{"id":1009,"date":"2022-04-25T17:36:49","date_gmt":"2022-04-25T23:36:49","guid":{"rendered":"https:\/\/learning.hipgive.org\/?p=1009"},"modified":"2022-05-03T10:06:26","modified_gmt":"2022-05-03T16:06:26","slug":"building-narrative-that-connects-us-comparte-una-vida-colombia","status":"publish","type":"post","link":"http:\/\/learning.hipgive.org\/en\/building-narrative-that-connects-us-comparte-una-vida-colombia\/","title":{"rendered":"\u201cBuilding a narrative that connects us\u201d Find out how Fundaci\u00f3n Comparte por Una Vida Colombia reaches its goal in each crowdfunding campaign","raw":"\u201cBuilding a narrative that connects us\u201d Find out how Fundaci\u00f3n Comparte por Una Vida Colombia reaches its goal in each crowdfunding campaign"},"content":{"rendered":"

Does crowdfunding work in Colombia? It was one of the questions the team at \u201cComparte Por Una Vida Colombia\u201d asked themselves before launching their first crowdfunding campaign. Fortunately, the answer is yes! With two campaigns each surpassing $5,000 USD under their belt, Le\u00efla Peltier shares the team\u2019s tips on how to reach your goal again and again.<\/span><\/i><\/p>\n

\u201cCrowdfunding is different from other other ways of raising money. It\u2019s about talking to people, so we have to adjust our language.\u201d With this in mind, the team\u2019s first step when planning a campaign is always to identify the target audience<\/strong>. In most cases they have preferred not to set their sights on attracting a huge number of people, but rather to focus on the people who are most likely to give. “This way we use less energy, but we still achieve the goal.”<\/p>\n

Subsequently, they structure the project<\/strong>, or as Le\u00efla explains it, \u201cwe build a narrative that unites the entire team and creates a common language for the campaign.\u201d This process consists of three steps:<\/p>\n

    \n
  1. First, we have to really understand the problem in order to explain it to others. For example, by saying \u201c1 out of every 3 girls doesn\u2019t go to school during her period\u201d is a really clear way of expressing the problem as experienced by the people we\u2019re helping.\u00a0<\/span><\/li>\n
  2. Then, we have to offer a solution. Of course, the most immediate solution is for the person to make a contribution! But we need something else. That\u2019s why for the \u201cDignity for Migrant Girls\u201d campaign, we focussed on the concept of the kit that we give to each girl.\u00a0<\/span><\/li>\n
  3. Finally, we have to link the solution with a long-term impact. In this case, the overall impact is that hundreds of girls can continue their education uninterrupted with all of the benefits that generates.<\/span><\/li>\n<\/ol>\n

    \"\"<\/p>\n

    With this strong and structured project as a foundation, it\u2019s easy to promote<\/strong> the campaign. Something that characterizes the Comparte por Una Vida Colombia campaigns is the visual impact of the materials; they excel at aligning striking colors with powerful content. In addition, they don’t start the campaign when HIPGive does, but rather they launch it on their own media a week before. Why? To inspire curiosity, to create expectations and to make people eager to find out more about how they can be part of the solution to the problem people are facing.<\/span><\/p>\n

    \u201cAnother important element to consider when promoting the campaign,\u201d says Le\u00efla, \u201cis knowing the function of each channel. The website is not very helpful but it does communicate that we are in a special moment. Then, we shift to social media but we\u2019re careful to use different messages and content on each platform. That\u2019s important because people are not looking for the same thing when they sign on to LinkedIn as when they visit Instagram, for example.\u201d<\/span><\/p>\n

    \"\"<\/p>\n

    All of the above are vital steps in enabling the person-to-person promotion<\/strong> strategy. With the content already created, it is easier for the team to spread the word across their own networks. And by that we mean the whole team! Even the founders of the organization participate, writing personally to all their contacts. They have noticed that this personal contact works best when the first communication doesn\u2019t focus on inviting people to donate directly, but rather invites them to collaborate, share and publicize. This starts a conversation and increases participation in many ways.<\/span><\/p>\n

    Finally, it\u2019s important to say thank you, which for Le\u00efla is part of a broader stage of cultivating donor loyalty. In addition to HIPGive’s automatic thank you message, the team sends out a newsletter at the end of each week during the campaign to inform people of progress. Later on, they also keep in touch with their HIPGivers from this and previous campaigns so that those people continue to feel part of the organization\u2019s work and to keep that personal connection alive.<\/span><\/p>\n

