{"id":511,"date":"2021-06-30T13:09:41","date_gmt":"2021-06-30T19:09:41","guid":{"rendered":"https:\/\/learning.hipgive.org\/?p=511"},"modified":"2022-02-28T19:53:31","modified_gmt":"2022-03-01T01:53:31","slug":"the-three-laws-of-crowdfunding","status":"publish","type":"post","link":"https:\/\/learning.hipgive.org\/en\/the-three-laws-of-crowdfunding\/","title":{"rendered":"The Three Laws of Crowdfunding","raw":"The Three Laws of Crowdfunding"},"content":{"rendered":"

By Anita Gallagher
\nTraining Lead at HIPGive<\/span><\/p>\n

Wouldn\u2019t it be wonderful if there were thousands of people sitting browsing the internet right now, looking for opportunities to give their money away to social impact projects?\u00a0<\/span><\/p>\n

Unfortunately, this isn\u2019t the case. Publishing your project on a crowdfunding platform makes it more visible and you gain access to the technology to process donations securely, but it\u2019s not magic. No crowdfunding platform can make money appear out of nowhere. So, undoubtedly the work involved in engaging potential donors and encouraging them to give is up to you.\u00a0<\/span><\/p>\n

If you think you have what it takes, the first step to a successful campaign is understanding the three laws of crowdfunding. In the same ways that the laws of nature govern the natural phenomena of the world, the laws of crowdfunding are the inherent qualities that govern successful crowdfunding campaigns.\u00a0<\/span><\/p>\n

    \n
  1. The law of INSPIRATION: select a project that inspires your audience.\u00a0<\/b><\/li>\n<\/ol>\n

    In a world in which we\u2019re overwhelmed with information, the way to stand out is through inspiration. While it\u2019s true that some people are more rational and will be swayed by the structure and activities of your project (<\/span>what<\/span><\/i> you aim to do), the majority of people make decisions based on emotions. The way to engage and inspire potential givers, therefore, is to present a compelling reason why the project is so important (<\/span>why<\/span><\/i> it must be done) and to spark positive feelings about what it will feel like to be involved in its success.\u00a0<\/span><\/p>\n

    In addition, don\u2019t forget that the warm glow of giving can quickly cool off if the giver sees no discernable result. The projects most suited to crowdfunding are those that can be carried out in the short term, ideally 3-6 months after the campaign itself. This way, you can continue to uplift contributors with stories and images of the change they have helped create and they\u2019ll feel inspired to keep on giving.\u00a0<\/span><\/p>\n

      \n
    1. The law of INTERACTION: people give to people.\u00a0<\/b><\/li>\n<\/ol>\n

      When asked what the goal of their campaign is, many fundraisers will state that they want people to give money to their organization. They want to pay for an investigation. To purchase a new piece of equipment. Or simply to keep paying the overheads.\u00a0<\/span><\/p>\n

      But people? They want to give to other people. They don\u2019t want to give <\/span>to<\/span><\/i> an organization, they want to give <\/span>through<\/span><\/i> an organization, right to the people (or sometimes, animals or ecosystems) who need help.<\/span><\/p>\n

      Integrate this basic principal into your strategy and you\u2019ll find it much easier to communicate with your audience of potential givers in a way that is personal, sincere and meaningful. Instead of copy-pasting long, formal, technical descriptions into your project page or emails, imagine you\u2019re talking face to face. Instead of explaining the organization\u2019s needs, focus squarely on people\u2019s needs: who they are and how their life will change as a result of the project. And most of all, instead of just publishing on social media and messaging apps in broadcast mode, remember that these are places of community. Striking up conversations, asking questions and listening to your community is still the best way to make them feel involved and ready to give.\u00a0<\/span><\/p>\n

        \n
      1. The law of INTELLIGENT DESIGN: crowdfunding requires a crowd.<\/b><\/li>\n<\/ol>\n

        No matter how important your project, how creative your graphic design or how inspiring the stories you tell, if you don\u2019t have an audience, you won\u2019t reach your crowdfunding goal. Why? Because no one will find out about the opportunity to give.\u00a0\u00a0<\/span><\/p>\n

        Crowdfunding requires a crowd, and to reach one (or grow the one you have) you need to put in place a smart outreach strategy.\u00a0 Here are a few ideas for running an intelligent campaign:<\/span><\/p>\n

