{"id":1293,"date":"2023-08-31T11:02:37","date_gmt":"2023-08-31T17:02:37","guid":{"rendered":"https:\/\/learning.hipgive.org\/?p=1293"},"modified":"2023-08-31T11:12:08","modified_gmt":"2023-08-31T17:12:08","slug":"power-up-your-campaign-with-peer-to-peer-giving","status":"publish","type":"post","link":"https:\/\/learning.hipgive.org\/en\/power-up-your-campaign-with-peer-to-peer-giving\/","title":{"rendered":"Power Up Your Campaign with Peer to Peer Giving","raw":"Power Up Your Campaign with Peer to Peer Giving"},"content":{"rendered":"<p style=\"text-align: center;\"><span style=\"font-weight: 400; color: #808080;\">By Anita Gallagher<br \/>\nTraining Lead at HIPGive<\/span><\/p>\n<p style=\"text-align: justify;\">Peer to peer fundraising is a powerful strategy for raising money for your project or cause. Unlike traditional campaigns in which nonprofit staff take on all the roles, in peer to peer fundraising we empower others to fundraise with us. By leveraging the power of networks and the existing trust built into them, peer to peer should definitely be at the top of your list of techniques to try. Here\u2019s what to bear in mind when integrating peer to peer into your next crowdfunding or recurring giving campaign.<\/p>\n<p style=\"text-align: justify;\">In essence, peer to peer giving relies on strategies that are as old as the hills. All great fundraising campaigns spread by word of mouth as enthusiastic supporters invite others to take part. Just think how many times you\u2019ve given money or goods or time to a cause you don\u2019t know much about, simply because a neighbor, family member or friend asked you to.<\/p>\n<p style=\"text-align: justify;\">What has changed, of course, is the ease with which we can interact with friends and followers from all over the world, and the speed and security of giving online, all thanks to the role digital technology plays in our lives. In addition, trust now plays a larger role than ever in fundraising: as society shows rapidly decreasing levels of trust in institutions and official sources of information so, conversely, trust in recommendations shared by peers and \u201cthose close to us\u201d continues to rise<span style=\"font-size: inherit; text-align: inherit;\">.<\/span><sup>1<\/sup><\/p>\n<h3 style=\"text-align: justify;\">Donations \u2026 and much more<\/h3>\n<p style=\"text-align: justify;\">All in all, it\u2019s not surprising that nonprofits and community groups have embraced peer to peer fundraising. And while the end goal remains income generation through increased donations, the benefits don\u2019t end there. Many of the fundraising teams that have used HIPGive\u2019s peer to peer tools report positive outcomes such as:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Growth in positioning and reach.<\/strong> Peer to peer supporters improve your visibility among new groups of people, and whether they give or not, you benefit from improved interest and often, a growth in social media or email audiences.<\/li>\n<li><strong>Increased commitment and loyalty.<\/strong> Whether they\u2019re board members, colleagues, program volunteers or general supporters, peer to peer promoters deepen their understanding of your work and strengthen their bond with the organization.<\/li>\n<li><strong>Capacity building.<\/strong> Trialing new strategies and sharing insights builds your fundraising intelligence and the skills base of your team in both the short and long term.<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\">Getting started with peer to peer<\/h3>\n<p style=\"text-align: justify;\">If you\u2019re ready to integrate peer to peer giving into your next campaign, here\u2019s a few tips for you to try. HIPGive\u2019s peer to peer pages make it easy to work with volunteer \u201cpromoters\u201d in crowdfunding campaigns and all of these techniques can equally be applied to recurring or monthly giving campaigns.<br \/>\n<strong>Firstly, identify your potential promoters.<\/strong> Think about who could fundraise on your behalf. Board members, colleagues, volunteers, committed donors, and university students all make great promoters but it\u2019s important to gauge their interest and understand their motivation before choosing who to work with.