas a donar<\/b><\/li>\r\n<\/ol>\r\n

                La tendencia hacia el elitismo en la filantrop\u00eda es preocupante, ya que las organizaciones dependen cada vez m\u00e1s de donaciones m\u00e1s grandes de un n\u00famero menor de donantes. Adem\u00e1s, suenan las se\u00f1ales de alarma sobre la filantrop\u00eda \"de alto nivel\" dominada por las donaciones a fundaciones privadas y fondos asesorados, lo que limita el flujo de fondos hacia organizaciones activas que atienden necesidades inmediatas. (2)<\/span><\/p>\r\n

                Las campa\u00f1as de fondeo colectivo pueden contribuir a restablecer el equilibrio, ofreciendo a todas las personas<\/em> la oportunidad de dar y, al hacerlo, actualizar el significado de ser \u201cun donante\u201d o \u201cuna fil\u00e1ntropa\u201d. \u00bfC\u00f3mo? Alentando las donaciones de todos los tama\u00f1os, desde tan solo $5 o $10; mostrando lo f\u00e1cil, seguro y r\u00e1pido que es donar en l\u00ednea; y, sobre todo, compartiendo mensajes que muestran c\u00f3mo incluso las peque\u00f1as aportaciones se suman para marcar una diferencia.<\/span><\/p>\r\n

                 <\/p>\r\n

                  \r\n
                1. Construyendo comunidad: energiza tu tribu<\/b><\/li>\r\n<\/ol>\r\n

                  A medida que tu organizaci\u00f3n llegue a m\u00e1s personas a trav\u00e9s de nuevos canales de comunicaci\u00f3n, estar\u00e1 mejor posicionada para construir un sentido de comunidad entre sus seguidores en l\u00ednea. Compartir actualizaciones sobre el proyecto que recibi\u00f3 apoyo, fomentar comentarios y preguntas, permitir a las personas a compartir su historia y participar en la recaudaci\u00f3n de fondos entre pares... ninguna de estas ideas es tremendamente innovadora en s\u00ed misma, pero juntas te permitir\u00e1n embarcarte en una nueva fase de construcci\u00f3n de participaci\u00f3n y compromiso de tu comunidad.<\/span><\/p>\r\n

                  \u00bfEl resultado final? M\u00e1s gente para tu misi\u00f3n. T\u00fa y tu equipo no estar\u00e1n solos: tendr\u00e1s una comunidad de individuos preocupados y empoderados que tomar\u00e1n acci\u00f3n por ti y contigo para construir el mundo en el que queremos vivir.<\/span><\/p>\r\n

                   <\/p>\r\n

                    \r\n
                  1. Innovaci\u00f3n: aprender y crecer<\/b><\/li>\r\n<\/ol>\r\n

                    Las personas que participan en tu programa o los servicios que ofreces no son las \u00fanicas personas que se benefician de las campa\u00f1as de fondeo colectivo; tu equipo tambi\u00e9n crecer\u00e1. El 97% de coordinadores de campa\u00f1a en las iniciativas #GOMujeres y #MxDona 2020 reportaron mejoras en sus habilidades de marketing digital y muchos tambi\u00e9n notaron logros significativos \"por primera vez\", como fueron probar nuevos mensajes, involucrar a su consejo directivo en la promoci\u00f3n entre pares y\/o competir para fondos de contrapartida.<\/span><\/p>\r\n

                    Para muchas organizaciones sin fines de lucro la experiencia de abrirse a la innovaci\u00f3n, asumir m\u00e1s riesgos y ver qu\u00e9 funciona es tan importante como los resultados financieros de la campa\u00f1a. La clave es reconocer que el \u00e9xito no s\u00f3lo se mide por los fondos generados, sino de muchas otras maneras que podr\u00e1s descubrir si involucras a todo tu equipo en un proceso de retroalimentaci\u00f3n y aprendizaje al final de la campa\u00f1a.<\/span><\/p>\r\n

                     <\/p>\r\n

                    El fondeo colectivo representa mucho m\u00e1s que s\u00f3lo los fondos. Es una inversi\u00f3n en su capacidad digital y en el futuro de tu organizaci\u00f3n.<\/span><\/p>\r\n

                     <\/p>\r\n

                    (1) Karl Wilding citado en NESTA 2016. Fuente: <\/span>https:\/\/www.nesta.org.uk\/press-release\/good-causes-yet-to-see-benefit-of-crowdfunding-boom-new-research-shows\/<\/span><\/a><\/p>\r\n

                    (2) Collins, Chuck & Flannery, Helen. 2020. Gilded Giving 2020. How wealth inequality distorts philanthropy and imperils democracy.<\/span><\/p>\r\n","_es_post_name":"mas-que-solo-el-dinero-el-poder-transformador-del-crowdfunding","_es_post_excerpt":"\u00bfQu\u00e9 es m\u00e1s importante en el fondeo colectivo: los fondos o el colectivo? Quiz\u00e1s una pregunta extra\u00f1a, pero una que no se hace con la frecuencia suficiente.","_es_post_title":"M\u00e1s que solo el dinero: el poder transformador del crowdfunding","_en_post_content":"\r\n

                    By Anita Gallagher
                    Training Lead at HIPGive<\/span><\/span><\/p>\r\n