          \n
        • Define your audience.Talk beforehand about who your crowd is, what characteristics they share and what reasons they have for supporting you. You can\u2019t reach everyone, so don\u2019t try. Focus on your selected target audience and you\u2019ll achieve better results.\u00a0<\/span><\/li>\n
        • Update your email list. It\u2019s a simple move, but worthwhile. Tidy up your current lists and encourage colleagues to add new contacts so you get a bigger bang from each email.\u00a0<\/span><\/li>\n
        • Encourage \u201cambassadors\u201d to ask their friends, family and colleagues to contribute. Start with staff, Board members, volunteers or loyal donors as they will be most likely to share the projects in their own words with passion and credibility.\u00a0<\/span><\/li>\n
        • Create compelling and shareable content throughout the whole campaign, not just at the start. This not only helps the ambassadors fulfil their role, it\u2019s vital to keeping up the momentum and reaching your goal.\u00a0<\/span><\/li>\n
        • Consider offline media too. The launch of a new campaign can be newsworthy and attract coverage in radio, television or newspapers if you find the right angle.<\/span><\/li>\n<\/ul>\n

          Inspiration, Interaction, Intelligent Design. Ignore them at your peril as these powerful concepts are at the heart of every successful crowdfunding campaign. <\/span><\/p>\n","protected":false,"raw":"

          By Anita Gallagher\r\nTraining Lead at HIPGive<\/span><\/p>\r\nWouldn\u2019t it be wonderful if there were thousands of people sitting browsing the internet right now, looking for opportunities to give their money away to social impact projects?\u00a0<\/span>\r\n\r\nUnfortunately, this isn\u2019t the case. Publishing your project on a crowdfunding platform makes it more visible and you gain access to the technology to process donations securely, but it\u2019s not magic. No crowdfunding platform can make money appear out of nowhere. So, undoubtedly the work involved in engaging potential donors and encouraging them to give is up to you.\u00a0<\/span>\r\n\r\nIf you think you have what it takes, the first step to a successful campaign is understanding the three laws of crowdfunding. In the same ways that the laws of nature govern the natural phenomena of the world, the laws of crowdfunding are the inherent qualities that govern successful crowdfunding campaigns.\u00a0<\/span>\r\n