<\/p>\n<p style=\"text-align: justify;\"><strong>Before moving ahead, check or adjust your campaign concept so that it resonates with your promoters.<\/strong> For this to work, your fundraisers must be able to get excited about the project itself and the creative communications campaign you\u2019ve built to promote it. A dry, unappealing project will lead to low engagement and disappointing results.<\/p>\n<p style=\"text-align: justify;\"><strong>Next, invite, equip and empower your promoters.<\/strong> As a fundraiser, you know how important the ask is and this is no exception. Offer a personal invitation, explain how their talents will be put to great use, and just how much of a difference their participation will make. It\u2019s also up to you to make it easy and fun for your promoters to connect with potential givers and close out donations, so give them the tools and motivation they need. As well as helping them set up their own personal page (for crowdfunding campaigns), it\u2019s a great idea to share a campaign brief, a script or set of talking points, social media messages ready to be copy\/pasted, and suggested giving amounts.<\/p>\n<p style=\"text-align: justify;\">The key to success, though, is giving each person free reign to work in a way that best suits their personality, skills, and contacts: help them set their own individual goal for motivation, and encourage them to personalize their campaign pages and social media posts.<\/p>\n<p style=\"text-align: justify;\"><strong>Finally, celebrate and motivate your promoters<\/strong>. Peer to peer promoters are volunteering their time, talent and contacts for the greater good, so they deserve special thanks, no matter how large or small their overall contribution. Celebrate their successes and welcome new donors on social media, and don\u2019t forget to organize a really special thank you communications or special event after the campaign is over.<br \/>\nBy involving others to use the power of personal connections and trust in your campaign, you\u2019ll no doubt reach new heights in your fundraising efforts.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">For more information on how to take advantage of HIPGive\u2019s peer to peer features check our guide <a href=\"https:\/\/learning.hipgive.org\/en\/peer-to-peer-guide\/\">here<\/a>.<\/p>\n<hr \/>\n<p style=\"text-align: justify;\"><sup>1<\/sup>For further information, <a href=\"https:\/\/www.edelman.com\/trust\/2023\/trust-barometer\">Edelman\u2019s annual Trust Barometer<\/a> is a great resource. Alternatively, a quick online search with keywords such as trust, social proof and charity is enlightening.<\/p>\n","protected":false,"raw":"<p style=\"text-align: center;\"><span style=\"font-weight: 400; color: #808080;\">By Anita Gallagher\r\nTraining Lead at HIPGive<\/span><\/p>\r\n<p style=\"text-align: justify;\">Peer to peer fundraising is a powerful strategy for raising money for your project or cause. Unlike traditional campaigns in which nonprofit staff take on all the roles, in peer to peer fundraising we empower others to fundraise with us. By leveraging the power of networks and the existing trust built into them, peer to peer should definitely be at the top of your list of techniques to try. Here\u2019s what to bear in mind when integrating peer to peer into your next crowdfunding or recurring giving campaign.<\/p>\r\n<p style=\"text-align: justify;\">In essence, peer to peer giving relies on strategies that are as old as the hills. All great fundraising campaigns spread by word of mouth as enthusiastic supporters invite others to take part. Just think how many times you\u2019ve given money or goods or time to a cause you don\u2019t know much about, simply because a neighbor, family member or friend asked you to.<\/p>\r\n<p style=\"text-align: justify;\">What has changed, of course, is the ease with which we can interact with friends and followers from all over the world, and the speed and security of giving online, all thanks to the role digital technology plays in our lives. In addition, trust now plays a larger role than ever in fundraising: as society shows rapidly decreasing levels of trust in institutions and official sources of information so, conversely, trust in recommendations shared by peers and \u201cthose close to us\u201d continues to rise<span style=\"font-size: inherit; text-align: inherit;\">.