<\/p>\r\n
By Anita Gallagher Your project \u2014the text or story that you publish to explain your project to potential contributors\u2014\u00a0 is a key element of any crowdfunding campaign. While many individuals will be converts to your campaign simply because of their ongoing commitment to your cause, a well-written project will reinforce their willingness to donate. Moreover, if you wish to inspire people to give for the first time, your choice of project is essential: a brief window of opportunity to capture people\u2019s attention and spur them into action.\u00a0\u00a0<\/span><\/p>\r\n Here are our top five tips for putting together a project that persuades even the most reluctant individual to give.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\r\n Don\u2019t expect everyone to read all of your project narrative\u2014they won\u2019t. Better to convince them straight off with a persuasive title. The best titles are short but paint a picture, illustrating the overall impact of the project in a few well-chosen words. Some titles we\u2019ve loved include \u201cGardens for Good\u201d helping rural women in El Salvador and \u201cA Goooooal for our students\u201d supporting Latino students in academic and soccer summer camps in North Carolina.<\/span><\/p>\r\n <\/p>\r\n Always provide information that is directly related to the specific project you\u2019re funding. Avoid long sentences and complex concepts. Focus on creating empathy and showing how your project makes a difference in ways that really matter to people. Check out the <\/span>Ma\u00edz para Resistir <\/span><\/a>project: El Hombre Sobre la Tierra that raised $13,961 dollars from 175 HIPGivers with a word count of only 300.\u00a0<\/span><\/p>\r\n <\/p>\r\n A well placed fact or key statistic will please the rational thinkers in your audience. They\u2019re also a useful way of anticipating objections and\/or answering concerns that people have about whether your approach really works. Look at how this <\/span>hugely successful project<\/span><\/a> by the East Bay Sanctuary Covenant or <\/span>Luna Maya\u2019s midwifery project<\/span><\/a> use a well-placed statistic to make their case.\u00a0<\/span><\/p>\r\n <\/p>\r\n People visiting a crowdfunding page should know that they are invited to give, right? You\u2019d think so, but it\u2019s best to reinforce the call to action by explaining how different amounts can move the project forward. Have a look at how the team at <\/span>Peronia Adolescente<\/span><\/a> included a list <\/span>of what different donations can achieve to motivate people to give at certain levels. You could easily include these items in the \u201cperks\u201d section, or explain how all donations, no matter how small, <\/span>will<\/span><\/i> make a difference.\u00a0<\/span><\/p>\r\n <\/p>\r\n Although the project is based on a written text, it\u2019s not a formal request for a grant. Avoid the copy\/paste and instead, imagine that you had the opportunity to explain your project face-to-face to a friend. You\u2019d likely use simple, respectful and friendly language, and that\u2019s what works best for crowdfunding projects too. Take a look at <\/span>U Yich Lu\u00fam\u2019s<\/span> <\/a>project<\/span> about building an eco-friendly cultural space, which combines warmth with ease-of-reading.\u00a0<\/span><\/p>\r\n <\/p>\r\n Want a bit more help with putting together your project? Have a look at the resources in the Tools<\/a> section, such as:\u00a0<\/span><\/p>\r\n <\/p>\r\n","protected":false,"raw":" <\/p>\r\n By Anita Gallagher Your project \u2014the text or story that you publish to explain your project to potential contributors\u2014\u00a0 is a key element of any crowdfunding campaign. While many individuals will be converts to your campaign simply because of their ongoing commitment to your cause, a well-written project will reinforce their willingness to donate. Moreover, if you wish to inspire people to give for the first time, your choice of project is essential: a brief window of opportunity to capture people\u2019s attention and spur them into action.\u00a0\u00a0<\/span><\/p>\r\n Here are our top five tips for putting together a project that persuades even the most reluctant individual to give.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\r\n Don\u2019t expect everyone to read all of your project narrative\u2014they won\u2019t. Better to convince them straight off with a persuasive title. The best titles are short but paint a picture, illustrating the overall impact of the project in a few well-chosen words. Some titles we\u2019ve loved include \u201cGardens for Good\u201d helping rural women in El Salvador and \u201cA Goooooal for our students\u201d supporting Latino students in academic and soccer summer camps in North Carolina.<\/span><\/p>\r\n <\/p>\r\n Always provide information that is directly related to the specific project you\u2019re funding. Avoid long sentences and complex concepts. Focus on creating empathy and showing how your project makes a difference in ways that really matter to people. Check out the <\/span>Ma\u00edz para Resistir <\/span><\/a>project: El Hombre Sobre la Tierra that raised $13,961 dollars from 175 HIPGivers with a word count of only 300.