            \r\n \t
          1. The law of INSPIRATION: select a project that inspires your audience.\u00a0<\/b><\/li>\r\n<\/ol>\r\nIn a world in which we\u2019re overwhelmed with information, the way to stand out is through inspiration. While it\u2019s true that some people are more rational and will be swayed by the structure and activities of your project (<\/span>what<\/span><\/i> you aim to do), the majority of people make decisions based on emotions. The way to engage and inspire potential givers, therefore, is to present a compelling reason why the project is so important (<\/span>why<\/span><\/i> it must be done) and to spark positive feelings about what it will feel like to be involved in its success.\u00a0<\/span>\r\n\r\nIn addition, don\u2019t forget that the warm glow of giving can quickly cool off if the giver sees no discernable result. The projects most suited to crowdfunding are those that can be carried out in the short term, ideally 3-6 months after the campaign itself. This way, you can continue to uplift contributors with stories and images of the change they have helped create and they\u2019ll feel inspired to keep on giving.\u00a0<\/span>\r\n
              \r\n \t
            1. The law of INTERACTION: people give to people.\u00a0<\/b><\/li>\r\n<\/ol>\r\nWhen asked what the goal of their campaign is, many fundraisers will state that they want people to give money to their organization. They want to pay for an investigation. To purchase a new piece of equipment. Or simply to keep paying the overheads.\u00a0<\/span>\r\n\r\nBut people? They want to give to other people. They don\u2019t want to give <\/span>to<\/span><\/i> an organization, they want to give <\/span>through<\/span><\/i> an organization, right to the people (or sometimes, animals or ecosystems) who need help.<\/span>\r\n\r\nIntegrate this basic principal into your strategy and you\u2019ll find it much easier to communicate with your audience of potential givers in a way that is personal, sincere and meaningful. Instead of copy-pasting long, formal, technical descriptions into your project page or emails, imagine you\u2019re talking face to face. Instead of explaining the organization\u2019s needs, focus squarely on people\u2019s needs: who they are and how their life will change as a result of the project. And most of all, instead of just publishing on social media and messaging apps in broadcast mode, remember that these are places of community. Striking up conversations, asking questions and listening to your community is still the best way to make them feel involved and ready to give.\u00a0<\/span>\r\n
                \r\n \t
              1. The law of INTELLIGENT DESIGN: crowdfunding requires a crowd.<\/b><\/li>\r\n<\/ol>\r\nNo matter how important your project, how creative your graphic design or how inspiring the stories you tell, if you don\u2019t have an audience, you won\u2019t reach your crowdfunding goal. Why? Because no one will find out about the opportunity to give.\u00a0\u00a0<\/span>\r\n\r\nCrowdfunding requires a crowd, and to reach one (or grow the one you have) you need to put in place a smart outreach strategy.\u00a0 Here are a few ideas for running an intelligent campaign:<\/span>\r\n
                  \r\n \t
                • Define your audience.Talk beforehand about who your crowd is, what characteristics they share and what reasons they have for supporting you. You can\u2019t reach everyone, so don\u2019t try. Focus on your selected target audience and you\u2019ll achieve better results.\u00a0<\/span><\/li>\r\n \t
                • Update your email list. It\u2019s a simple move, but worthwhile. Tidy up your current lists and encourage colleagues to add new contacts so you get a bigger bang from each email.\u00a0<\/span><\/li>\r\n \t
                • Encourage \u201cambassadors\u201d to ask their friends, family and colleagues to contribute. Start with staff, Board members, volunteers or loyal donors as they will be most likely to share the projects in their own words with passion and credibility.\u00a0<\/span><\/li>\r\n \t
                • Create compelling and shareable content throughout the whole campaign, not just at the start. This not only helps the ambassadors fulfil their role, it\u2019s vital to keeping up the momentum and reaching your goal.\u00a0<\/span><\/li>\r\n \t
                • Consider offline media too. The launch of a new campaign can be newsworthy and attract coverage in radio, television or newspapers if you find the right angle.<\/span><\/li>\r\n<\/ul>\r\nInspiration, Interaction, Intelligent Design. Ignore them at your peril as these powerful concepts are at the heart of every successful crowdfunding campaign. <\/span>"},"excerpt":{"rendered":"

                  In the same ways that the laws of nature govern the natural phenomena of the world, the laws of crowdfunding are the inherent qualities that govern successful crowdfunding campaigns.\u00a0<\/p>\n","protected":false,"raw":"In the same ways that the laws of nature govern the natural phenomena of the world, the laws of crowdfunding are the inherent qualities that govern successful crowdfunding campaigns.\u00a0"},"author":1,"featured_media":713,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_es_post_content":"

                  Por: Anita Gallagher<\/span>\r\nL\u00edder de capacitaci\u00f3n HIPGive<\/span><\/p>\r\n\u00bfNo ser\u00eda maravilloso que hubiera miles de personas navegando por internet en este momento, buscando oportunidades para donar su dinero a proyectos de impacto social?<\/span>\r\n\r\nDesafortunadamente, as\u00ed no sucede. Publicar un proyecto en una plataforma de fondeo colectivo lo hace m\u00e1s visible y obtienes acceso a la tecnolog\u00eda para procesar las donaciones de forma segura, pero a\u00fan as\u00ed no es magia. Ninguna plataforma de fondeo colectivo puede hacer que el dinero aparezca de la nada. Entonces, sin duda, el trabajo que implica atraer a las personas y motivarlas a donar depende de ti.<\/span>\r\n\r\nSi crees que tienes lo que se necesita, el primer paso para una campa\u00f1a exitosa es comprender las tres leyes del crowdfunding. De la misma manera que las leyes de la naturaleza gobiernan los fen\u00f3menos naturales del mundo, las leyes del crowdfunding son las cualidades inherentes que gobiernan las campa\u00f1as exitosas de fondeo colectivo.<\/span>\r\n

