{"id":1193,"date":"2023-05-30T19:33:18","date_gmt":"2023-05-31T01:33:18","guid":{"rendered":"https:\/\/learning.hipgive.org\/?p=1193"},"modified":"2023-09-05T16:33:21","modified_gmt":"2023-09-05T22:33:21","slug":"5-reasons-why-your-recurring-giving-campaign-isnt-working","status":"publish","type":"post","link":"https:\/\/learning.hipgive.org\/en\/5-reasons-why-your-recurring-giving-campaign-isnt-working\/","title":{"rendered":"5 reasons why your recurring giving campaign isn't working","raw":"5 reasons why your recurring giving campaign isn't working"},"content":{"rendered":"

By Anita Gallagher
\nTraining Lead at HIPGive<\/span><\/p>\n

Board members that are great at public relations, project staff who send in stories from the field, short and uncomplicated grant forms\u2026 these are the things that fundraisers dreams are made of! However, if I were to ask what\u2019s on the top of the fundraisers\u2019 wish list, I\u2019d wager that one answer would come out head and shoulders above the others: a strong and growing group of monthly givers.\u00a0<\/span><\/p>\n

Recurring giving campaigns are vital to the health and vibrancy of nonprofits of all shapes and sizes. Having a community of happy and engaged donors not only helps financially with a steady income of unrestricted funds, it also means you have a group of people likely to help out with advocacy, volunteering and peer-to-peer fundraising.\u00a0<\/span><\/p>\n

But you probably knew that already, right? So if we know that recurring giving campaigns are so valuable, the question is why aren\u2019t we better at building them? Why is there such a big gap between our hopes and our reality, the \u201cdicho\u201d and the \u201checho\u201d?\u00a0<\/span><\/p>\n

It comes down to this: while the decision to give to a good cause may look simple on the surface, in reality it\u2019s driven by a very complex set of emotions and decisions. From your branding and key messages, to who you ask, how you ask, when you ask, the bad news is that there\u2019s lots of room for error. There\u2019s good news too: if you can identify where you\u2019re going wrong, it\u2019s much easier to get things back on track.\u00a0\u00a0<\/span><\/p>\n

Here\u2019s five common reasons why recurring giving campaigns don\u2019t live up to expectations, and some suggestions on how to overcome them. <\/span><\/p>\n

1. You\u2019re not asking the right people. <\/b><\/span><\/p>\n

Finding people who are willing to give money every month is about finding people who are ready to make a commitment. It\u2019s like dating: some people will be fun for a few dates, but if you want a long term relationship, you need to get to know each other first and have lots of shared interests. Don\u2019t waste your time and effort inviting people who barely know you, or who\u2019ve just started to follow you on social media, to give. Focus on the people who\u2019ve already shown their interest in tangible ways: volunteers and people who\u2019ve already given in-kind or on a one-off donation. They\u2019re much further along the path to commitment and your chances of success will be greater.<\/i><\/span><\/p>\n

 <\/p>\n

2. The wrong person is making the ask. <\/b><\/span><\/strong><\/p>\n

You know the saying, \u201cpeople give to people\u201d? It\u2019s true, but there\u2019s more: people give more to people they know and to people they respect.\u00a0 Instead of hoping that a few well crafted but impersonal emails and social media posts will do the trick, start inviting people to give in one-on-one conversations over a coffee, on the phone and on WhatsApp.\u00a0 And don\u2019t forget to ask the Board members, Director and other colleagues to get involved: whoever the potential donor is likely to respect most, is the right person to make the ask.<\/i><\/span><\/p>\n

 <\/p>\n

3. Your materials are informing, not inspiring.
\n<\/b><\/span><\/p>\n

When we analyze what fundraisers believe is persuasive copy, we often find they\u2019re actually just explaining what the organization does, without any mention of why it\u2019s important or what change it brings. The result is that people <\/span>know<\/span><\/span> more, but they don\u2019t <\/span>feel<\/span><\/span> anything.\u00a0 <\/span>If you want people to give, you have to give them a \u201cwhy\u201d. Why it matters. Why it works. Why their contribution makes a difference. Try it! Start your next message with the sentence, \u201cAt (your organization)\u201d, we believe that \u2026\u2026.\u201d and give people a reason to feel inspired.<\/span><\/i><\/p>\n