<\/span><sup>1<\/sup><\/p>\r\n\r\n<h3 style=\"text-align: justify;\">Donations \u2026 and much more<\/h3>\r\n<p style=\"text-align: justify;\">All in all, it\u2019s not surprising that nonprofits and community groups have embraced peer to peer fundraising. And while the end goal remains income generation through increased donations, the benefits don\u2019t end there. Many of the fundraising teams that have used HIPGive\u2019s peer to peer tools report positive outcomes such as:<\/p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n \t<li><strong>Growth in positioning and reach.<\/strong> Peer to peer supporters improve your visibility among new groups of people, and whether they give or not, you benefit from improved interest and often, a growth in social media or email audiences.<\/li>\r\n \t<li><strong>Increased commitment and loyalty.<\/strong> Whether they\u2019re board members, colleagues, program volunteers or general supporters, peer to peer promoters deepen their understanding of your work and strengthen their bond with the organization.<\/li>\r\n \t<li><strong>Capacity building.<\/strong> Trialing new strategies and sharing insights builds your fundraising intelligence and the skills base of your team in both the short and long term.<\/li>\r\n<\/ul>\r\n<h3 style=\"text-align: justify;\">Getting started with peer to peer<\/h3>\r\n<p style=\"text-align: justify;\">If you\u2019re ready to integrate peer to peer giving into your next campaign, here\u2019s a few tips for you to try. HIPGive\u2019s peer to peer pages make it easy to work with volunteer \u201cpromoters\u201d in crowdfunding campaigns and all of these techniques can equally be applied to recurring or monthly giving campaigns.\r\n<strong>Firstly, identify your potential promoters.<\/strong> Think about who could fundraise on your behalf. Board members, colleagues, volunteers, committed donors, and university students all make great promoters but it\u2019s important to gauge their interest and understand their motivation before choosing who to work with.<\/p>\r\n<p style=\"text-align: justify;\"><strong>Before moving ahead, check or adjust your campaign concept so that it resonates with your promoters.<\/strong> For this to work, your fundraisers must be able to get excited about the project itself and the creative communications campaign you\u2019ve built to promote it. A dry, unappealing project will lead to low engagement and disappointing results.<\/p>\r\n<p style=\"text-align: justify;\"><strong>Next, invite, equip and empower your promoters.<\/strong> As a fundraiser, you know how important the ask is and this is no exception. Offer a personal invitation, explain how their talents will be put to great use, and just how much of a difference their participation will make. It\u2019s also up to you to make it easy and fun for your promoters to connect with potential givers and close out donations, so give them the tools and motivation they need. As well as helping them set up their own personal page (for crowdfunding campaigns), it\u2019s a great idea to share a campaign brief, a script or set of talking points, social media messages ready to be copy\/pasted, and suggested giving amounts.<\/p>\r\n<p style=\"text-align: justify;\">The key to success, though, is giving each person free reign to work in a way that best suits their personality, skills, and contacts: help them set their own individual goal for motivation, and encourage them to personalize their campaign pages and social media posts.<\/p>\r\n<p style=\"text-align: justify;\"><strong>Finally, celebrate and motivate your promoters<\/strong>. Peer to peer promoters are volunteering their time, talent and contacts for the greater good, so they deserve special thanks, no matter how large or small their overall contribution. Celebrate their successes and welcome new donors on social media, and don\u2019t forget to organize a really special thank you communications or special event after the campaign is over.