    \"\"<\/p>\n

    It\u2019s clear that raising more than $5,000 USD in a crowdfunding campaign doesn’t happen just by magic, and you may not even succeed on the first try. But if the experience of Comparte por Una Vida Colombia shows us anything, it is that successful campaigns are based on a well-structured project and share a narrative that inspires not only your donors, but also your entire team. Are you ready to follow their example?<\/span><\/p>\n

    Thanks to Le\u00efla Peltier, Project Assistant at Comparte Por Una Vida Colombia. Learn more about their work <\/span><\/i>https:\/\/cpuvcolombia.org\/<\/span><\/i><\/a> or view their crowdfunding project <\/span><\/i>here<\/span><\/i><\/a>. <\/span><\/i><\/p>\n","protected":false,"raw":"

    Does crowdfunding work in Colombia? It was one of the questions the team at \u201cComparte Por Una Vida Colombia\u201d asked themselves before launching their first crowdfunding campaign. Fortunately, the answer is yes! With two campaigns each surpassing $5,000 USD under their belt, Le\u00efla Peltier shares the team\u2019s tips on how to reach your goal again and again.<\/span><\/i><\/p>\r\n

    \u201cCrowdfunding is different from other other ways of raising money. It\u2019s about talking to people, so we have to adjust our language.\u201d With this in mind, the team\u2019s first step when planning a campaign is always to identify the target audience<\/strong>. In most cases they have preferred not to set their sights on attracting a huge number of people, but rather to focus on the people who are most likely to give. \"This way we use less energy, but we still achieve the goal.\"<\/p>\r\n

    Subsequently, they structure the project<\/strong>, or as Le\u00efla explains it, \u201cwe build a narrative that unites the entire team and creates a common language for the campaign.\u201d This process consists of three steps:<\/p>\r\n\r\n

      \r\n \t
    1. First, we have to really understand the problem in order to explain it to others. For example, by saying \u201c1 out of every 3 girls doesn\u2019t go to school during her period\u201d is a really clear way of expressing the problem as experienced by the people we\u2019re helping.\u00a0<\/span><\/li>\r\n \t
    2. Then, we have to offer a solution. Of course, the most immediate solution is for the person to make a contribution! But we need something else. That\u2019s why for the \u201cDignity for Migrant Girls\u201d campaign, we focussed on the concept of the kit that we give to each girl.\u00a0<\/span><\/li>\r\n \t
    3. Finally, we have to link the solution with a long-term impact. In this case, the overall impact is that hundreds of girls can continue their education uninterrupted with all of the benefits that generates.<\/span><\/li>\r\n<\/ol>\r\n\"\"\r\n

      With this strong and structured project as a foundation, it\u2019s easy to promote<\/strong> the campaign. Something that characterizes the Comparte por Una Vida Colombia campaigns is the visual impact of the materials; they excel at aligning striking colors with powerful content. In addition, they don't start the campaign when HIPGive does, but rather they launch it on their own media a week before. Why? To inspire curiosity, to create expectations and to make people eager to find out more about how they can be part of the solution to the problem people are facing.<\/span><\/p>\r\n

      \u201cAnother important element to consider when promoting the campaign,\u201d says Le\u00efla, \u201cis knowing the function of each channel. The website is not very helpful but it does communicate that we are in a special moment. Then, we shift to social media but we\u2019re careful to use different messages and content on each platform. That\u2019s important because people are not looking for the same thing when they sign on to LinkedIn as when they visit Instagram, for example.\u201d<\/span><\/p>\r\n\"\"\r\n

      All of the above are vital steps in enabling the person-to-person promotion<\/strong> strategy. With the content already created, it is easier for the team to spread the word across their own networks. And by that we mean the whole team! Even the founders of the organization participate, writing personally to all their contacts. They have noticed that this personal contact works best when the first communication doesn\u2019t focus on inviting people to donate directly, but rather invites them to collaborate, share and publicize. This starts a conversation and increases participation in many ways.<\/span><\/p>\r\n

      Finally, it\u2019s important to say thank you, which for Le\u00efla is part of a broader stage of cultivating donor loyalty. In addition to HIPGive's automatic thank you message, the team sends out a newsletter at the end of each week during the campaign to inform people of progress. Later on, they also keep in touch with their HIPGivers from this and previous campaigns so that those people continue to feel part of the organization\u2019s work and to keep that personal connection alive.<\/span><\/p>\r\n\"\"\r\n

