{"id":1108,"date":"2022-09-12T14:52:42","date_gmt":"2022-09-12T20:52:42","guid":{"rendered":"https:\/\/learning.hipgive.org\/?p=1108"},"modified":"2022-09-12T15:41:53","modified_gmt":"2022-09-12T21:41:53","slug":"raise-more-this-year-with-corporate-matching-gifts","status":"publish","type":"post","link":"https:\/\/learning.hipgive.org\/en\/raise-more-this-year-with-corporate-matching-gifts\/","title":{"rendered":"Raise More this Year with Corporate Matching Gifts","raw":"Raise More this Year with Corporate Matching Gifts"},"content":{"rendered":"

By: Jessica Borges
\nHIPGive Associate, Partnerships<\/span><\/p>\n

When thinking strategically about maximizing your fundraising revenue, you shouldn’t forget about corporate matching gifts programs.\u00a0<\/span><\/p>\n

Matching gifts programs are a growing field within philanthropy by which companies financially match the donations that their employees make to nonprofit organizations. Therefore, every time an employee makes a contribution, they can request the matching gift from their employer, who then makes their own equivalent contribution.<\/span><\/p>\n

Matching gifts programs are increasingly relevant, as corporate social responsibility continues growing and the sector is moving towards improved transparency, community, diversity and inclusion, and employee engagement.<\/span><\/p>\n

According to <\/span>Double the Donation<\/span><\/a>, in the US alone, 65% of large companies offer matching gift programs, while 28% of small to midsize companies do as well. This makes 15-19 million employees eligible for matching gifts in the US; that\u2019s 10% of the US workforce! However, they also estimate that up to $7 billion in potential matching gift revenue goes unclaimed annually.<\/span><\/p>\n

At HIPGive<\/a> we\u2019d love to see more of these funds invested in your work! <\/span><\/p>\n

Here\u2019s 4 simple steps to take advantage of corporate matching gifts programs.<\/span><\/h6>\n

 <\/p>\n

    \n
  1. Educate your donor base<\/b><\/b><\/li>\n<\/ol>\n

    The large majority of match-eligible employees don\u2019t know if their employer offers matching gift programs. Communicate with your donors, or HIPGivers as we call them<\/a>, and educate them about the opportunity to increase the impact of their contributions. Donors are more likely to respond to fundraising appeals that mention matching, and we know at HIPGive that HIPGivers are more likely to contribute to projects if their contributions are matched.\u00a0<\/span><\/p>\n

     <\/p>\n

      \n
    1. Get ready to send matching gift outreach<\/b><\/li>\n<\/ol>\n

      The HIPGive platform provides access to your HIPGiver\u2019s contact information. Use your database to send personalized emails with matching gift information. You can also include in your<\/span> thank you<\/span><\/i> emails a mention that the contribution made can be increased if the HIPGiver is match-eligible by their company.\u00a0<\/span><\/p>\n

       <\/p>\n

        \n
      1. Follow up with your donors<\/b><\/li>\n<\/ol>\n

        Once the HIPGiver makes a contribution to your project, remind him\/ her to submit a matching gift request to their employer if applicable. Accompany your HIPGiver<\/a> through the entire process that includes: 1) requesting the match, 2) receiving the company\u2019s approval; and 3) the completion of final payment to the organization.\u00a0<\/span><\/p>\n

        There are different software companies that automate the outreach and follow up with donors like Double the Donation, which has one of the largest databases of matching corporate matching gifts programs.<\/span><\/p>\n

         <\/p>\n

          \n
        1. Monitor and Evaluate your success<\/b><\/li>\n<\/ol>\n

          As in every process, monitoring and evaluation help you understand best practices and your potential to raise additional funds. We recommend that you track and measure the number of match-eligible donations against the total number of actually matched donations. Analyze the total revenue from gift matching and set new goals for the next fundraising campaigns.<\/span><\/p>\n

           <\/p>\n

          We hope these tips are helpful to take advantage of corporate matching gifts programs as part of your fundraising strategy. Your organization might also consider developing a more comprehensive partnership strategy to work with companies and employee resource groups potentially interested in supporting your initiatives.\u00a0<\/span><\/p>\n","protected":false,"raw":"