\r\nBy involving others to use the power of personal connections and trust in your campaign, you\u2019ll no doubt reach new heights in your fundraising efforts.<\/p>\r\n&nbsp;\r\n<p style=\"text-align: justify;\">For more information on how to take advantage of HIPGive\u2019s peer to peer features check our guide <a href=\"https:\/\/learning.hipgive.org\/en\/peer-to-peer-guide\/\">here<\/a>.<\/p>\r\n\r\n\r\n<hr \/>\r\n<p style=\"text-align: justify;\"><sup>1<\/sup>For further information, <a href=\"https:\/\/www.edelman.com\/trust\/2023\/trust-barometer\">Edelman\u2019s annual Trust Barometer<\/a> is a great resource. Alternatively, a quick online search with keywords such as trust, social proof and charity is enlightening.<\/p>"},"excerpt":{"rendered":"<p>Peer to peer fundraising is a powerful strategy for raising money for your project or cause.<\/p>\n","protected":false,"raw":"Peer to peer fundraising is a powerful strategy for raising money for your project or cause."},"author":1,"featured_media":1295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_es_post_content":"<p style=\"text-align: center;\"><span style=\"color: #808080;\">Por: Anita Gallagher<\/span>\r\n<span style=\"color: #808080;\">L\u00edder de capacitaci\u00f3n HIPGive<\/span><\/p>\r\n<p style=\"text-align: justify;\">La recaudaci\u00f3n de fondos de persona a persona es una estrategia poderosa para obtener dinero para tu proyecto o causa. A diferencia de las campa\u00f1as tradicionales en las que el personal de una organizaci\u00f3n asume todos los roles, en la recaudaci\u00f3n de fondos entre pares empoderamos a otras personas para que recauden fondos con nosotros. Al aprovechar el poder de las redes y la confianza en ellas, las campa\u00f1as de persona a persona definitivamente deber\u00edan estar en el primer puesto de tu lista de estrategias a probar. Aqu\u00ed tienes lo que debes tener en cuenta al integrar las campa\u00f1as entre pares en tu pr\u00f3xima campa\u00f1a de fondeo colectivo o aportaciones recurrentes.<\/p>\r\n<p style=\"text-align: justify;\">En esencia, las campa\u00f1as entre pares se basan en estrategias tan viejas como los cerros. Todas las campa\u00f1as de recaudaci\u00f3n de fondos se difunden de boca en boca, es com\u00fan que personas entusiasmadas y comprometidas con tu causa inviten a otras a participar. S\u00f3lo piensa cu\u00e1ntas veces has donado dinero, bienes o tiempo a una causa de la que no sabes mucho, simplemente porque una persona que es vecina, miembro de tu familia o amigo\/a te lo pidi\u00f3.<\/p>\r\n<p style=\"text-align: justify;\">Lo que ha cambiado, por supuesto, es la facilidad con la que podemos interactuar con amigos y seguidores de todo el mundo, y la rapidez y seguridad de aportar en l\u00ednea, todo gracias al papel que juega la tecnolog\u00eda digital en nuestras vidas. Adem\u00e1s, la confianza ahora juega un papel m\u00e1s importante que nunca en la recaudaci\u00f3n de fondos: a medida que la sociedad muestra niveles cada vez m\u00e1s bajos de confianza en las instituciones y las fuentes oficiales de informaci\u00f3n, la confianza en las recomendaciones compartidas entre personas y \"las personas cercanas\" contin\u00faa aumentando.<sup>1<\/sup><\/p>\r\n\r\n<h3 style=\"text-align: justify;\">Aportaciones... y mucho m\u00e1s<\/h3>\r\n<p style=\"text-align: justify;\">En definitiva, no sorprende que las organizaciones sin fines de lucro y los grupos comunitarios hayan adoptado la recaudaci\u00f3n de fondos entre pares. Y si bien, el objetivo final sigue siendo la generaci\u00f3n de ingresos a trav\u00e9s de m\u00e1s aportaciones, los beneficios no terminan ah\u00ed. Muchos de los equipos de recaudaci\u00f3n de fondos que han utilizado la herramienta de campa\u00f1as entre pares de HIPGive reportan resultados positivos como:<\/p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n \t<li><strong>Mejor posicionamiento y m\u00e1s alcance.<\/strong> Las personas que promueven tu campa\u00f1a ayudan a mejorar tu visibilidad entre nuevos grupos de personas, y ya sea que den o no, te beneficias de un mayor inter\u00e9s y muchas veces, de un crecimiento en seguidores de redes sociales o tu lista de correos electr\u00f3nicos.