 <\/p>\n

4. There\u2019s no clear reason to give monthly.
\n<\/b><\/span><\/p>\n

In case you haven\u2019t noticed, most of us are really good at finding \u201cpretextos\u201d for not giving.\u00a0 We say we\u2019ll do it later, we remind ourselves that we\u2019ve already given, we think it\u2019s someone else\u2019s turn. Your potential donors are no different. That\u2019s why it\u2019s up to you to be persuasive. Make sure you spell it out: committed individual givers are just as important as major donors that come and go. Individual givers trust us to spend the money where it\u2019s most needed. You should also present the benefits to them: the ease of giving, the enormous satisfaction they\u2019ll feel, and the fun of being part of a unique community of people who share their values. <\/i><\/span><\/p>\n

 <\/p>\n

5. You\u2019re not spending enough time on it.
\n<\/b><\/span><\/p>\n

Rome wasn\u2019t built in a day, and you\u2019re not going to build a community of givers overnight. It takes time to align your communication messages, administrate the leads, update the CRM, coordinate the team effort on the individual follow up, and keep in touch with all of those people who already give so that they want to stick around. Don\u2019t fall into the trap of underestimating the time it takes to build a new recurring giving campaign. Set aside the time in your week and make sure your colleagues see the adjustments you\u2019re making so that monthly giving works as a strategic element in the fundraising plan. It can be exhausting but it\u2019s worth it, because once it works for 30 people, you can scale it up and achieve more with only marginally more time spent. <\/i><\/span><\/p>\n

 <\/p>\n

Are you ready to take your recurring giving to the next level? This year HIPGive is working with 10 nonprofits in Mexico to pilot a new edition of <\/span>#MxDona<\/span><\/a>. We\u2019ll post results later on in the year, but in the meantime\u00a0 you can set up your organization’s page on HIPGive at any time.<\/span><\/p>\n

For more info about recurring giving campaigns on HIPGive check out the <\/span>Recurring Giving Campaigns guide.<\/span><\/a><\/p>\n","protected":false,"raw":"

By Anita Gallagher\r\nTraining Lead at HIPGive<\/span><\/p>\r\nBoard members that are great at public relations, project staff who send in stories from the field, short and uncomplicated grant forms\u2026 these are the things that fundraisers dreams are made of! However, if I were to ask what\u2019s on the top of the fundraisers\u2019 wish list, I\u2019d wager that one answer would come out head and shoulders above the others: a strong and growing group of monthly givers.\u00a0<\/span>\r\n\r\nRecurring giving campaigns are vital to the health and vibrancy of nonprofits of all shapes and sizes. Having a community of happy and engaged donors not only helps financially with a steady income of unrestricted funds, it also means you have a group of people likely to help out with advocacy, volunteering and peer-to-peer fundraising.\u00a0<\/span>\r\n\r\nBut you probably knew that already, right? So if we know that recurring giving campaigns are so valuable, the question is why aren\u2019t we better at building them? Why is there such a big gap between our hopes and our reality, the \u201cdicho\u201d and the \u201checho\u201d?\u00a0<\/span>\r\n\r\nIt comes down to this: while the decision to give to a good cause may look simple on the surface, in reality it\u2019s driven by a very complex set of emotions and decisions. From your branding and key messages, to who you ask, how you ask, when you ask, the bad news is that there\u2019s lots of room for error. There\u2019s good news too: if you can identify where you\u2019re going wrong, it\u2019s much easier to get things back on track.\u00a0\u00a0<\/span>\r\n\r\nHere\u2019s five common reasons why recurring giving campaigns don\u2019t live up to expectations, and some suggestions on how to overcome them. <\/span>\r\n

