{"id":1000,"date":"2022-03-14T12:32:41","date_gmt":"2022-03-14T18:32:41","guid":{"rendered":"https:\/\/learning.hipgive.org\/?p=1000"},"modified":"2022-07-06T16:47:57","modified_gmt":"2022-07-06T22:47:57","slug":"promoters-not-involved-as-expected","status":"publish","type":"post","link":"https:\/\/learning.hipgive.org\/en\/promoters-not-involved-as-expected\/","title":{"rendered":"Promoters are not as involved as we expected","raw":"Promoters are not as involved as we expected"},"content":{"rendered":"

We can\u2019t say this enough: in order to crowdfund, you need a crowd! But yes, sometimes it is not that easy to motivate the people closest to the organization, including your team, to get to work and help boost the crowdfunding campaign.<\/span><\/p>\n

Do not give up! Here are four strategies you can use to motivate people to become ambassadors for your campaign.<\/span><\/p>\n

    \n
  1. Talk to your President \/ CEO.<\/i><\/b> They can personally request your colleagues to share the campaign, so it is not only the communications or fundraising teams asking. It is important that both the Management and the Board of Directors set the example and demonstrate how they have shared the campaign.<\/span><\/li>\n
  2. Make it easy.<\/i><\/b> If you simply ask your colleagues to join in, they may not know where to start. Instead, you can share a video, some images, and a specific text with the link to the project that they can copy and paste to save time. Ideally, they can use these materials and then add their message <\/span>in their own words<\/span><\/i>, so there’s authenticity and real human connection.<\/span><\/li>\n
  3. Be specific. <\/i><\/b>Following the previous point, it is easier for your colleagues to comply if you ask them for something easy to do in the short term and measurable. Instead of saying \u201chelp us spread the word\u201d, you can ask for something more specific: \u201cPlease share the campaign with 5 people in the course of the day.\u201d<\/span><\/li>\n
  4. Create a challenge or offer a prize.<\/i><\/b> At HIPGive you can find out the names of those who contribute to the campaign. Then, you can also identify, in many cases, who on your team referred those HIPGivers. What’s more, if you create a page for each promoter with the peer-to-peer feature, they can create their own page and move towards their own small goal. If you combine that with a special prize or incentive for whoever generates the most HIPGivers, you will see how they become much more motivated!<\/span><\/li>\n<\/ol>\n","protected":false,"raw":"We can\u2019t say this enough: in order to crowdfund, you need a crowd! But yes, sometimes it is not that easy to motivate the people closest to the organization, including your team, to get to work and help boost the crowdfunding campaign.<\/span>\r\n\r\nDo not give up! Here are four strategies you can use to motivate people to become ambassadors for your campaign.<\/span>\r\n
      \r\n \t
    1. Talk to your President \/ CEO.<\/i><\/b> They can personally request your colleagues to share the campaign, so it is not only the communications or fundraising teams asking. It is important that both the Management and the Board of Directors set the example and demonstrate how they have shared the campaign.<\/span><\/li>\r\n \t
    2. Make it easy.<\/i><\/b> If you simply ask your colleagues to join in, they may not know where to start. Instead, you can share a video, some images, and a specific text with the link to the project that they can copy and paste to save time. Ideally, they can use these materials and then add their message <\/span>in their own words<\/span><\/i>, so there's authenticity and real human connection.<\/span><\/li>\r\n \t
    3. Be specific. <\/i><\/b>Following the previous point, it is easier for your colleagues to comply if you ask them for something easy to do in the short term and measurable. Instead of saying \u201chelp us spread the word\u201d, you can ask for something more specific: \u201cPlease share the campaign with 5 people in the course of the day.\u201d<\/span><\/li>\r\n \t
    4. Create a challenge or offer a prize.<\/i><\/b> At HIPGive you can find out the names of those who contribute to the campaign. Then, you can also identify, in many cases, who on your team referred those HIPGivers. What's more, if you create a page for each promoter with the peer-to-peer feature, they can create their own page and move towards their own small goal. If you combine that with a special prize or incentive for whoever generates the most HIPGivers, you will see how they become much more motivated!<\/span><\/li>\r\n<\/ol>"},"excerpt":{"rendered":"

      In order to crowdfund, you need a crowd! But yes, sometimes it is not that easy to motivate the people closest to the organization, to help boost the crowdfunding campaign.<\/p>\n","protected":false,"raw":"In order to crowdfund, you need a crowd! But yes, sometimes it is not that easy to motivate the people closest to the organization, to help boost the crowdfunding campaign."},"author":1,"featured_media":1001,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_es_post_content":"No nos cansamos de decir que para hacer crowdfunding, \u00a1necesitas un crowd! Pero s\u00ed, a veces resulta complicado lograr que las personas m\u00e1s cercanas de la organizaci\u00f3n, inclusive quienes trabajan contigo, se pongan la camiseta para impulsar la campa\u00f1a.<\/span>\r\n\r\n\u00a1No te rindas! Aqu\u00ed te compartimos cuatro estrategias que puedes usar para motivar a las personas a convertirse en embajadores de tu campa\u00f1a.<\/span>\r\n