<\/li>\r\n \t<li><strong>Mayor compromiso y lealtad.<\/strong> Ya sean miembros de la junta directiva, colegas, personas voluntarias del programa o personas en general, los promotores entre pares profundizan la comprensi\u00f3n de tu trabajo y fortalecen su v\u00ednculo con la organizaci\u00f3n.<\/li>\r\n \t<li><strong>Desarrollo de capacidades.<\/strong> Experimentar nuevas estrategias y compartir ideas fortalece tus conocimientos sobre recaudaci\u00f3n de fondos as\u00ed como las habilidades de tu equipo a corto y largo plazo.<\/li>\r\n<\/ul>\r\n<h3 style=\"text-align: justify;\">Comenzando con las campa\u00f1as persona a persona<\/h3>\r\n<p style=\"text-align: justify;\">Si est\u00e1s lista\/o para integrar las campa\u00f1as entre pares en tu pr\u00f3xima campa\u00f1a de crowdfunding, aqu\u00ed tienes algunos consejos para probar. Las p\u00e1ginas de subcampa\u00f1as individuales de HIPGive facilitan trabajar con \"promotores\" voluntarios en campa\u00f1as de fondeo colectivo, y todas estas t\u00e9cnicas se pueden aplicar igualmente a campa\u00f1as de aportaciones recurrentes.<\/p>\r\n<p style=\"text-align: justify;\"><strong>En primer lugar, identifica a tus posibles promotores.<\/strong> Piensa en qui\u00e9nes podr\u00edan recaudar fondos en tu nombre. Los miembros de la junta directiva, colegas, personas voluntarias, donantes comprometidos y estudiantes universitarios son excelentes promotores, pero es importante evaluar su inter\u00e9s y comprender su motivaci\u00f3n antes de decidir con qui\u00e9n trabajar.<\/p>\r\n<p style=\"text-align: justify;\"><strong>Antes de seguir, verifica o ajusta el concepto de tu campa\u00f1a para que resuene con tus promotores.<\/strong> Para que esto funcione, los promotores deben entusiasmarse con el proyecto en s\u00ed y con la campa\u00f1a de comunicaci\u00f3n que has construido para promocionarlo. Un proyecto aburrido y poco atractivo llevar\u00e1 a una baja participaci\u00f3n y resultados decepcionantes.<\/p>\r\n<p style=\"text-align: justify;\"><strong>Luego, invita, dales las herramientas y empodera a tus promotores.<\/strong> Como procurador de fondos, sabes lo importante que es hacer la solicitud, y esto no es una excepci\u00f3n. Ofrece una invitaci\u00f3n personal a los promotores, explica c\u00f3mo se utilizar\u00e1n sus talentos, y cu\u00e1nta diferencia har\u00e1 su participaci\u00f3n. Tambi\u00e9n depende de ti facilitar y hacer divertido que tus promotores se conecten con posibles donantes y cierren donaciones, as\u00ed que br\u00edndales las herramientas y la motivaci\u00f3n que necesitan. Adem\u00e1s de ayudarles a configurar su propia subcampa\u00f1a individual (para campa\u00f1as de crowdfunding), es una gran idea compartir un resumen de la campa\u00f1a, un gui\u00f3n o lista de puntos de conversaci\u00f3n, mensajes en redes sociales listos para copiar y pegar y montos de donaci\u00f3n sugeridos.\r\nSin embargo, la clave del \u00e9xito es dar a cada persona libertad para trabajar de la manera que mejor se adapte a su personalidad, habilidades y contactos: ay\u00fadales a establecer su propio objetivo individual para motivaci\u00f3n y an\u00edmales a personalizar sus p\u00e1ginas y publicaciones en redes sociales.<\/p>\r\n<p style=\"text-align: justify;\"><strong>Finalmente, celebra y motiva a tus promotores.<\/strong> Los promotores est\u00e1n donando su tiempo, talento y contactos para el bien com\u00fan, por lo que merecen un agradecimiento especial, sin importar cu\u00e1n grande o peque\u00f1a sea su contribuci\u00f3n general. Celebra sus \u00e9xitos y da la bienvenida a nuevos donantes en redes sociales. No olvides organizar un material de agradecimiento realmente especial o un evento despu\u00e9s de que termine la campa\u00f1a.\r\nAl involucrar a otras personas para aprovechar el poder de las conexiones personales y la confianza en tu campa\u00f1a, sin duda alcanzar\u00e1s nuevas alturas en tus esfuerzos de recaudaci\u00f3n de fondos.<\/p>\r\n&nbsp;\r\n<p style=\"text-align: justify;\">Si quieres saber m\u00e1s sobre c\u00f3mo aprovechar la funcionalidad de subcampa\u00f1as individuales en HIPGive, consulta nuestra gu\u00eda <a href=\"https:\/\/learning.hipgive.org\/guia-peer-to-peer\/\">aqu\u00ed.