1. You\u2019re not asking the right people. <\/b><\/span><\/p>\r\nFinding people who are willing to give money every month is about finding people who are ready to make a commitment. It\u2019s like dating: some people will be fun for a few dates, but if you want a long term relationship, you need to get to know each other first and have lots of shared interests. Don\u2019t waste your time and effort inviting people who barely know you, or who\u2019ve just started to follow you on social media, to give. Focus on the people who\u2019ve already shown their interest in tangible ways: volunteers and people who\u2019ve already given in-kind or on a one-off donation. They\u2019re much further along the path to commitment and your chances of success will be greater.<\/i><\/span>\r\n\r\n \r\n

2. The wrong person is making the ask. <\/b><\/span><\/strong><\/p>\r\nYou know the saying, \u201cpeople give to people\u201d? It\u2019s true, but there\u2019s more: people give more to people they know and to people they respect.\u00a0 Instead of hoping that a few well crafted but impersonal emails and social media posts will do the trick, start inviting people to give in one-on-one conversations over a coffee, on the phone and on WhatsApp.\u00a0 And don\u2019t forget to ask the Board members, Director and other colleagues to get involved: whoever the potential donor is likely to respect most, is the right person to make the ask.<\/i><\/span>\r\n\r\n \r\n

3. Your materials are informing, not inspiring.\r\n<\/b><\/span><\/p>\r\nWhen we analyze what fundraisers believe is persuasive copy, we often find they\u2019re actually just explaining what the organization does, without any mention of why it\u2019s important or what change it brings. The result is that people <\/span>know<\/span><\/span> more, but they don\u2019t <\/span>feel<\/span><\/span> anything.\u00a0 <\/span>If you want people to give, you have to give them a \u201cwhy\u201d. Why it matters. Why it works. Why their contribution makes a difference. Try it! Start your next message with the sentence, \u201cAt (your organization)\u201d, we believe that \u2026\u2026.\u201d and give people a reason to feel inspired.<\/span><\/i>\r\n\r\n \r\n

4. There\u2019s no clear reason to give monthly.\r\n<\/b><\/span><\/p>\r\nIn case you haven\u2019t noticed, most of us are really good at finding \u201cpretextos\u201d for not giving.\u00a0 We say we\u2019ll do it later, we remind ourselves that we\u2019ve already given, we think it\u2019s someone else\u2019s turn. Your potential donors are no different. That\u2019s why it\u2019s up to you to be persuasive. Make sure you spell it out: committed individual givers are just as important as major donors that come and go. Individual givers trust us to spend the money where it\u2019s most needed. You should also present the benefits to them: the ease of giving, the enormous satisfaction they\u2019ll feel, and the fun of being part of a unique community of people who share their values. <\/i><\/span>\r\n\r\n \r\n

5. You\u2019re not spending enough time on it.\r\n<\/b><\/span><\/p>\r\nRome wasn\u2019t built in a day, and you\u2019re not going to build a community of givers overnight. It takes time to align your communication messages, administrate the leads, update the CRM, coordinate the team effort on the individual follow up, and keep in touch with all of those people who already give so that they want to stick around. Don\u2019t fall into the trap of underestimating the time it takes to build a new recurring giving campaign. Set aside the time in your week and make sure your colleagues see the adjustments you\u2019re making so that monthly giving works as a strategic element in the fundraising plan. It can be exhausting but it\u2019s worth it, because once it works for 30 people, you can scale it up and achieve more with only marginally more time spent. <\/i><\/span>\r\n\r\n \r\n\r\nAre you ready to take your recurring giving to the next level? This year HIPGive is working with 10 nonprofits in Mexico to pilot a new edition of <\/span>#MxDona<\/span><\/a>. We\u2019ll post results later on in the year, but in the meantime\u00a0 you can set up your organization's page on HIPGive at any time.<\/span>\r\n\r\nFor more info about recurring giving campaigns on HIPGive check out the <\/span>Recurring Giving Campaigns guide.<\/span><\/a>"},"excerpt":{"rendered":"