                    \r\n \t
                  1. La ley de la INSPIRACI\u00d3N: selecciona un proyecto que inspira a tu audiencia.<\/b><\/li>\r\n<\/ol>\r\nEn un mundo en el que estamos abrumados por la informaci\u00f3n, la forma de destacar es a trav\u00e9s de la inspiraci\u00f3n. Si bien es cierto que algunas personas son m\u00e1s racionales y se dejar\u00e1n llevar por la estructura y las actividades de tu proyecto (<\/span>lo que<\/span><\/i> pretendes hacer), la mayor\u00eda de las personas toman decisiones basadas en las emociones. La forma de involucrar e inspirar a las personas a contribuir sus fondos, por lo tanto, es presentar una raz\u00f3n totalmente convincente por la cual el proyecto es esencial (<\/span>por qu\u00e9 <\/span><\/i>debe realizarse) y generar sentimientos positivos sobre c\u00f3mo se sentir\u00e1 al contribuir al \u00e9xito.<\/span>\r\n\r\nAdem\u00e1s, no olvides que el sentimiento de satisfacci\u00f3n que genera el hecho de dar (\u201cwarm glow\u201d en ingl\u00e9s) puede enfriarse r\u00e1pidamente si el donante no ve un resultado tangible. Los proyectos m\u00e1s adecuados para el fondeo colectivo, entonces, son aquellos que se pueden llevar a cabo a corto plazo, idealmente 3-6 meses despu\u00e9s de la campa\u00f1a. De esta manera, puedes continuar animando a las personas que aportaron con historias e im\u00e1genes del cambio que han ayudado a crear, y as\u00ed se sentir\u00e1n inspirados para seguir aportando en el futuro.<\/span>\r\n
                      \r\n \t
                    1. La ley de la INTERACCI\u00d3N: las personas dan a las personas.<\/b><\/li>\r\n<\/ol>\r\nCuando se les pregunta cu\u00e1l es el objetivo de su campa\u00f1a, muchos recaudadores de fondos responden que el objetivo es que las personas den dinero a su organizaci\u00f3n. Quieren pagar por una investigaci\u00f3n. Adquirir un equipo nuevo. O simplemente seguir cubriendo los gastos generales.<\/span>\r\n\r\nPero \u00bfqu\u00e9 dicen las personas? No quieren dar a una organizaci\u00f3n, quieren dar a otras <\/span>personas<\/span><\/i>. No quieren dar <\/span>a<\/span><\/i> una organizaci\u00f3n, quieren dar <\/span>a trav\u00e9s<\/span><\/i> de una organizaci\u00f3n, derecho a las personas (o, a veces, animales o ecosistemas) que necesitan ayuda.<\/span>\r\n\r\nIntegra este principio b\u00e1sico en tu estrategia y te resultar\u00e1 mucho m\u00e1s f\u00e1cil comunicar con tu audiencia de una manera personal, sincera y significativa. En lugar de copiar y pegar descripciones t\u00e9cnicas, formales y largas en la p\u00e1gina de tu proyecto o en los correos electr\u00f3nicos, imagina que est\u00e1s hablando cara a cara. En lugar de explicar las necesidades de la organizaci\u00f3n, comunica directamente las necesidades de las personas: qui\u00e9nes son y c\u00f3mo su vida cambiar\u00e1 como resultado del proyecto. Y, sobre todo, en lugar de publicar contenidos unidireccionales en redes sociales y aplicaciones de mensajer\u00eda, recuerda que son lugares de comunidad. Iniciar conversaciones, hacer preguntas y escuchar a tu comunidad sigue siendo la mejor manera de hacer que las personas se sientan involucradas en tu trabajo y listas para dar y donar.<\/span>\r\n