\u00a0<\/span><\/p>\r\n <\/p>\r\n A well placed fact or key statistic will please the rational thinkers in your audience. They\u2019re also a useful way of anticipating objections and\/or answering concerns that people have about whether your approach really works. Look at how this <\/span>hugely successful project<\/span><\/a> by the East Bay Sanctuary Covenant or <\/span>Luna Maya\u2019s midwifery project<\/span><\/a> use a well-placed statistic to make their case.\u00a0<\/span><\/p>\r\n <\/p>\r\n People visiting a crowdfunding page should know that they are invited to give, right? You\u2019d think so, but it\u2019s best to reinforce the call to action by explaining how different amounts can move the project forward. Have a look at how the team at <\/span>Peronia Adolescente<\/span><\/a> included a list <\/span>of what different donations can achieve to motivate people to give at certain levels. You could easily include these items in the \u201cperks\u201d section, or explain how all donations, no matter how small, <\/span>will<\/span><\/i> make a difference.\u00a0<\/span><\/p>\r\n <\/p>\r\n Although the project is based on a written text, it\u2019s not a formal request for a grant. Avoid the copy\/paste and instead, imagine that you had the opportunity to explain your project face-to-face to a friend. You\u2019d likely use simple, respectful and friendly language, and that\u2019s what works best for crowdfunding projects too. Take a look at <\/span>U Yich Lu\u00fam\u2019s<\/span> <\/a>project<\/span> about building an eco-friendly cultural space, which combines warmth with ease-of-reading.\u00a0<\/span><\/p>\r\n <\/p>\r\n Want a bit more help with putting together your project? Have a look at the resources in the Tools<\/a> section, such as:\u00a0<\/span><\/p>\r\n <\/p>\r\n"},"excerpt":{"rendered":" While many individuals will be converts to your campaign simply because of their ongoing commitment to your cause, a well-written project will reinforce their willingness to donate.<\/p>\n","protected":false,"raw":"While many individuals will be converts to your campaign simply because of their ongoing commitment to your cause, a well-written project will reinforce their willingness to donate."},"author":1,"featured_media":676,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_es_post_content":" <\/p>\r\n Por: Anita Gallagher<\/span> El texto o la historia que publicas para explicar tu proyecto a los posibles contribuyentes, es un elemento clave de cualquier campa\u00f1a de fondeo colectivo. Si bien muchas personas contribuir\u00e1n a tu campa\u00f1a simplemente porque ya apoyan la causa, un proyecto bien escrito reforzar\u00e1 su compromiso. Adem\u00e1s, si deseas inspirar a las personas a dar por primera vez, la elecci\u00f3n de proyecto es esencial; representa una breve ventana de oportunidad para captar su atenci\u00f3n e inspirarlos a tomar acci\u00f3n<\/span><\/p>\r\n Estos son nuestros cinco consejos para armar un proyecto que convenza incluso a la persona m\u00e1s reacia a dar.<\/span><\/p>\r\n No esperes que todas las personas lean todo el texto de tu proyecto, no lo har\u00e1n. Es mejor convencerles de inmediato con un t\u00edtulo persuasivo. Los mejores t\u00edtulos son cortos, pero pintan una imagen, ilustrando el impacto general del proyecto en unas pocas palabras bien elegidas. Algunos t\u00edtulos que nos han encantado incluyen \"Gardens for Good\"\u00a0 (Jardines para el bien) que ayuda a las mujeres rurales en El Salvador y \"Un Goooool para nuestros estudiantes\" que apoya a estudiantes en los campamentos acad\u00e9micos y de f\u00fatbol en Carolina del Norte.<\/span><\/p>\r\n <\/p>\r\n Siempre proporciona informaci\u00f3n directamente relacionada con el proyecto espec\u00edfico para el que est\u00e1s buscando financiamiento. Evita las oraciones largas y los conceptos complejos. Conc\u00e9ntrate en crear empat\u00eda y mostrar c\u00f3mo tu proyecto marca la diferencia en una manera que realmente importa a las personas. Echa un vistazo al proyecto <\/span>Ma\u00edz para Resistir<\/span><\/a>: El Hombre Sobre la Tierra que recaud\u00f3 $13,961 d\u00f3lares de 175 HIPGivers con solo 300 palabras.<\/span><\/p>\r\n <\/p>\r\n Incluir un n\u00famero o una estad\u00edstica clave complacer\u00e1 a las personas racionales de tu audiencia. Tambi\u00e9n son una forma \u00fatil de anticipar objeciones y\/o responder inquietudes que la gente tiene sobre si tu proyecto realmente funciona. Mira c\u00f3mo este <\/span>proyecto enormemente exitoso<\/span><\/a> de East Bay Sanctuary Covenant o el <\/span>proyecto de parter\u00eda de Luna Maya<\/span><\/a> usa una estad\u00edstica importante para defender su caso.<\/span><\/p>\r\n <\/p>\r\n Las personas que visitan una p\u00e1gina de crowdfunding saben que est\u00e1n invitadas a donar, \u00bfverdad? Pensar\u00edas que s\u00ed, pero es mejor reforzar el llamado a la acci\u00f3n explicando c\u00f3mo diferentes cantidades pueden hacer avanzar el proyecto. Echa un vistazo a c\u00f3mo el equipo de <\/span>Peronia Adolescente<\/span><\/a> incluy\u00f3 una lista de lo que las diferentes donaciones pueden lograr. Puedes incluir f\u00e1cilmente estos elementos en la secci\u00f3n de \u201crecompensas\u201d o explicar c\u00f3mo todas las aportaciones, sin importar cu\u00e1n peque\u00f1as sean, marcar\u00e1n la diferencia.