      It\u2019s clear that raising more than $5,000 USD in a crowdfunding campaign doesn't happen just by magic, and you may not even succeed on the first try. But if the experience of Comparte por Una Vida Colombia shows us anything, it is that successful campaigns are based on a well-structured project and share a narrative that inspires not only your donors, but also your entire team. Are you ready to follow their example?<\/span><\/p>\r\n

      Thanks to Le\u00efla Peltier, Project Assistant at Comparte Por Una Vida Colombia. Learn more about their work <\/span><\/i>https:\/\/cpuvcolombia.org\/<\/span><\/i><\/a> or view their crowdfunding project <\/span><\/i>here<\/span><\/i><\/a>. <\/span><\/i><\/p>"},"excerpt":{"rendered":"

      Le\u00efla Peltier, Project Assistant at Comparte Por Una Vida Colombia, shares the team\u2019s tips on how to reach your goal again and again.<\/p>\n","protected":false,"raw":"Le\u00efla Peltier, Project Assistant at Comparte Por Una Vida Colombia, shares the team\u2019s tips on how to reach your goal again and again."},"author":1,"featured_media":1010,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_es_post_content":"

      \u00bfSe puede hacer crowdfunding en Colombia? Fue una de las preguntas que hizo el equipo de Comparte Por Una Vida Colombia antes de emprender su primera campa\u00f1a de crowdfunding. Ahora con dos campa\u00f1as que alcanzaron m\u00e1s de $5,000 USD cada una, Le\u00efla Peltier, del \u00e1rea de proyectos, nos comparte sus secretos para llegar a la meta una y otra vez. <\/span><\/i><\/p>\r\n

      \u201cHacer una campa\u00f1a de crowdfunding es diferente a otras oportunidades de financiamiento. Es hablar con personas, hay que ajustar nuestro lenguaje.\u201d Con esta filosof\u00eda el equipo inicia su planeaci\u00f3n con el primer paso: identificar la <\/span>audiencia meta<\/b>. En la mayor\u00eda de los casos han optado no apostar por atraer a un gran n\u00famero de personas, sino por comunicarse con las personas con mayores probabilidades de donar. \u201cAs\u00ed gastamos menos energ\u00eda, pero logramos la meta.\u201d\u00a0<\/span><\/p>\r\n

      Posteriormente, estructuran el <\/span>proyecto<\/b>, o c\u00f3mo lo explica Le\u00efla, \u201cconstruimos una narrativa que une a todo el equipo y crea un lenguaje com\u00fan para la campa\u00f1a.\u201d Su proceso consiste en tres pasos:<\/span><\/p>\r\n\r\n

        \r\n \t
      1. Primero, entender la problem\u00e1tica para poder explicar la situaci\u00f3n que enfrentan. Por ejemplo, al decir \u201c1 de 3 ni\u00f1as no va a la escuela cuando menstr\u00faa\u201d se presenta claramente el problema que viven las personas en el territorio.\u00a0<\/span><\/li>\r\n \t
      2. Luego, ofrecer una soluci\u00f3n. Si bien la soluci\u00f3n m\u00e1s inmediata que se busca es que la persona realice una aportaci\u00f3n, se requiere algo m\u00e1s. En la campa\u00f1a de Dignidad para Ni\u00f1as Migrantes, la soluci\u00f3n se presenta mediante un \u201ckit de dignidad.\u201d\u00a0<\/span><\/li>\r\n \t
      3. Finalmente, hay que vincular la soluci\u00f3n con un impacto a largo plazo. En este caso, es que las ni\u00f1as contin\u00faan su educaci\u00f3n con todos los beneficios que esto conlleva. <\/span><\/li>\r\n<\/ol>\r\n\"\"\r\n

        Con un proyecto l\u00f3gico y congruente como base, es m\u00e1s f\u00e1cil <\/span>promover<\/b> la campa\u00f1a. Algo que caracteriza las campa\u00f1as de Comparte por Una Vida Colombia es el impacto visual de los materiales, siempre alineando el uso de colores y contenidos llamativos. En adici\u00f3n, no empiezan la campa\u00f1a cuando empieza HIPGive, sino una semana antes. \u00bfPor qu\u00e9? Para inspirar curiosidad, para crear expectativas, para lograr que las personas quieran conocer la soluci\u00f3n que pronto presentar\u00e1 la organizaci\u00f3n en su campa\u00f1a.<\/span><\/p>\r\n