          By: Jessica Borges\r\nHIPGive Associate, Partnerships<\/span><\/p>\r\nWhen thinking strategically about maximizing your fundraising revenue, you shouldn't forget about corporate matching gifts programs.\u00a0<\/span>\r\n\r\nMatching gifts programs are a growing field within philanthropy by which companies financially match the donations that their employees make to nonprofit organizations. Therefore, every time an employee makes a contribution, they can request the matching gift from their employer, who then makes their own equivalent contribution.<\/span>\r\n\r\nMatching gifts programs are increasingly relevant, as corporate social responsibility continues growing and the sector is moving towards improved transparency, community, diversity and inclusion, and employee engagement.<\/span>\r\n\r\nAccording to <\/span>Double the Donation<\/span><\/a>, in the US alone, 65% of large companies offer matching gift programs, while 28% of small to midsize companies do as well. This makes 15-19 million employees eligible for matching gifts in the US; that\u2019s 10% of the US workforce! However, they also estimate that up to $7 billion in potential matching gift revenue goes unclaimed annually.<\/span>\r\n\r\nAt HIPGive<\/a> we\u2019d love to see more of these funds invested in your work! <\/span>\r\n

          Here\u2019s 4 simple steps to take advantage of corporate matching gifts programs.<\/span><\/h6>\r\n \r\n
            \r\n \t
          1. Educate your donor base<\/b><\/b><\/li>\r\n<\/ol>\r\nThe large majority of match-eligible employees don\u2019t know if their employer offers matching gift programs. Communicate with your donors, or HIPGivers as we call them<\/a>, and educate them about the opportunity to increase the impact of their contributions. Donors are more likely to respond to fundraising appeals that mention matching, and we know at HIPGive that HIPGivers are more likely to contribute to projects if their contributions are matched.\u00a0<\/span>\r\n\r\n \r\n
              \r\n \t
            1. Get ready to send matching gift outreach<\/b><\/li>\r\n<\/ol>\r\nThe HIPGive platform provides access to your HIPGiver\u2019s contact information. Use your database to send personalized emails with matching gift information. You can also include in your<\/span> thank you<\/span><\/i> emails a mention that the contribution made can be increased if the HIPGiver is match-eligible by their company.\u00a0<\/span>\r\n\r\n \r\n
                \r\n \t
              1. Follow up with your donors<\/b><\/li>\r\n<\/ol>\r\nOnce the HIPGiver makes a contribution to your project, remind him\/ her to submit a matching gift request to their employer if applicable. Accompany your HIPGiver<\/a> through the entire process that includes: 1) requesting the match, 2) receiving the company\u2019s approval; and 3) the completion of final payment to the organization.\u00a0<\/span>\r\n\r\nThere are different software companies that automate the outreach and follow up with donors like Double the Donation, which has one of the largest databases of matching corporate matching gifts programs.<\/span>\r\n\r\n \r\n
                  \r\n \t
                1. Monitor and Evaluate your success<\/b><\/li>\r\n<\/ol>\r\nAs in every process, monitoring and evaluation help you understand best practices and your potential to raise additional funds. We recommend that you track and measure the number of match-eligible donations against the total number of actually matched donations. Analyze the total revenue from gift matching and set new goals for the next fundraising campaigns.<\/span>\r\n\r\n \r\n\r\nWe hope these tips are helpful to take advantage of corporate matching gifts programs as part of your fundraising strategy. Your organization might also consider developing a more comprehensive partnership strategy to work with companies and employee resource groups potentially interested in supporting your initiatives.\u00a0<\/span>"},"excerpt":{"rendered":"

                  Matching gifts programs are increasingly relevant, as corporate social responsibility continues growing.<\/p>\n","protected":false,"raw":"Matching gifts programs are increasingly relevant, as corporate social responsibility continues growing."},"author":1,"featured_media":1111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_es_post_content":"

                  Por: Jessica Borges\r\nAsociada de Alianzas en HIPGive<\/span><\/p>\r\nA la hora de pensar estrat\u00e9gicamente en c\u00f3mo maximizar tu recaudaci\u00f3n de fondos, no debes olvidar los programas de empresas para igualar las aportaciones<\/span>.<\/span>\r\n\r\nLos programas de empresas para igualar aportaciones han crecido mucho dentro de la filantrop\u00eda. Con estos programas las empresas privadas igualan las aportaciones que sus empleados hacen a organizaciones sin fines de lucro.<\/span> Por lo tanto, cada vez que un empleado hace una aportaci\u00f3n, puede solicitar la contrapartida de su empresa, para que \u00e9sta haga su propia aportaci\u00f3n equivalente.<\/span>\r\n\r\nLos programas para igualar aportaciones son cada vez m\u00e1s relevantes, a medida que la responsabilidad social de las empresas sigue creciendo y el sector avanza hacia una mayor transparencia, compromiso social, diversidad e inclusi\u00f3n.<\/span>\r\n\r\nSeg\u00fan <\/span>Double the Donation<\/span><\/a>, s\u00f3lo en EE.UU., 65% de las grandes empresas ofrecen programas para igualar aportaciones, mientras que 28% de las peque\u00f1as y medianas empresas tambi\u00e9n lo hacen, lo que implica que hay un total de entre 15 y 19 millones de empleados que pueden optar por este tipo de aportaciones en EE.UU., \u00a1es 10% de la poblaci\u00f3n de trabajadores en Estados Unidos! Sin embargo, se estima que hasta $7 mil millones de d\u00f3lares de ingresos potenciales por aportaciones de contrapartida quedan sin reclamarse cada a\u00f1o.<\/span>\r\n\r\n\u00a1En HIPGive<\/a> nos encantar\u00eda ver m\u00e1s de estos fondos invertidos en tu trabajo! <\/span>\r\n