The decision to give to a good cause may look simple on the surface, in reality it\u2019s driven by a very complex set of emotions and decisions.<\/p>\n","protected":false,"raw":"The decision to give to a good cause may look simple on the surface, in reality it\u2019s driven by a very complex set of emotions and decisions."},"author":1,"featured_media":1196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_es_post_content":"

Por: Anita Gallagher<\/span>\r\nL\u00edder de capacitaci\u00f3n HIPGive<\/span><\/p>\r\nMiembros del Consejo Directivo que hacen una gran labor de relaciones p\u00fablicas, colegas de programas que env\u00edan historias desde campo, formularios de convocatorias que son breves y sencillos... \u00a1de estas cosas est\u00e1n hechos los sue\u00f1os de quienes procuramos fondos! Sin embargo, si preguntara qu\u00e9 se posiciona en el primer lugar de la lista de deseos, apostar\u00eda a que una respuesta estar\u00eda muy por encima de las dem\u00e1s: un grupo fuerte y en constante crecimiento de donantes, o HIPGivers, mensuales.\r\n\r\nLas campa\u00f1as de aportaciones recurrentes son esenciales para la salud y la vitalidad de las organizaciones de todas formas y tama\u00f1os. Tener una comunidad de personas donantes comprometidas y felices no solo ayuda financieramente con un ingreso constante de fondos sin restricciones, sino que tambi\u00e9n conlleva a contar con un grupo de personas dispuestas a ayudar con la promoci\u00f3n, el trabajo voluntario y la recaudaci\u00f3n de fondos \u201cpeer to peer\u201d o persona a persona.\r\n\r\nPero eso ya lo sab\u00edas, \u00bfverdad? Entonces, si sabemos que las campa\u00f1as de aportaciones recurrentes son tan valiosas, la pregunta es \u00bfpor qu\u00e9 no somos tan buenos para desarrollarlas? \u00bfPor qu\u00e9 existe una brecha tan grande entre la expectativa y la realidad, entre el dicho y el hecho?\r\n\r\nTodo se reduce a esto: si bien la decisi\u00f3n de dar a una buena causa puede parecer sencilla en la superficie, en realidad proviene de un conjunto muy complejo de emociones y decisiones. Desde la imagen y los mensajes clave de la organizaci\u00f3n, hasta a qui\u00e9n pedir una aportaci\u00f3n, c\u00f3mo preguntar, y cu\u00e1ndo preguntar, la mala noticia es que hay mucho margen de error. Tambi\u00e9n hay buenas noticias: si podemos identificar d\u00f3nde nos estamos equivocando, ser\u00e1 mucho m\u00e1s f\u00e1cil encontrar el camino correcto.\r\n\r\nAqu\u00ed hay cinco razones comunes por las que las campa\u00f1as de aportaciones recurrentes no cumplen con las expectativas y algunas sugerencias sobre c\u00f3mo superarlas.\r\n

1. No est\u00e1s preguntando a las personas adecuadas.<\/b><\/span><\/p>\r\nEncontrar personas que est\u00e9n dispuestas a dar dinero todos los meses equivale encontrar personas que est\u00e9n listas para comprometerse. Es como salir en una cita: algunas personas ser\u00e1n divertidas para pasar un rato, pero si quieres una relaci\u00f3n duradera, es importante conocerse a fondo y tener muchos intereses en com\u00fan. <\/span>No pierdas tu tiempo pidiendo donaciones recurrentes a personas que apenas te conocen o que acaban de seguirte en las redes sociales. Conc\u00e9ntrate en las personas que ya mostraron su inter\u00e9s de manera tangible: personas voluntarias o personas que ya aportaron en especie o en una campa\u00f1a de crowdfunding. Estas personas han avanzado en el \u201ccamino hacia el compromiso\u201d y con ellas, tus posibilidades de \u00e9xito ser\u00e1n mayores.<\/span><\/i>\r\n\r\n \r\n