        \u201cOtro elemento importante en la promoci\u00f3n,\u201d comenta Le\u00efla, \u201ces saber la funci\u00f3n de cada medio. El sitio web no ayuda mucho pero comunica que estamos en un momento especial. Luego, usamos las redes sociales, pero con mensajes y contenidos diferentes porque a fin de cuentas, como personas no buscamos lo mismo si abrimos LinkedIn que si abrimos Instagram.\u201d<\/span><\/p>\r\n\"\"\r\n

        Todo lo anterior facilita la estrategia de <\/span>promoci\u00f3n de persona a persona<\/b>. Con los contenidos ya creados, es m\u00e1s f\u00e1cil que el equipo pueda correr la voz en sus propias redes. Y cuando se habla del equipo, es \u00a1todo el equipo! Inclusive las fundadoras de la organizaci\u00f3n participan, escribiendo personalmente a todos sus contactos. Algo que han notado que funciona muy bien es, en la primera instancia, no invitar a las personas a donar directamente, sino a colaborar, compartir y dar a conocer. As\u00ed se inicia una conversaci\u00f3n y se logra una mayor participaci\u00f3n en muchos sentidos.<\/span><\/p>\r\n

        Finalmente, viene el <\/span>agradecimiento<\/b>, que para Le\u00efla es parte de una etapa m\u00e1s amplia de fidelizaci\u00f3n. En adici\u00f3n al mensaje autom\u00e1tico de agradecimiento de HIPGive, el equipo env\u00eda un newsletter al final de cada semana durante la campa\u00f1a para informar a las personas de los avances. Posteriormente se mantienen en contacto con las personas que donaron en esta campa\u00f1a, y\/o los anteriores para que se sientan parte de las acciones que la organizaci\u00f3n realiza y para mantener vivo ese v\u00ednculo personal.<\/span><\/p>\r\n\"\"\r\n

        Evidentemente, recaudar m\u00e1s de $5,000 USD en tu campa\u00f1a de crowdfunding no se hace por arte de magia, y tal vez ni siquiera lo logras en el primer intento. Pero si algo nos muestra la experiencia de Comparte por Una Vida Colombia es que si basas tu campa\u00f1a en un proyecto bien estructurado con una narrativa que inspira no s\u00f3lo a tus donantes, sino a tu equipo tambi\u00e9n, todo se puede lugar. \u00bfEst\u00e1s listo para seguir su ejemplo?\u00a0<\/span><\/p>\r\n

        Agradecemos a Le\u00efla Peltier, del \u00e1rea de Proyectos de Comparte Por Una Vida Colombia. Aprende m\u00e1s sobre su trabajo <\/span><\/i>https:\/\/cpuvcolombia.org\/<\/span><\/i><\/a>\u00a0o conoce su proyecto de crowdfunding <\/span><\/i>aqu\u00ed<\/span><\/i><\/a>. <\/span><\/i><\/p>","_es_post_name":"construyendo-narrativa-que-nos-une-comparte-una-vida-colombia","_es_post_excerpt":"Le\u00efla Peltier, del \u00e1rea de proyectos de Comparte Por Una Vida Colombia, nos comparte sus secretos para llegar a la meta una y otra vez.","_es_post_title":"\u201cConstruyendo una narrativa que nos une\u201d Conoce c\u00f3mo Fundaci\u00f3n Comparte por Una Vida Colombia llega a su meta en cada campa\u00f1a de crowdfunding","_en_post_content":"

        Does crowdfunding work in Colombia? It was one of the questions the team at \u201cComparte Por Una Vida Colombia\u201d asked themselves before launching their first crowdfunding campaign. Fortunately, the answer is yes! With two campaigns each surpassing $5,000 USD under their belt, Le\u00efla Peltier shares the team\u2019s tips on how to reach your goal again and again.<\/span><\/i><\/p>\r\n

        \u201cCrowdfunding is different from other other ways of raising money. It\u2019s about talking to people, so we have to adjust our language.\u201d With this in mind, the team\u2019s first step when planning a campaign is always to identify the target audience<\/strong>. In most cases they have preferred not to set their sights on attracting a huge number of people, but rather to focus on the people who are most likely to give. \"This way we use less energy, but we still achieve the goal.\"<\/p>\r\n

        Subsequently, they structure the project<\/strong>, or as Le\u00efla explains it, \u201cwe build a narrative that unites the entire team and creates a common language for the campaign.\u201d This process consists of three steps:<\/p>\r\n\r\n

