{"id":1495,"date":"2024-03-14T13:19:37","date_gmt":"2024-03-14T19:19:37","guid":{"rendered":"https:\/\/learning.hipgive.org\/?p=1495"},"modified":"2024-03-15T10:39:28","modified_gmt":"2024-03-15T16:39:28","slug":"","status":"publish","type":"post","link":"http:\/\/learning.hipgive.org\/en\/charting-success-how-mujeres-aliadas-reach-their-goals-time-after-time\/","title":{"rendered":"Charting Success: How Mujeres Aliadas reach their goals time after time","raw":"Charting Success: How Mujeres Aliadas reach their goals time after time"},"content":{"rendered":"\n

Trayectoria de \u00c9xito: C\u00f3mo Mujeres Aliadas alcanza sus metas una y otra vez<\/em><\/strong><\/p>\n\n\n\n

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Pulling off your first crowdfunding campaign is a feat, but reaching your crowdfunding goals every year, twice a year? That puts you in a different league. That\u2019s just what Mujeres Aliadas have achieved. Over the last three years, this small team of women  in Michoacan, Mexico have raised over $57,905 over six crowdfunding campaigns, an average of more than $9,800 and 112 HIPGivers per campaign! <\/p>\n\n\n\n

What\u2019s the secret to their success? As Lisel (Executive Director), Ana (Community Director), Erandi (School Director), Isabel (Clinical Director) and the team embark on their seventh campaign this month as part of #GOMujeres 2024, we delve into their journey and share four key strategies that drove their success in their previous \u201cRUN RUN Midwives on Wheels<\/a>\u201d campaign. <\/p>\n\n\n\n

1. Shared leadership<\/strong><\/p>\n\n\n\n

Collaboration <\/strong>is an essential feature of the Mujeres Aliadas approach. While most organizations delegate fundraising campaigns to the development or communications coordinator, at Mujeres Aliadas each campaign is led by a different staff member. From the Community Coordinator, to the Director of Midwifery Training, everyone takes their turn.<\/p>\n\n\n\n

In March 2023, for example,  Isabel, Clinical Director, was new to the team. By November she had taken part in HIPGive\u2019s \u201cStep by Step\u201d training workshop, put together the creative concept for \u201cMidwives on Wheels\u201d, and was working closely with Lisel to oversee the campaign\u2019s overall communications strategy while also creating content for her colleagues to share out to their own networks.  \u201cI ended up exhausted,\u201d she says, \u201cbut that\u2019s OK because someone else will take over next year. It\u2019s really a great way of generating solidarity in our team.\u201d  <\/p>\n\n\n\n

This is a brave tactic, but one that can really pay off given that so much of crowdfunding nowadays is based on authenticity and personal contact. By rotating the leaders, Mujeres Aliadas is able to come up with fresh new campaigns each time, while building an increasingly strong culture of collaboration and teamwork around fundraising. <\/p>\n\n\n\n

2. Compelling storytelling <\/strong><\/p>\n\n\n\n

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