                  Aqu\u00ed hay 4 pasos sencillos para aprovechar los programas de empresas para igualar aportaciones.<\/span><\/h6>\r\n \r\n
                    \r\n \t
                  1. Educa a tu base de donantes\u00a0<\/b><\/li>\r\n<\/ol>\r\nLa gran mayor\u00eda de los empleados que tienen este beneficio no saben que su empresa ofrece estos programas. Comun\u00edcate con tu base de donantes, o como nosotros les llamamos HIPGivers<\/a>, e inf\u00f3rmales sobre la oportunidad de aumentar el impacto de sus contribuciones. Es m\u00e1s probable que las personas que ya han aportado respondan a la invitaci\u00f3n de recaudaci\u00f3n de fondos que menciona la oportunidad de duplicaci\u00f3n o contrapartida. En HIPGive sabemos que es m\u00e1s probable que los HIPGivers contribuyan a los proyectos \u00a1si sus aportaciones son duplicadas!<\/span>\r\n\r\n \r\n
                      \r\n \t
                    1. Prep\u00e1rate para promover la oportunidad de donaciones de contrapartida<\/b><\/li>\r\n<\/ol>\r\nLa plataforma HIPGive proporciona acceso a la informaci\u00f3n de contacto de tus HIPGivers. Utiliza esta base de datos para enviar correos electr\u00f3nicos personalizados con informaci\u00f3n sobre los programas para igual aportaciones. Tambi\u00e9n puedes incluir en tus correos electr\u00f3nicos de <\/span>agradecimiento<\/span><\/i> una menci\u00f3n a que la aportaci\u00f3n realizada puede incrementarse si el HIPGiver tiene derecho a la contrapartida por parte de su empresa.\u00a0<\/span>\r\n\r\n \r\n
                        \r\n \t
                      1. Dale seguimiento personalizado a tus donantes<\/b><\/li>\r\n<\/ol>\r\nUna vez que el HIPGiver haga una contribuci\u00f3n a tu proyecto, recu\u00e9rdale que debe presentar a su empresa una solicitud para igualar su aportaci\u00f3n, si aplica. Acompa\u00f1a a tus HIPGivers<\/a> durante todo el proceso que incluye: hacer la solicitud, recibir la aprobaci\u00f3n de su solicitud por parte de la empresa y el pago final a la organizaci\u00f3n.\u00a0<\/span>\r\n\r\nHay diferentes empresas de software que automatizan este proceso y el seguimiento con los donantes. Double the Donation es una de ellas y tiene una de las mayores bases de datos de programas de empresas para igualar aportaciones.<\/span>\r\n\r\n \r\n
                          \r\n \t
                        1. Monitorea y eval\u00faa tu \u00e9xito<\/b><\/li>\r\n<\/ol>\r\nComo en todo proceso, el seguimiento y la evaluaci\u00f3n te ayudan a comprender las mejores pr\u00e1cticas y su potencial para recaudar fondos adicionales. Te recomendamos que des seguimiento, midas y compares el n\u00famero de aportaciones elegibles para la contrapartida con respecto al n\u00famero total de aportaciones equiparadas recibidas. Analiza los ingresos totales de las donaciones de contrapartida y establece nuevos objetivos para las pr\u00f3ximas campa\u00f1as de recaudaci\u00f3n de fondos.<\/span>\r\n\r\n \r\n\r\nEsperamos que estos consejos sean \u00fatiles para aprovechar los programas de donaciones de contrapartida de las empresas como parte de tu estrategia de recaudaci\u00f3n de fondos. Tu organizaci\u00f3n tambi\u00e9n podr\u00eda considerar el desarrollo de una estrategia de alianza m\u00e1s amplia para trabajar con empresas y grupos de empleados potencialmente interesados en apoyar tus iniciativas.<\/span>","_es_post_name":"maximiza-recaudacion-fondos-con-programas-empresas-igualar-aportaciones","_es_post_excerpt":"Los programas para igualar aportaciones son cada vez m\u00e1s relevantes, a medida que la responsabilidad social de las empresas sigue creciendo.","_es_post_title":"Maximiza tu recaudaci\u00f3n de fondos con los Programas de Empresas para igualar aportaciones","_en_post_content":"