2. La solicitud de donaci\u00f3n la realiza la persona equivocada.<\/span><\/strong><\/p>\r\n\u00bfConoces el dicho, \u201clas personas donan a las personas\u201d? Es cierto, pero hay m\u00e1s: las personas dan m\u00e1s a las personas que conocen y a las personas que respetan. <\/span>En lugar de esperar que funcionen algunos correos electr\u00f3nicos -bien elaborados pero impersonales- y publicaciones en las redes sociales, comienza a invitar a las personas a donar mediante conversaciones cara-a-cara, por tel\u00e9fono y en WhatsApp. Y no olvides pedir a los miembros del Consejo, a la Direcci\u00f3n General y a otros colegas que se involucren tambi\u00e9n: quienquiera que tu donante potencial respete m\u00e1s, es la persona adecuada para hacer la solicitud.<\/span><\/i>\r\n\r\n \r\n

3. Tus materiales son s\u00f3lo informativos, no inspiran.\r\n<\/b><\/span><\/p>\r\nCuando analizamos los textos preparados por procuradores de fondos, a menudo encontramos que no son tan persuasivos como pensaban. El texto suele explicar lo que hace la organizaci\u00f3n, sin mencionar por qu\u00e9 es importante o qu\u00e9 impacto positivo genera. \u00bfEl resultado? Las personas saben m\u00e1s<\/span>, pero no sienten nada<\/span>. <\/span>Si quieres que las personas te den, tienes que darles un \u201cporqu\u00e9\u201d. Por qu\u00e9 importa. Por qu\u00e9 funciona. Por qu\u00e9 su contribuci\u00f3n marca la diferencia. \u00a1Int\u00e9ntalo! Comienza tu pr\u00f3ximo mensaje con la oraci\u00f3n, \u201cEn (tu organizaci\u00f3n)\u201d, creemos que \u2026.\u201d y as\u00ed dar\u00e1s a las personas una raz\u00f3n para sentirse inspiradas.<\/span><\/i>\r\n\r\n \r\n

4. No hay un motivo claro para contribuir mensualmente.\r\n<\/b><\/span><\/p>\r\nEn caso de que no lo hayas notado, la mayor\u00eda de las personas somos muy buenas para encontrar \"pretextos\" para no dar. Decimos que lo haremos m\u00e1s tarde, recordamos que ya hemos dado, pensamos que le toca a alguien m\u00e1s. Tus posibles HIPGivers no son diferentes. <\/span>Por eso depende de ti convencerles. Aseg\u00farate de comunicarlo claramente: \u201clas personas que nos aportan mes con mes son igual de importantes que cualquier donante mayor que va y viene.\u201d \u201cLos donantes individuales conf\u00edan en nosotros para ocupar el dinero donde m\u00e1s se necesita.\u201d Tambi\u00e9n debes presentar los beneficios: la facilidad para dar, la enorme satisfacci\u00f3n que sentir\u00e1n y la diversi\u00f3n de ser parte de una comunidad \u00fanica de personas que comparten sus valores.<\/span><\/i>\r\n\r\n \r\n