<\/a><\/p>\r\n\r\n\r\n<hr \/>\r\n<p style=\"text-align: justify;\"><sup>1<\/sup>Para obtener m\u00e1s informaci\u00f3n, el <a href=\"https:\/\/www.edelman.lat\/estudios\/edelman-trust-barometer-2023-america-latina\">Trust Barometer anual de Edelman<\/a> es un excelente recurso. Alternativamente, una b\u00fasqueda r\u00e1pida con palabras clave como confianza, prueba social y beneficencia es esclarecedora.<\/p>","_es_post_name":"impulsa-recaudacion-con-campanas-de-persona-a-persona","_es_post_excerpt":"La recaudaci\u00f3n de fondos de persona a persona es una estrategia poderosa para obtener dinero para tu proyecto o causa.","_es_post_title":"Impulsa tu recaudaci\u00f3n con campa\u00f1as de persona a persona","_en_post_content":"<p style=\"text-align: center;\"><span style=\"font-weight: 400; color: #808080;\">By Anita Gallagher\r\nTraining Lead at HIPGive<\/span><\/p>\r\n<p style=\"text-align: justify;\">Peer to peer fundraising is a powerful strategy for raising money for your project or cause. Unlike traditional campaigns in which nonprofit staff take on all the roles, in peer to peer fundraising we empower others to fundraise with us. By leveraging the power of networks and the existing trust built into them, peer to peer should definitely be at the top of your list of techniques to try. Here\u2019s what to bear in mind when integrating peer to peer into your next crowdfunding or recurring giving campaign.<\/p>\r\n<p style=\"text-align: justify;\">In essence, peer to peer giving relies on strategies that are as old as the hills. All great fundraising campaigns spread by word of mouth as enthusiastic supporters invite others to take part. Just think how many times you\u2019ve given money or goods or time to a cause you don\u2019t know much about, simply because a neighbor, family member or friend asked you to.<\/p>\r\n<p style=\"text-align: justify;\">What has changed, of course, is the ease with which we can interact with friends and followers from all over the world, and the speed and security of giving online, all thanks to the role digital technology plays in our lives. In addition, trust now plays a larger role than ever in fundraising: as society shows rapidly decreasing levels of trust in institutions and official sources of information so, conversely, trust in recommendations shared by peers and \u201cthose close to us\u201d continues to rise<span style=\"font-size: inherit; text-align: inherit;\">.<\/span><sup>1<\/sup><\/p>\r\n\r\n<h3 style=\"text-align: justify;\">Donations \u2026 and much more<\/h3>\r\n<p style=\"text-align: justify;\">All in all, it\u2019s not surprising that nonprofits and community groups have embraced peer to peer fundraising. And while the end goal remains income generation through increased donations, the benefits don\u2019t end there. Many of the fundraising teams that have used HIPGive\u2019s peer to peer tools report positive outcomes such as:<\/p>\r\n\r\n<ul style=\"text-align: justify;\">\r\n \t<li><strong>Growth in positioning and reach.<\/strong> Peer to peer supporters improve your visibility among new groups of people, and whether they give or not, you benefit from improved interest and often, a growth in social media or email audiences.<\/li>\r\n \t<li><strong>Increased commitment and loyalty.<\/strong> Whether they\u2019re board members, colleagues, program volunteers or general supporters, peer to peer promoters deepen their understanding of your work and strengthen their bond with the organization.<\/li>\r\n \t<li><strong>Capacity building.<\/strong> Trialing new strategies and sharing insights builds your fundraising intelligence and the skills base of your team in both the short and long term.<\/li>\r\n<\/ul>\r\n<h3 style=\"text-align: justify;\">Getting started with peer to peer<\/h3>\r\n<p style=\"text-align: justify;\">If you\u2019re ready to integrate peer to peer giving into your next campaign, here\u2019s a few tips for you to try. HIPGive\u2019s peer to peer pages make it easy to work with volunteer \u201cpromoters\u201d in crowdfunding campaigns and all of these techniques can equally be applied to recurring or monthly giving campaigns.