          \r\n \t
        1. First, we have to really understand the problem in order to explain it to others. For example, by saying \u201c1 out of every 3 girls doesn\u2019t go to school during her period\u201d is a really clear way of expressing the problem as experienced by the people we\u2019re helping.\u00a0<\/span><\/li>\r\n \t
        2. Then, we have to offer a solution. Of course, the most immediate solution is for the person to make a contribution! But we need something else. That\u2019s why for the \u201cDignity for Migrant Girls\u201d campaign, we focussed on the concept of the kit that we give to each girl.\u00a0<\/span><\/li>\r\n \t
        3. Finally, we have to link the solution with a long-term impact. In this case, the overall impact is that hundreds of girls can continue their education uninterrupted with all of the benefits that generates.<\/span><\/li>\r\n<\/ol>\r\n\"\"\r\n

          With this strong and structured project as a foundation, it\u2019s easy to promote<\/strong> the campaign. Something that characterizes the Comparte por Una Vida Colombia campaigns is the visual impact of the materials; they excel at aligning striking colors with powerful content. In addition, they don't start the campaign when HIPGive does, but rather they launch it on their own media a week before. Why? To inspire curiosity, to create expectations and to make people eager to find out more about how they can be part of the solution to the problem people are facing.<\/span><\/p>\r\n

          \u201cAnother important element to consider when promoting the campaign,\u201d says Le\u00efla, \u201cis knowing the function of each channel. The website is not very helpful but it does communicate that we are in a special moment. Then, we shift to social media but we\u2019re careful to use different messages and content on each platform. That\u2019s important because people are not looking for the same thing when they sign on to LinkedIn as when they visit Instagram, for example.\u201d<\/span><\/p>\r\n\"\"\r\n

          All of the above are vital steps in enabling the person-to-person promotion<\/strong> strategy. With the content already created, it is easier for the team to spread the word across their own networks. And by that we mean the whole team! Even the founders of the organization participate, writing personally to all their contacts. They have noticed that this personal contact works best when the first communication doesn\u2019t focus on inviting people to donate directly, but rather invites them to collaborate, share and publicize. This starts a conversation and increases participation in many ways.<\/span><\/p>\r\n

          Finally, it\u2019s important to say thank you, which for Le\u00efla is part of a broader stage of cultivating donor loyalty. In addition to HIPGive's automatic thank you message, the team sends out a newsletter at the end of each week during the campaign to inform people of progress. Later on, they also keep in touch with their HIPGivers from this and previous campaigns so that those people continue to feel part of the organization\u2019s work and to keep that personal connection alive.<\/span><\/p>\r\n\"\"\r\n

          It\u2019s clear that raising more than $5,000 USD in a crowdfunding campaign doesn't happen just by magic, and you may not even succeed on the first try. But if the experience of Comparte por Una Vida Colombia shows us anything, it is that successful campaigns are based on a well-structured project and share a narrative that inspires not only your donors, but also your entire team. Are you ready to follow their example?<\/span><\/p>\r\n

          Thanks to Le\u00efla Peltier, Project Assistant at Comparte Por Una Vida Colombia. Learn more about their work <\/span><\/i>https:\/\/cpuvcolombia.org\/<\/span><\/i><\/a> or view their crowdfunding project <\/span><\/i>here<\/span><\/i><\/a>. <\/span><\/i><\/p>","_en_post_name":"building-narrative-that-connects-us-comparte-una-vida-colombia","_en_post_excerpt":"Le\u00efla Peltier, Project Assistant at Comparte Por Una Vida Colombia, shares the team\u2019s tips on how to reach your goal again and again.","_en_post_title":"\u201cBuilding a narrative that connects us\u201d Find out how Fundaci\u00f3n Comparte por Una Vida Colombia reaches its goal in each crowdfunding campaign","edit_language":"en","_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[7,16],"tags":[],"class_list":["post-1009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-historias-de-exito","category-organizaciones","tw-meta-no-icon"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/posts\/1009"}],"collection":[{"href":"http:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/comments?post=1009"}],"version-history":[{"count":9,"href":"http:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/posts\/1009\/revisions"}],"predecessor-version":[{"id":1023,"href":"http:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/posts\/1009\/revisions\/1023"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/media\/1010"}],"wp:attachment":[{"href":"http:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/media?parent=1009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/categories?post=1009"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/learning.hipgive.org\/en\/wp-json\/wp\/v2\/tags?post=1009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}