5. No le est\u00e1s dedicando suficiente tiempo.\r\n<\/b><\/span><\/p>\r\nRoma no se construy\u00f3 en un d\u00eda, y no vas a construir una comunidad de HIPGivers de la noche a la ma\u00f1ana. Se necesita tiempo para alinear tus mensajes de comunicaci\u00f3n, administrar los donantes potenciales, actualizar el CRM, coordinar el esfuerzo del equipo en el seguimiento individual y mantenerse en contacto con todas aquellas personas que ya dan para que quieran quedarse. <\/span>No caigas en la trampa de subestimar el tiempo que lleva crear una campa\u00f1a de aportaciones recurrentes. Aparta tiempo en tu semana y aseg\u00farate de que tus colegas vean los ajustes que est\u00e1s haciendo para que las aportaciones mensuales funcionen como un elemento estrat\u00e9gico en el plan de recaudaci\u00f3n de fondos. Puede ser agotador, pero vale la pena, porque una vez que tu campa\u00f1a funciona para 30 personas, puede escalar sin aumentar mucho el tiempo invertido.<\/span><\/i>\r\n\r\n \r\n\r\n\u00bfEst\u00e1s listo para llevar tus aportaciones recurrentes al siguiente nivel? Este a\u00f1o, HIPGive est\u00e1 trabajando con 10 organizaciones sin fines de lucro en M\u00e9xico para poner a prueba una nueva edici\u00f3n de <\/span>#MxDona<\/span><\/a>. Publicaremos los resultados m\u00e1s adelante en el a\u00f1o, pero mientras tanto puedes configurar la p\u00e1gina de tu organizaci\u00f3n en HIPGive en cualquier momento.\u00a0<\/span>\r\n\r\nPara m\u00e1s informaci\u00f3n sobre campa\u00f1as de aportaciones recurrentes en HIPGive revisa la <\/span>Gu\u00eda de aportaciones recurrentes.<\/span><\/a>","_es_post_name":"5-razones-tu-campana-de-aportaciones-recurrentes-no-funciona","_es_post_excerpt":"La decisi\u00f3n de dar aportaciones recurrentes a una causa puede parecer sencilla en la superficie, en realidad proviene de un conjunto muy complejo de emociones y decisiones.","_es_post_title":"5 razones por las que tu campa\u00f1a de aportaciones recurrentes no funciona","_en_post_content":"

By Anita Gallagher\r\nTraining Lead at HIPGive<\/span><\/p>\r\nBoard members that are great at public relations, project staff who send in stories from the field, short and uncomplicated grant forms\u2026 these are the things that fundraisers dreams are made of! However, if I were to ask what\u2019s on the top of the fundraisers\u2019 wish list, I\u2019d wager that one answer would come out head and shoulders above the others: a strong and growing group of monthly givers.\u00a0<\/span>\r\n\r\nRecurring giving campaigns are vital to the health and vibrancy of nonprofits of all shapes and sizes. Having a community of happy and engaged donors not only helps financially with a steady income of unrestricted funds, it also means you have a group of people likely to help out with advocacy, volunteering and peer-to-peer fundraising.\u00a0<\/span>\r\n\r\nBut you probably knew that already, right? So if we know that recurring giving campaigns are so valuable, the question is why aren\u2019t we better at building them? Why is there such a big gap between our hopes and our reality, the \u201cdicho\u201d and the \u201checho\u201d?\u00a0<\/span>\r\n\r\nIt comes down to this: while the decision to give to a good cause may look simple on the surface, in reality it\u2019s driven by a very complex set of emotions and decisions. From your branding and key messages, to who you ask, how you ask, when you ask, the bad news is that there\u2019s lots of room for error. There\u2019s good news too: if you can identify where you\u2019re going wrong, it\u2019s much easier to get things back on track.\u00a0\u00a0<\/span>\r\n\r\nHere\u2019s five common reasons why recurring giving campaigns don\u2019t live up to expectations, and some suggestions on how to overcome them. <\/span>\r\n

1. You\u2019re not asking the right people. <\/b><\/span><\/p>\r\nFinding people who are willing to give money every month is about finding people who are ready to make a commitment. It\u2019s like dating: some people will be fun for a few dates, but if you want a long term relationship, you need to get to know each other first and have lots of shared interests. Don\u2019t waste your time and effort inviting people who barely know you, or who\u2019ve just started to follow you on social media, to give. Focus on the people who\u2019ve already shown their interest in tangible ways: volunteers and people who\u2019ve already given in-kind or on a one-off donation. They\u2019re much further along the path to commitment and your chances of success will be greater.<\/i><\/span>\r\n\r\n \r\n