\r\n<strong>Firstly, identify your potential promoters.<\/strong> Think about who could fundraise on your behalf. Board members, colleagues, volunteers, committed donors, and university students all make great promoters but it\u2019s important to gauge their interest and understand their motivation before choosing who to work with.<\/p>\r\n<p style=\"text-align: justify;\"><strong>Before moving ahead, check or adjust your campaign concept so that it resonates with your promoters.<\/strong> For this to work, your fundraisers must be able to get excited about the project itself and the creative communications campaign you\u2019ve built to promote it. A dry, unappealing project will lead to low engagement and disappointing results.<\/p>\r\n<p style=\"text-align: justify;\"><strong>Next, invite, equip and empower your promoters.<\/strong> As a fundraiser, you know how important the ask is and this is no exception. Offer a personal invitation, explain how their talents will be put to great use, and just how much of a difference their participation will make. It\u2019s also up to you to make it easy and fun for your promoters to connect with potential givers and close out donations, so give them the tools and motivation they need. As well as helping them set up their own personal page (for crowdfunding campaigns), it\u2019s a great idea to share a campaign brief, a script or set of talking points, social media messages ready to be copy\/pasted, and suggested giving amounts.<\/p>\r\n<p style=\"text-align: justify;\">The key to success, though, is giving each person free reign to work in a way that best suits their personality, skills, and contacts: help them set their own individual goal for motivation, and encourage them to personalize their campaign pages and social media posts.<\/p>\r\n<p style=\"text-align: justify;\"><strong>Finally, celebrate and motivate your promoters<\/strong>. Peer to peer promoters are volunteering their time, talent and contacts for the greater good, so they deserve special thanks, no matter how large or small their overall contribution. Celebrate their successes and welcome new donors on social media, and don\u2019t forget to organize a really special thank you communications or special event after the campaign is over.\r\nBy involving others to use the power of personal connections and trust in your campaign, you\u2019ll no doubt reach new heights in your fundraising efforts.<\/p>\r\n&nbsp;\r\n<p style=\"text-align: justify;\">For more information on how to take advantage of HIPGive\u2019s peer to peer features check our guide <a href=\"https:\/\/learning.hipgive.org\/en\/peer-to-peer-guide\/\">here<\/a>.<\/p>\r\n\r\n\r\n<hr \/>\r\n<p style=\"text-align: justify;\"><sup>1<\/sup>For further information, <a href=\"https:\/\/www.edelman.com\/trust\/2023\/trust-barometer\">Edelman\u2019s annual Trust Barometer<\/a> is a great resource. Alternatively, a quick online search with keywords such as trust, social proof and charity is enlightening.<\/p>","_en_post_name":"power-up-your-campaign-with-peer-to-peer-giving","_en_post_excerpt":"Peer to peer fundraising is a powerful strategy for raising money for your project or cause.","_en_post_title":"Power Up Your Campaign with Peer to Peer Giving","edit_language":"en","_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[5,16],"tags":[],"class_list":["post-1293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas","category-organizaciones","tw-meta-no-icon"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/posts\/1293"}],"collection":[{"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/comments?post=1293"}],"version-history":[{"count":6,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/posts\/1293\/revisions"}],"predecessor-version":[{"id":1300,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/posts\/1293\/revisions\/1300"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/media\/1295"}],"wp:attachment":[{"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/media?parent=1293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/categories?post=1293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/tags?post=1293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}