                        \r\n \t
                      1. La ley del DISE\u00d1O INTELIGENTE: el fondeo colectivo requiere una multitud.<\/b><\/li>\r\n<\/ol>\r\nNo importa cu\u00e1n importante sea tu proyecto, cu\u00e1n creativo sea tu dise\u00f1o gr\u00e1fico o cu\u00e1n inspiradoras sean las historias que cuentas, si no tienes audiencia, no alcanzar\u00e1s tu objetivo de fondeo colectivo. \u00bfPor qu\u00e9? Porque nadie se enterar\u00e1 de la oportunidad de contribuir.<\/span>\r\n\r\nEl fondeo colectivo requiere una multitud, y para llegar a un n\u00famero suficiente de personas\u00a0 necesitas implementar una estrategia de promoci\u00f3n inteligente. Aqu\u00ed hay algunas ideas:<\/span>\r\n
                          \r\n \t
                        • Define tu audiencia. Conversa con tu equipo sobre qui\u00e9n es tu p\u00fablico, qu\u00e9 caracter\u00edsticas comparten y qu\u00e9 razones tienen para apoyarte. No puedes comunicarte con todo el mundo, as\u00ed que no lo intentes. Conc\u00e9ntrate en tu p\u00fablico objetivo y obtendr\u00e1s mejores resultados.<\/span><\/li>\r\n \t
                        • Actualiza tu lista de correo electr\u00f3nico. Es una acci\u00f3n simple, pero vale la pena. Ordena tus listas actuales y anima a tus colegas a agregar nuevos contactos para que obtengan un mayor rendimiento de cada correo electr\u00f3nico enviado.<\/span><\/li>\r\n \t
                        • Anime a tus \u201cembajadores\u201d a pedir a sus amigos, familiares y colegas que contribuyan. Comienza con el personal de la organizaci\u00f3n, los miembros del consejo, los voluntarios o las donantes leales, ya que es m\u00e1s probable que compartan los proyectos en sus propias palabras con pasi\u00f3n y credibilidad.<\/span><\/li>\r\n \t
                        • Crea contenidos atractivos que se puedan compartir a lo largo de toda la campa\u00f1a, no solo al principio. Esto no solo ayuda a tus embajadores a cumplir su funci\u00f3n, es vital para mantener el impulso y alcanzar su objetivo.<\/span><\/li>\r\n \t
                        • Considera tambi\u00e9n los medios tradicionales. El lanzamiento de una nueva campa\u00f1a puede ser de inter\u00e9s para los peri\u00f3dicos locales y atraer cobertura en radio y televisi\u00f3n si encuentras el \u00e1ngulo correcto.<\/span><\/li>\r\n<\/ul>\r\nInspiraci\u00f3n, Interacci\u00f3n, Dise\u00f1o Inteligente. \u00a1Ign\u00f3ralos bajo tu propio riesgo, ya que estos conceptos poderosos est\u00e1n en el coraz\u00f3n de cada campa\u00f1a exitosa de crowdfunding!<\/span>","_es_post_name":"las-tres-leyes-del-crowdfunding","_es_post_excerpt":"De la misma manera que las leyes de la naturaleza gobiernan los fen\u00f3menos naturales del mundo, las leyes del crowdfunding son las cualidades que gobiernan las campa\u00f1as exitosas de fondeo colectivo.","_es_post_title":"Las tres leyes del crowdfunding","_en_post_content":"