2. The wrong person is making the ask. <\/b><\/span><\/strong><\/p>\r\nYou know the saying, \u201cpeople give to people\u201d? It\u2019s true, but there\u2019s more: people give more to people they know and to people they respect.\u00a0 Instead of hoping that a few well crafted but impersonal emails and social media posts will do the trick, start inviting people to give in one-on-one conversations over a coffee, on the phone and on WhatsApp.\u00a0 And don\u2019t forget to ask the Board members, Director and other colleagues to get involved: whoever the potential donor is likely to respect most, is the right person to make the ask.<\/i><\/span>\r\n\r\n \r\n

3. Your materials are informing, not inspiring.\r\n<\/b><\/span><\/p>\r\nWhen we analyze what fundraisers believe is persuasive copy, we often find they\u2019re actually just explaining what the organization does, without any mention of why it\u2019s important or what change it brings. The result is that people <\/span>know<\/span><\/span> more, but they don\u2019t <\/span>feel<\/span><\/span> anything.\u00a0 <\/span>If you want people to give, you have to give them a \u201cwhy\u201d. Why it matters. Why it works. Why their contribution makes a difference. Try it! Start your next message with the sentence, \u201cAt (your organization)\u201d, we believe that \u2026\u2026.\u201d and give people a reason to feel inspired.<\/span><\/i>\r\n\r\n \r\n

4. There\u2019s no clear reason to give monthly.\r\n<\/b><\/span><\/p>\r\nIn case you haven\u2019t noticed, most of us are really good at finding \u201cpretextos\u201d for not giving.\u00a0 We say we\u2019ll do it later, we remind ourselves that we\u2019ve already given, we think it\u2019s someone else\u2019s turn. Your potential donors are no different. That\u2019s why it\u2019s up to you to be persuasive. Make sure you spell it out: committed individual givers are just as important as major donors that come and go. Individual givers trust us to spend the money where it\u2019s most needed. You should also present the benefits to them: the ease of giving, the enormous satisfaction they\u2019ll feel, and the fun of being part of a unique community of people who share their values. <\/i><\/span>\r\n\r\n \r\n

5. You\u2019re not spending enough time on it.\r\n<\/b><\/span><\/p>\r\nRome wasn\u2019t built in a day, and you\u2019re not going to build a community of givers overnight. It takes time to align your communication messages, administrate the leads, update the CRM, coordinate the team effort on the individual follow up, and keep in touch with all of those people who already give so that they want to stick around. Don\u2019t fall into the trap of underestimating the time it takes to build a new recurring giving campaign. Set aside the time in your week and make sure your colleagues see the adjustments you\u2019re making so that monthly giving works as a strategic element in the fundraising plan. It can be exhausting but it\u2019s worth it, because once it works for 30 people, you can scale it up and achieve more with only marginally more time spent. <\/i><\/span>\r\n\r\n \r\n\r\nAre you ready to take your recurring giving to the next level? This year HIPGive is working with 10 nonprofits in Mexico to pilot a new edition of <\/span>#MxDona<\/span><\/a>. We\u2019ll post results later on in the year, but in the meantime\u00a0 you can set up your organization's page on HIPGive at any time.<\/span>\r\n\r\nFor more info about recurring giving campaigns on HIPGive check out the <\/span>Recurring Giving Campaigns guide.<\/span><\/a>","_en_post_name":"5-reasons-why-your-recurring-giving-campaign-isnt-working","_en_post_excerpt":"The decision to give to a good cause may look simple on the surface, in reality it\u2019s driven by a very complex set of emotions and decisions.","_en_post_title":"5 reasons why your recurring giving campaign isn't working","edit_language":"en","_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[5,16],"tags":[],"class_list":["post-1193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas","category-organizaciones","tw-meta-no-icon"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/posts\/1193"}],"collection":[{"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/comments?post=1193"}],"version-history":[{"count":7,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/posts\/1193\/revisions"}],"predecessor-version":[{"id":1303,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/posts\/1193\/revisions\/1303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/media\/1196"}],"wp:attachment":[{"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/media?parent=1193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/categories?post=1193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/tags?post=1193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}