Grow Your Audience All Year Round

If you want to consistently grow your results, you need to grow the size of your audience, and that takes time.Continue readingGrow Your Audience All Year Round

How to put together a winning project

While many individuals will be converts to your campaign simply because of their ongoing commitment to your cause, a well-written project will reinforce their willingness to donate.Continue readingHow to put together a winning project

If not donors, then what?

“Donor” connotes giving as transactional and hierarchical, concepts that are in complete contrast to the type of relationship that we should have with the people that support our work. Continue readingIf not donors, then what?

More Than Just the Money: the Transformative Power of Crowdfunding

What’s more important in crowdfunding: the crowd or the funding? A strange question perhaps, but one that is not asked often enough.Continue readingMore Than Just the Money: the Transformative Power of Crowdfunding