                    What\u2019s more important in crowdfunding: the crowd or the funding? A strange question perhaps, but one that is not asked often enough. For many nonprofits, it\u2019s about the funds. Crowdfunding is simply an interesting appendix to the annual fundraising program.<\/span>\u00a0<\/span><\/p>\r\n

                    At HIPGive, we believe that empowering the crowd is at the heart of any successful crowdfunding initiative. We\u2019ve seen time and time again how a well run campaign unleashes benefits as diverse as improving teams\u2019 marketing skills, reaching brand new audiences and bringing visibility to new aspects of the mission.\u00a0<\/span><\/p>\r\n

                    Crowdfunding is also expanding the horizons of the philanthropic sector itself, broadening the opportunities for, literally, crowds of people from all walks of life to become involved with the causes they care about.In the words of Karl Wilding from the UK\u2019s NCVO, \u201cThe rise of digital and social media, and frustrations with \u2018industrial fundraising\u2019 and the future of doing good is beginning to look very different. The future of social-sector organizations will be as the hubs for networks of individuals, empowering supporters to change the world around them. Crowdfunding absolutely fits this model.\u201d (1)<\/span><\/p>\r\n

                     <\/p>\r\n

                    How can you benefit from the transformative power of crowdfunding? Here are three big ideas we encourage you to embrace in your upcoming campaigns.<\/span><\/p>\r\n

                      \r\n
                    1. Access and inclusion: encourage more people to give <\/b><\/li>\r\n<\/ol>\r\n

                      The increasingly elitist nature of philanthropy is a worrying trend as organizations rely more and more on larger donations from smaller numbers of (wealthy) donors. In addition, alarm signals are being sounded about \u201ctop heavy\u201d philanthropy dominated by giving to private foundations and donor-advised funds, rather than active nonprofits serving immediate needs. (2)\u00a0<\/span><\/p>\r\n

                      Crowdfunding campaigns can redress the balance, offering <\/span>everyone<\/span><\/i> the opportunity to give and in doing so, reshaping what it means to be a giver and a philanthropist. How? By encouraging donations of all sizes, from as little as $5 or $10, by showing how easy, safe and quick it is to donate online and most of all, by sharing messages that show how even small donations add up to make a real difference.\u00a0<\/span><\/p>\r\n

                       <\/p>\r\n

                        \r\n
                      1. Building community: energize your tribe\u00a0<\/b><\/li>\r\n<\/ol>\r\n

                        As your organization reaches more people across new communications channels, you will be better positioned to build relationships with givers and supporters online. Sharing updates on the project that was supported, encouraging comments and questions, enabling contributors to share their \u201cgiving stories\u201d and engage in peer-to-peer fundraising\u2026 none of these ideas are wildly innovative in themselves, but together they\u2019ll enable you to embark on a new phase of building engagement and commitment from your community.\u00a0<\/span><\/p>\r\n

                        The end result? More people power for your mission. You and your team won\u2019t stand alone; you\u2019ll have a community of caring, empowered individuals who will take action for you and with you to build the world you want to live in.<\/span><\/p>\r\n

                         <\/p>\r\n

                          \r\n
                        1. Innovation: learn and grow<\/b><\/li>\r\n<\/ol>\r\n

                          Givers and program participants or beneficiaries aren\u2019t the only people to benefit from crowdfunding campaigns, your team will too. 97% of campaign coordinators in HIPGive\u2019s 2020 #GOMujeres and #MxDona initiatives reported improvements in their digital marketing skills with many also noting significant \u201cfirst time\u201d achievements such as trying brand new messaging,\u00a0 engaging their Board in peer-to-peer promotion or competing for matching funds.\u00a0<\/span><\/p>\r\n

                          For many nonprofits, the experience of being open to innovation,\u00a0 taking more risks and seeing what works is just as important as the financial results of the campaign. The key is in recognising that there are more ways to measure success than just by the funds raised and involving all of your team in a strong feedback and learning process at the end of each campaign.\u00a0<\/span><\/p>\r\n

                           <\/p>\r\n

                          Crowdfunding is about more than just the money. An investment in your digital engagement capacity is a sound investment in the future of your organization.\u00a0<\/span><\/p>\r\n

                          \u00a0<\/span><\/p>\r\n

                           <\/p>\r\n

                          (1) Karl Wilding quoted in NESTA 2016. Source: <\/span>https:\/\/www.nesta.org.uk\/press-release\/good-causes-yet-to-see-benefit-of-crowdfunding-boom-new-research-shows\/<\/span><\/a><\/p>\r\n

                          (2) Collins, Chuck & Flannery, Helen. 2020. Gilded Giving 2020. How wealth inequality distorts philanthropy and imperils democracy.<\/span><\/p>\r\n","_en_post_name":"more-than-just-the-money-the-transformative-power-of-crowdfunding","_en_post_excerpt":"What\u2019s more important in crowdfunding: the crowd or the funding? A strange question perhaps, but one that is not asked often enough.","_en_post_title":"More Than Just the Money: the Transformative Power of Crowdfunding","edit_language":"en","_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[5,16],"tags":[],"class_list":["post-557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas","category-organizaciones","tw-meta-no-icon"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/posts\/557"}],"collection":[{"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/comments?post=557"}],"version-history":[{"count":5,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/posts\/557\/revisions"}],"predecessor-version":[{"id":958,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/posts\/557\/revisions\/958"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/media\/647"}],"wp:attachment":[{"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/media?parent=557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/categories?post=557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/tags?post=557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}