        \r\n \t
      1. Habla con tu Director\/a<\/i><\/b> para que la solicitud de que tus colegas compartan la campa\u00f1a venga de su parte y no solamente del \u00e1rea de procuraci\u00f3n o comunicaci\u00f3n. Es importante que tanto la Direcci\u00f3n como el Consejo Directivo pongan el ejemplo y demuestren c\u00f3mo han compartido la campa\u00f1a. <\/span><\/li>\r\n \t
      2. Hazlo f\u00e1cil.<\/i><\/b> Si simplemente pides a tus colegas que se sumen, puede ser que no sepan por d\u00f3nde empezar.\u00a0 En cambio, puedes compartirles un video, algunas im\u00e1genes y un texto espec\u00edfico con el enlace al proyecto que puedan copiar y pegar para ahorrar tiempo. Lo ideal es que tomen eso, y que luego agreguen su mensaje en <\/span>sus propias palabras, <\/i>para que haya autenticidad y conexi\u00f3n humana real. <\/span><\/li>\r\n \t
      3. S\u00e9 espec\u00edfico. <\/i><\/b>Siguiendo el punto anterior, es m\u00e1s f\u00e1cil para tus colegas cumplir si les pides algo aterrizado, medible y factible a corto plazo. En vez de decir \u201cay\u00fadanos a correr la voz\u201d, puedes pedir algo m\u00e1s espec\u00edfico: \u201cPor favor comparte la campa\u00f1a con 5 personas en el transcurso del d\u00eda.\u201d <\/span><\/li>\r\n \t
      4. Crea un reto u ofrece un premio.<\/i><\/b> \u00a0En HIPGive podr\u00e1s conocer los nombres de quienes aportan a la campa\u00f1a. Entonces, tambi\u00e9n puedes identificar, en muchos casos, quienes son las personas de tu equipo que han referido a los y las HIPGivers. Es m\u00e1s, si creas una p\u00e1gina para cada promotor\/a con la funci\u00f3n de peer-to-peer, ellos y ellas podr\u00e1n crear su propia p\u00e1gina y avanzar hacia su propia meta peque\u00f1a. Si combinas eso con un premio o incentivo especial para quien genere m\u00e1s HIPGivers, \u00a1ver\u00e1s que se motivan mucho m\u00e1s!<\/span><\/li>\r\n<\/ol>\r\nEscrito por: Anita Gallagher, <\/span>L\u00edder de capacitaci\u00f3n HIPGive\r\n<\/span>Adaptive vector created by vectorjuice - www.freepik.com<\/a>","_es_post_name":"promotores-no-se-han-involucrado-como-esperabamos","_es_post_excerpt":"Para hacer crowdfunding, \u00a1necesitas un crowd! Pero a veces resulta complicado lograr que las personas m\u00e1s cercanas de la organizaci\u00f3n ayuden a impulsar la campa\u00f1a.","_es_post_title":"Los promotores no se han involucrado como esper\u00e1bamos","_en_post_content":"We can\u2019t say this enough: in order to crowdfund, you need a crowd! But yes, sometimes it is not that easy to motivate the people closest to the organization, including your team, to get to work and help boost the crowdfunding campaign.<\/span>\r\n\r\nDo not give up! Here are four strategies you can use to motivate people to become ambassadors for your campaign.<\/span>\r\n
          \r\n \t
        1. Talk to your President \/ CEO.<\/i><\/b> They can personally request your colleagues to share the campaign, so it is not only the communications or fundraising teams asking. It is important that both the Management and the Board of Directors set the example and demonstrate how they have shared the campaign.<\/span><\/li>\r\n \t
        2. Make it easy.<\/i><\/b> If you simply ask your colleagues to join in, they may not know where to start. Instead, you can share a video, some images, and a specific text with the link to the project that they can copy and paste to save time. Ideally, they can use these materials and then add their message <\/span>in their own words<\/span><\/i>, so there's authenticity and real human connection.<\/span><\/li>\r\n \t
        3. Be specific. <\/i><\/b>Following the previous point, it is easier for your colleagues to comply if you ask them for something easy to do in the short term and measurable. Instead of saying \u201chelp us spread the word\u201d, you can ask for something more specific: \u201cPlease share the campaign with 5 people in the course of the day.\u201d<\/span><\/li>\r\n \t
        4. Create a challenge or offer a prize.<\/i><\/b> At HIPGive you can find out the names of those who contribute to the campaign. Then, you can also identify, in many cases, who on your team referred those HIPGivers. What's more, if you create a page for each promoter with the peer-to-peer feature, they can create their own page and move towards their own small goal. If you combine that with a special prize or incentive for whoever generates the most HIPGivers, you will see how they become much more motivated!<\/span><\/li>\r\n<\/ol>","_en_post_name":"promoters-not-involved-as-expected","_en_post_excerpt":"In order to crowdfund, you need a crowd! But yes, sometimes it is not that easy to motivate the people closest to the organization, to help boost the crowdfunding campaign.","_en_post_title":"Promoters are not as involved as we expected","edit_language":"en","_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tw-meta-no-icon"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/posts\/1000"}],"collection":[{"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/comments?post=1000"}],"version-history":[{"count":5,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/posts\/1000\/revisions"}],"predecessor-version":[{"id":1083,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/posts\/1000\/revisions\/1083"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/media\/1001"}],"wp:attachment":[{"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/media?parent=1000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/categories?post=1000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/tags?post=1000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}