                          By: Jessica Borges\r\nHIPGive Associate, Partnerships<\/span><\/p>\r\nWhen thinking strategically about maximizing your fundraising revenue, you shouldn't forget about corporate matching gifts programs.\u00a0<\/span>\r\n\r\nMatching gifts programs are a growing field within philanthropy by which companies financially match the donations that their employees make to nonprofit organizations. Therefore, every time an employee makes a contribution, they can request the matching gift from their employer, who then makes their own equivalent contribution.<\/span>\r\n\r\nMatching gifts programs are increasingly relevant, as corporate social responsibility continues growing and the sector is moving towards improved transparency, community, diversity and inclusion, and employee engagement.<\/span>\r\n\r\nAccording to <\/span>Double the Donation<\/span><\/a>, in the US alone, 65% of large companies offer matching gift programs, while 28% of small to midsize companies do as well. This makes 15-19 million employees eligible for matching gifts in the US; that\u2019s 10% of the US workforce! However, they also estimate that up to $7 billion in potential matching gift revenue goes unclaimed annually.<\/span>\r\n\r\nAt HIPGive<\/a> we\u2019d love to see more of these funds invested in your work! <\/span>\r\n

                          Here\u2019s 4 simple steps to take advantage of corporate matching gifts programs.<\/span><\/h6>\r\n \r\n
                            \r\n \t
                          1. Educate your donor base<\/b><\/b><\/li>\r\n<\/ol>\r\nThe large majority of match-eligible employees don\u2019t know if their employer offers matching gift programs. Communicate with your donors, or HIPGivers as we call them<\/a>, and educate them about the opportunity to increase the impact of their contributions. Donors are more likely to respond to fundraising appeals that mention matching, and we know at HIPGive that HIPGivers are more likely to contribute to projects if their contributions are matched.\u00a0<\/span>\r\n\r\n \r\n
                              \r\n \t
                            1. Get ready to send matching gift outreach<\/b><\/li>\r\n<\/ol>\r\nThe HIPGive platform provides access to your HIPGiver\u2019s contact information. Use your database to send personalized emails with matching gift information. You can also include in your<\/span> thank you<\/span><\/i> emails a mention that the contribution made can be increased if the HIPGiver is match-eligible by their company.\u00a0<\/span>\r\n\r\n \r\n
                                \r\n \t
                              1. Follow up with your donors<\/b><\/li>\r\n<\/ol>\r\nOnce the HIPGiver makes a contribution to your project, remind him\/ her to submit a matching gift request to their employer if applicable. Accompany your HIPGiver<\/a> through the entire process that includes: 1) requesting the match, 2) receiving the company\u2019s approval; and 3) the completion of final payment to the organization.\u00a0<\/span>\r\n\r\nThere are different software companies that automate the outreach and follow up with donors like Double the Donation, which has one of the largest databases of matching corporate matching gifts programs.<\/span>\r\n\r\n \r\n
                                  \r\n \t
                                1. Monitor and Evaluate your success<\/b><\/li>\r\n<\/ol>\r\nAs in every process, monitoring and evaluation help you understand best practices and your potential to raise additional funds. We recommend that you track and measure the number of match-eligible donations against the total number of actually matched donations. Analyze the total revenue from gift matching and set new goals for the next fundraising campaigns.<\/span>\r\n\r\n \r\n\r\nWe hope these tips are helpful to take advantage of corporate matching gifts programs as part of your fundraising strategy. Your organization might also consider developing a more comprehensive partnership strategy to work with companies and employee resource groups potentially interested in supporting your initiatives.\u00a0<\/span>","_en_post_name":"raise-more-this-year-with-corporate-matching-gifts","_en_post_excerpt":"Matching gifts programs are increasingly relevant, as corporate social responsibility continues growing.","_en_post_title":"Raise More this Year with Corporate Matching Gifts","edit_language":"en","_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[5,16],"tags":[],"class_list":["post-1108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas","category-organizaciones","tw-meta-no-icon"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/posts\/1108"}],"collection":[{"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/comments?post=1108"}],"version-history":[{"count":4,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/posts\/1108\/revisions"}],"predecessor-version":[{"id":1113,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/posts\/1108\/revisions\/1113"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/media\/1111"}],"wp:attachment":[{"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/media?parent=1108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/categories?post=1108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/tags?post=1108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}