<\/span><\/p>\r\n <\/p>\r\n Aunque el proyecto se basa en un texto escrito, no es una solicitud formal de subvenci\u00f3n. Evita copiar y pegar y, en cambio, imagina que tienes la oportunidad de explicar el proyecto cara a cara con un amigo o una amiga. Es probable que utilizar\u00edas un lenguaje m\u00e1s sencillo y amigable. \u00a1Es justo lo que funciona mejor para los proyectos de fondeo colectivo! Echa un vistazo al proyecto de <\/span>U Yich Lu\u00fam<\/span><\/a> sobre la construcci\u00f3n de un espacio cultural ecol\u00f3gico para ver c\u00f3mo combina calidez y sencillez.<\/span><\/p>\r\n <\/p>\r\n \u00bfQuieres un poco m\u00e1s de ayuda para armar su proyecto? Echa un vistazo a los recursos en la secci\u00f3n Herramientas<\/a>, como:<\/span><\/p>\r\n <\/p>\r\n","_es_post_name":"como-armar-un-proyecto-ganador","_es_post_excerpt":"Si bien muchas personas contribuir\u00e1n a tu campa\u00f1a simplemente porque ya apoyan la causa, un proyecto bien escrito reforzar\u00e1 su compromiso.","_es_post_title":"C\u00f3mo armar un proyecto ganador","_en_post_content":" <\/p>\r\n By Anita Gallagher Your project \u2014the text or story that you publish to explain your project to potential contributors\u2014\u00a0 is a key element of any crowdfunding campaign. While many individuals will be converts to your campaign simply because of their ongoing commitment to your cause, a well-written project will reinforce their willingness to donate. Moreover, if you wish to inspire people to give for the first time, your choice of project is essential: a brief window of opportunity to capture people\u2019s attention and spur them into action.\u00a0\u00a0<\/span><\/p>\r\n Here are our top five tips for putting together a project that persuades even the most reluctant individual to give.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\r\n Don\u2019t expect everyone to read all of your project narrative\u2014they won\u2019t. Better to convince them straight off with a persuasive title. The best titles are short but paint a picture, illustrating the overall impact of the project in a few well-chosen words. Some titles we\u2019ve loved include \u201cGardens for Good\u201d helping rural women in El Salvador and \u201cA Goooooal for our students\u201d supporting Latino students in academic and soccer summer camps in North Carolina.<\/span><\/p>\r\n <\/p>\r\n Always provide information that is directly related to the specific project you\u2019re funding. Avoid long sentences and complex concepts. Focus on creating empathy and showing how your project makes a difference in ways that really matter to people. Check out the <\/span>Ma\u00edz para Resistir <\/span><\/a>project: El Hombre Sobre la Tierra that raised $13,961 dollars from 175 HIPGivers with a word count of only 300.\u00a0<\/span><\/p>\r\n <\/p>\r\n A well placed fact or key statistic will please the rational thinkers in your audience. They\u2019re also a useful way of anticipating objections and\/or answering concerns that people have about whether your approach really works. Look at how this <\/span>hugely successful project<\/span><\/a> by the East Bay Sanctuary Covenant or <\/span>Luna Maya\u2019s midwifery project<\/span><\/a> use a well-placed statistic to make their case.\u00a0<\/span><\/p>\r\n <\/p>\r\n People visiting a crowdfunding page should know that they are invited to give, right? You\u2019d think so, but it\u2019s best to reinforce the call to action by explaining how different amounts can move the project forward. Have a look at how the team at <\/span>Peronia Adolescente<\/span><\/a> included a list <\/span>of what different donations can achieve to motivate people to give at certain levels. You could easily include these items in the \u201cperks\u201d section, or explain how all donations, no matter how small, <\/span>will<\/span><\/i> make a difference.\u00a0<\/span><\/p>\r\n <\/p>\r\n Although the project is based on a written text, it\u2019s not a formal request for a grant. Avoid the copy\/paste and instead, imagine that you had the opportunity to explain your project face-to-face to a friend. You\u2019d likely use simple, respectful and friendly language, and that\u2019s what works best for crowdfunding projects too. Take a look at <\/span>U Yich Lu\u00fam\u2019s<\/span> <\/a>project<\/span> about building an eco-friendly cultural space, which combines warmth with ease-of-reading.\u00a0<\/span><\/p>\r\n <\/p>\r\n
Training Lead at HIPGive<\/span><\/p>\r\n\r\n
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Training Lead at HIPGive<\/span><\/p>\r\n\r\n
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L\u00edder de capacitaci\u00f3n HIPGive<\/span><\/p>\r\n\r\n
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Training Lead at HIPGive<\/span><\/p>\r\n\r\n
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