                          By Anita Gallagher\r\nTraining Lead at HIPGive<\/span><\/p>\r\nWouldn\u2019t it be wonderful if there were thousands of people sitting browsing the internet right now, looking for opportunities to give their money away to social impact projects?\u00a0<\/span>\r\n\r\nUnfortunately, this isn\u2019t the case. Publishing your project on a crowdfunding platform makes it more visible and you gain access to the technology to process donations securely, but it\u2019s not magic. No crowdfunding platform can make money appear out of nowhere. So, undoubtedly the work involved in engaging potential donors and encouraging them to give is up to you.\u00a0<\/span>\r\n\r\nIf you think you have what it takes, the first step to a successful campaign is understanding the three laws of crowdfunding. In the same ways that the laws of nature govern the natural phenomena of the world, the laws of crowdfunding are the inherent qualities that govern successful crowdfunding campaigns.\u00a0<\/span>\r\n

                            \r\n \t
                          1. The law of INSPIRATION: select a project that inspires your audience.\u00a0<\/b><\/li>\r\n<\/ol>\r\nIn a world in which we\u2019re overwhelmed with information, the way to stand out is through inspiration. While it\u2019s true that some people are more rational and will be swayed by the structure and activities of your project (<\/span>what<\/span><\/i> you aim to do), the majority of people make decisions based on emotions. The way to engage and inspire potential givers, therefore, is to present a compelling reason why the project is so important (<\/span>why<\/span><\/i> it must be done) and to spark positive feelings about what it will feel like to be involved in its success.\u00a0<\/span>\r\n\r\nIn addition, don\u2019t forget that the warm glow of giving can quickly cool off if the giver sees no discernable result. The projects most suited to crowdfunding are those that can be carried out in the short term, ideally 3-6 months after the campaign itself. This way, you can continue to uplift contributors with stories and images of the change they have helped create and they\u2019ll feel inspired to keep on giving.\u00a0<\/span>\r\n
                              \r\n \t
                            1. The law of INTERACTION: people give to people.\u00a0<\/b><\/li>\r\n<\/ol>\r\nWhen asked what the goal of their campaign is, many fundraisers will state that they want people to give money to their organization. They want to pay for an investigation. To purchase a new piece of equipment. Or simply to keep paying the overheads.\u00a0<\/span>\r\n\r\nBut people? They want to give to other people. They don\u2019t want to give <\/span>to<\/span><\/i> an organization, they want to give <\/span>through<\/span><\/i> an organization, right to the people (or sometimes, animals or ecosystems) who need help.<\/span>\r\n\r\nIntegrate this basic principal into your strategy and you\u2019ll find it much easier to communicate with your audience of potential givers in a way that is personal, sincere and meaningful. Instead of copy-pasting long, formal, technical descriptions into your project page or emails, imagine you\u2019re talking face to face. Instead of explaining the organization\u2019s needs, focus squarely on people\u2019s needs: who they are and how their life will change as a result of the project. And most of all, instead of just publishing on social media and messaging apps in broadcast mode, remember that these are places of community. Striking up conversations, asking questions and listening to your community is still the best way to make them feel involved and ready to give.\u00a0<\/span>\r\n
                                \r\n \t
                              1. The law of INTELLIGENT DESIGN: crowdfunding requires a crowd.<\/b><\/li>\r\n<\/ol>\r\nNo matter how important your project, how creative your graphic design or how inspiring the stories you tell, if you don\u2019t have an audience, you won\u2019t reach your crowdfunding goal. Why? Because no one will find out about the opportunity to give.\u00a0\u00a0<\/span>\r\n\r\nCrowdfunding requires a crowd, and to reach one (or grow the one you have) you need to put in place a smart outreach strategy.\u00a0 Here are a few ideas for running an intelligent campaign:<\/span>\r\n
                                  \r\n \t
                                • Define your audience.Talk beforehand about who your crowd is, what characteristics they share and what reasons they have for supporting you. You can\u2019t reach everyone, so don\u2019t try. Focus on your selected target audience and you\u2019ll achieve better results.\u00a0<\/span><\/li>\r\n \t
                                • Update your email list. It\u2019s a simple move, but worthwhile. Tidy up your current lists and encourage colleagues to add new contacts so you get a bigger bang from each email.\u00a0<\/span><\/li>\r\n \t
                                • Encourage \u201cambassadors\u201d to ask their friends, family and colleagues to contribute. Start with staff, Board members, volunteers or loyal donors as they will be most likely to share the projects in their own words with passion and credibility.\u00a0<\/span><\/li>\r\n \t
                                • Create compelling and shareable content throughout the whole campaign, not just at the start. This not only helps the ambassadors fulfil their role, it\u2019s vital to keeping up the momentum and reaching your goal.\u00a0<\/span><\/li>\r\n \t
                                • Consider offline media too. The launch of a new campaign can be newsworthy and attract coverage in radio, television or newspapers if you find the right angle.<\/span><\/li>\r\n<\/ul>\r\nInspiration, Interaction, Intelligent Design. Ignore them at your peril as these powerful concepts are at the heart of every successful crowdfunding campaign. <\/span>","_en_post_name":"the-three-laws-of-crowdfunding","_en_post_excerpt":"In the same ways that the laws of nature govern the natural phenomena of the world, the laws of crowdfunding are the inherent qualities that govern successful crowdfunding campaigns.\u00a0","_en_post_title":"The Three Laws of Crowdfunding","edit_language":"en","_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[5,16],"tags":[],"class_list":["post-511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas","category-organizaciones","tw-meta-no-icon"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/posts\/511"}],"collection":[{"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/comments?post=511"}],"version-history":[{"count":7,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/posts\/511\/revisions"}],"predecessor-version":[{"id":957,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/posts\/511\/revisions\/957"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/media\/713"}],"wp:attachment":[{"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/media?parent=511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/categories?post=511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/tags?post=511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}